Featured Story

Marketing Execs Focusing On Data To Drive Affinity, Make Big Events Better

Published in SportsBusiness Daily on 05 / 28 / 15

Marketing execs representing brands ranging from Target to NASCAR talked about making big events memorable as part of a panel discussion that ended Day 1 of the ’15 Intersport Brand Engagement Summit. The session, titled, “Driving Brand Affinity: Making Your Big Event a Personal Experien...

Read More

Tags: Brand Engagement Summit

More Stories

04/20/00
QUOKKA SPORTS' EARNINGS BEAT EXPECTATIONS; READY FOR SYDNEY

Quokka Sports CEO Alan Ramadan told analysts yesterday that the company hopes its joint venture with NBC as producer of NBCOlympics.com will result in Quokka attracting "10-20 million unique visitors

Tags: Finance, NBC, Quokka

04/20/00
SUCCESS MAGAZINE LOOKS TO SENIOR TENNIS TO BOOST RELAUNCH

The eight-city North American Senior Men''s Tennis Tour is scheduled to announce today in N.Y. that Success Magazine will be its umbrella sponsor, according to the SportsBusiness Journal''s Daniel Kap

Tags: ESPN, Walt Disney

04/20/00
FEDERAL JUDGE BLOCKS LAWSUIT BROUGHT BY PLAYERS AGAINST MLS

In a 25-page decision, U.S. District Court Judge George O''Toole ruled that MLS "isn''t breaking rules," and he "tossed out most" of a lawsuit brought by eight MLS players challenging the league''s si

Tags: Leagues and Governing Bodies, MLS

04/20/00
BANK OF AMERICA WON'T GO CLUBBING OUTSIDE CHARLOTTE, ATLANTA

Bank of America (BOA) "decided to sponsor the previously unnamed club level" at Ericsson Stadium as part of the company''s eight-year sponsorship extension with the NFL Panthers "after finding a good

Tags: Bank of America, Carolina Panthers, Kansas City Chiefs, NFL, Washington Redskins

04/20/00
MARKETPLACE ROUND-UP

ONE PROMOTION GONE AWRY: The NATIONAL POST''s Chris Jones reports that during the Blue Jays'' promotional use of the Hot Dog Blaster during Tuesday''s game at SkyDome, hot dogs "fragmented immediately

Tags: Cablevision, Interpublic Group of Cos., MBNA America Bank, MLB, NBA, NBC, New Orleans Pelicans, New York Knicks, NFL, Octagon, Toronto Blue Jays

04/20/00
PGA TOUR SEES MORE THAN $30M PAPER LOSS IN BUY.COM DEAL

Volatile trading on Wall Street has led to a drop in the value of the PGA Tour''s investment in Buy.com, which secured title sponsorship of the Tour''s developmental series this year. GOLF WORLD''s Si

Tags: Leagues and Governing Bodies, PGA Tour

04/20/00
KEYSHAWN JOHNSON TO SPEAK AT INTERACTIVE SPORTS 2000 WEST

April 26-27, 2000 in Santa Monica, CA - Don''t miss presentations from Broadband Sports and Bucs WR Keyshawn Johnson at World Research Group''s Interactive Sports 2000 West conference - the industry''

Tags: CBS, Classified Advertisements, Denver Broncos, ESPN, NFL, Tampa Bay Buccaneers, Viacom, Walt Disney

04/20/00
EUROPEAN CLUBS MOVE TOWARD U.S. STADIUM FINANCING MODEL

In the last year, "at least a dozen" European Premier division football-club owners have been "privately huddling" with U.S. fund managers about following the "American model" of raising corporate spo

Tags: Facilities

04/20/00
TV SCHEDULE PUTS KNICKS-RAPTORS SERIES OVER THREE WEEKS

The schedule for the Raptors-Knicks first-round playoff series will "include gaps between games that could reach three days and stretch" the series "over a 13-day period," according to Selena Roberts

Tags: Cablevision, Houston Rockets, Maple Leaf Sports and Entertainment, Milwaukee Bucks, NBA, NBC, New York Knicks, Nielsen, Orlando Magic, RDV Sports, Media, TBS/TNT, Time Warner, Toronto Raptors, UPN

04/20/00
DEALS & DOLLARS: ACCLAIM INKS BOXERS FOR HBO VIDEO GAME

Acclaim Entertainment has signed exclusive multi-year agreements with George Foreman and Roy Jones, Jr., to serve as spokespersons for the upcoming HBO Boxing video game, which will be released for So

Tags: HBO, Time Warner, USTA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug