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Pepsi Rolls Out New "Zone Reads" NFL Marketing Campaign

Published in SportsBusiness Daily on 08 / 29 / 16

Pepsi is kicking off the '16 NFL season with the first episode of its new "Zone Reads" campaign starring Redskins TE Jordan Reed , Seahawks WR Tyler Lockett , Steelers WR Antonio Brown , Colts WR Donte Moncrief , Jets C Nick Mangold and Titans TE Delanie Walker . The series will consist ...

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Overnight Nielsen Ratings

The following lists overnight Nielsen ratings from weekend sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR LPGA: British Open - 3rd Rd 8/10 ABC 1:30-3:00pm 1.0/3 AFL: Predators-SaberCats 8/10 A

Tags: ABC, AVP, Baseball, Basketball, CBS, Football, General Motors, Golf, IndyCar, Los Angeles Sparks, MLB, Motorsports, NASCAR, Nashville Predators, NBC, PGA Tour, Viacom, Walt Disney, WNBA

St. Louis Eyes Army-Navy Game

The ST. LOUIS POST-DISPATCH''s Stu Durando reported that St. Louis "is one of about a dozen cities that has expressed interest in luring the Army-Navy football game away from Philadelphia when the sch

Tags: Colleges

Media Notes

Bob Costas was a guest on CNNs'' "Larry King Live" Saturday and said ESPN, which tried to sign Costas, "actually wanted me to do a show that they called a Larry King of sports show, once a week, half

Tags: ABC, ESPN, Football, HBO, Houston Texans, New Orleans Saints, NFL, Media, Walt Disney

MLB Team News & Notes

Red Sox Owner John Henry said that the team "is still on track to lose $20 million this year despite the success on the field and at the box office," according to Will McDonough of the BOSTON GLOBE. H

Tags: Baseball, Boston Red Sox, Franchises, Houston Astros, Kansas City Royals

No Headline

Monday, August 12, 2002 CNN''s "Larry King Weekend" featured a wide-ranging baseball discussion with Bob Costas. Regarding the possibility of a strike, Costas said, "I don''t think the players have th

Tags: Hot Reads

Ch ...

The USTA and USA Network announced a six-year extension to the cable network''s TV rights deal for the U.S. Open. While the USTA will reportedly receive an impressive 30-40% rights increase, the deal

Can Hockey In Johnstown Work?

The Pittsburgh TRIBUNE-REVIEW''s Sam Ross Jr. reported on former NHL Rangers GM Neil Smith''s efforts to save the ECHL Johnstown Chiefs. Smith purchased the club following the ''01-02 season, after it

Tags: Cablevision, ECHL, Hockey, New York Rangers

Franchise Notes

NFL: The QUAD CITY TIMES'' Don Doxsie wrote that "some pessimistically had projected" the crowd for Saturday''s Broncos-Bears preseason game in Champaign would be around 30,000. But the game drew a cr

Tags: AEG, Basketball, Chicago Bears, Denver Broncos, Football, Franchises, Houston Texans, New Orleans Pelicans, NFL

Marketplace Round-Up

NAMES & FACES: Vikings QB Daunte Culpepper''s reps "have had several discussions with Nike about a settlement but haven''t reached an agreement, which means the lawsuit brought by the company will pro

Tags: Basketball, Colleges, ESPN, Football, General Motors, Golf, LPGA, Minnesota Vikings, Motorsports, NASCAR, NBA, NHRA, Nike, Oakley, PepsiCo, PGA Tour, Walt Disney, WNBA

PGA Event To Have 160 Tents

A record 160 companies, 20 more than last year, have reserved hospitality tents ranging from $135,000-155,000 for next week''s PGA Championship at Hazeltine National Golf Club, according to Caulfield

Tags: ABC, American Express, CBS, General Motors, Golf, PGA Tour, Viacom, Walt Disney

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