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Marketing Execs Focusing On Data To Drive Affinity, Make Big Events BetterPublished in SportsBusiness Daily on 05 / 28 / 15
Marketing execs representing brands ranging from Target to NASCAR talked about making big events memorable as part of a panel discussion that ended Day 1 of the ’15 Intersport Brand Engagement Summit. The session, titled, “Driving Brand Affinity: Making Your Big Event a Personal Experien...
Tags: Brand Engagement Summit
Quokka Sports CEO Alan Ramadan told analysts yesterday that the company hopes its joint venture with NBC as producer of NBCOlympics.com will result in Quokka attracting "10-20 million unique visitors
The eight-city North American Senior Men''s Tennis Tour is scheduled to announce today in N.Y. that Success Magazine will be its umbrella sponsor, according to the SportsBusiness Journal''s Daniel Kap
In a 25-page decision, U.S. District Court Judge George O''Toole ruled that MLS "isn''t breaking rules," and he "tossed out most" of a lawsuit brought by eight MLS players challenging the league''s si
Bank of America (BOA) "decided to sponsor the previously unnamed club level" at Ericsson Stadium as part of the company''s eight-year sponsorship extension with the NFL Panthers "after finding a good
ONE PROMOTION GONE AWRY: The NATIONAL POST''s Chris Jones reports that during the Blue Jays'' promotional use of the Hot Dog Blaster during Tuesday''s game at SkyDome, hot dogs "fragmented immediately
Volatile trading on Wall Street has led to a drop in the value of the PGA Tour''s investment in Buy.com, which secured title sponsorship of the Tour''s developmental series this year. GOLF WORLD''s Si
April 26-27, 2000 in Santa Monica, CA - Don''t miss presentations from Broadband Sports and Bucs WR Keyshawn Johnson at World Research Group''s Interactive Sports 2000 West conference - the industry''
In the last year, "at least a dozen" European Premier division football-club owners have been "privately huddling" with U.S. fund managers about following the "American model" of raising corporate spo
The schedule for the Raptors-Knicks first-round playoff series will "include gaps between games that could reach three days and stretch" the series "over a 13-day period," according to Selena Roberts
Tags: Cablevision, Houston Rockets, Maple Leaf Sports and Entertainment, Milwaukee Bucks, NBA, NBC, New York Knicks, Nielsen, Orlando Magic, RDV Sports, Media, TBS/TNT, Time Warner, Toronto Raptors, UPN
Acclaim Entertainment has signed exclusive multi-year agreements with George Foreman and Roy Jones, Jr., to serve as spokespersons for the upcoming HBO Boxing video game, which will be released for So