Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The Rams unveiled new uniforms yesterday for the 2000- 01 season, according to Jim Thomas of the ST. LOUIS POST- DISPATCH, who wrote the "primary" color of royal blue on the old uniform "is out," whil
Last weekend''s Davis Cup coverage on ESPN and ESPN2 averaged a 0.72 rating (559,060 HHs) and a 0.73 rating (500,277 HHs), respectively. ESPN2''s coverage of Sunday''s deciding match between Pete Samp
NY Gov. George Pataki announced yesterday that a new $78B state budget includes a $15M grant for a proposed $47M soccer stadium in Rochester for the A-league Rhinos, according to Jeffrey Blackwell of
FLEETCENTER PROMOTIONS: The FleetCenter promoted PETER WEBER to Senior VP/Sales. He had been directing the arena''s sales efforts since July ''97, focusing on FleetCenter and Bruins advertising, premi
Minimum 2-4 years experience required. Knowledge of tennis preferred. Bachelor''s degree. Responsibilities include: managing editorial and distribution for all league- wide publications - newsletters,
BASEBALL: In Detroit, Josar & Puls write that Comerica Park officials met yesterday "to find ways to eliminate the Opening Day glitches" in concession services that have "annoyed" fans. Several suite-
The Capitals "will lose money this year despite having the second-best regular season record in team history and winning" the Southeast Division, according to Thomas Heath of the WASHINGTON POST, who
FSN''s "National Sports Report" debuted last night with a revamped design and set-up. FSN''s Keith Olbermann, introducing last night''s show: "Hello. Good evening. And welcome. Live from NEW world hea
A Lafayette, LA, franchise will join af2 for the 2001 season, playing home games at the Cajundome. The ownership group will consist of President "Woody" Kern, who is the current owner of the AFL Storm
Nielsen//NetRatings lists the top 20 sports Web sites for the month of February. All numbers are from home computer users and do not reflect numbers from office use. Though some Web sites such as nfl.