Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

04/13/00
THEY'VE GOT A NEW BLUE ATTITUDE: RAMS CHANGE UNIFORMS

The Rams unveiled new uniforms yesterday for the 2000- 01 season, according to Jim Thomas of the ST. LOUIS POST- DISPATCH, who wrote the "primary" color of royal blue on the old uniform "is out," whil

Tags: Franchises, St. Louis Rams

04/13/00
DAVIS CUP RATINGS UP ON ESPN/ESPN2; WOMEN'S HOCKEY STRONG

Last weekend''s Davis Cup coverage on ESPN and ESPN2 averaged a 0.72 rating (559,060 HHs) and a 0.73 rating (500,277 HHs), respectively. ESPN2''s coverage of Sunday''s deciding match between Pete Samp

Tags: ESPN, Media, Walt Disney

04/13/00
RHINOS' WISH GRANTED: TEAM GETS STATE FUNDING FOR STADIUM

NY Gov. George Pataki announced yesterday that a new $78B state budget includes a $15M grant for a proposed $47M soccer stadium in Rochester for the A-league Rhinos, according to Jeffrey Blackwell of

Tags: Facilities, MLS

04/13/00
EXECUTIVE TRANSACTIONS

FLEETCENTER PROMOTIONS: The FleetCenter promoted PETER WEBER to Senior VP/Sales. He had been directing the arena''s sales efforts since July ''97, focusing on FleetCenter and Bruins advertising, premi

Tags: Boston Bruins, News Corp./Fox, People and Pop Culture, Xerox

04/13/00
MANAGER OF PUBLIC RELATIONS FOR WORLD TEAMTENNIS (WTT)

Minimum 2-4 years experience required. Knowledge of tennis preferred. Bachelor''s degree. Responsibilities include: managing editorial and distribution for all league- wide publications - newsletters,

Tags: Classified Advertisements

04/13/00
FACILITY NOTES

BASEBALL: In Detroit, Josar & Puls write that Comerica Park officials met yesterday "to find ways to eliminate the Opening Day glitches" in concession services that have "annoyed" fans. Several suite-

Tags: Anheuser Busch, Facilities, Miami Marlins, Green Bay Packers, IMG, MISL, MLB, National Lacrosse League

04/13/00
CAPITAL LOSSES? LEONSIS AIMS TO TAKE TEAM TO NEW HEIGHTS

The Capitals "will lose money this year despite having the second-best regular season record in team history and winning" the Southeast Division, according to Thomas Heath of the WASHINGTON POST, who

Tags: Franchises, NHL, Washington Capitals

04/13/00
FOX SPORTS' NEW PROGRAMMING CONCEPT CENTERS ON INTERACTIVITY

FSN''s "National Sports Report" debuted last night with a revamped design and set-up. FSN''s Keith Olbermann, introducing last night''s show: "Hello. Good evening. And welcome. Live from NEW world hea

Tags: News Corp./Fox, Media

04/13/00
FRANCHISE NOTES: ON THE MINOR LEAGUE BEAT

A Lafayette, LA, franchise will join af2 for the 2001 season, playing home games at the Cajundome. The ownership group will consist of President "Woody" Kern, who is the current owner of the AFL Storm

Tags: AFL, ECHL, Franchises, IBL, Seattle Storm, UHL

04/13/00
MEASURING STICK: NIELSEN//NETRATINGS BREAKS DOWN TOP SITES

Nielsen//NetRatings lists the top 20 sports Web sites for the month of February. All numbers are from home computer users and do not reflect numbers from office use. Though some Web sites such as nfl.

Tags: Nielsen, The Back of the Book

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug