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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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08/09/99
FACILITY NOTES

MINNESOTA SPATS: A Minneapolis STAR TRIBUNE editorial stated that a new Twins ballpark in St. Paul would cost each taxpayer $1.66 per year, and that opponents of the project are "grossly misleading" t

Tags: Cleveland Indians, Facilities, Minnesota Twins, Minnesota Vikings

08/09/99
GUMMY BILLS: NEW FRUIT SNACK LAUNCHED AROUND DOUG FLUTIE

Flutie Fruitie Snacks, the "third edible promotional item linked to" Bills QB Doug Flutie, will "hit the shelves" of Buffalo-area Tops Friendly Markets and Wegmans supermarkets "early next month," acc

Tags: Buffalo Bills

08/09/99
WILL BILL MEAN SQUAT? HOUSE TO DECIDE CYBERSQUATTERS' RIGHTS

The U.S. Senate unanimously approved a bill last week that would "crack down on those who register popular trademark names as Internet domain names with the intent of selling them" to companies or ath

Tags: Media

08/06/99
FOX SPORTS NET NEW ENGLAND SEEING GREEN AFTER CELTICS' DEAL

Fox Sports Net New England (FSNE) signed a new deal with the Celtics to broadcast home and away games. The long-term deal will begin next season and includes regular season, pre-season and first and s

Tags: Boston Celtics, News Corp./Fox, Media

08/06/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET editions of CNN/SI''s "Sports Tonight," ESPN''s "SportsCenter" and FSN''s "Primetime" (Fox Sports Net South) all led with Mark McGwire hitting his 500th home run.

Tags: ABC, Atlanta Braves, Chicago Bears, ESPN, HBO, IMG, News Corp./Fox, Nike, Orlando Magic, Phoenix Suns, Pittsburgh Pirates, RDV Sports, Sports Illustrated, Media, Time Warner, Walt Disney, Yahoo

08/06/99
BEANIE BABY AFTERNOON: PROMO TURNS TENSE IN THE WINDY CITY

The Cubs had a Beanie Baby promotion yesterday and offered fans 13 and under "Erin the Bear," whose value has increased after being "retired" by Ty Inc., according to Carol Slezak of the CHICAGO SUN-T

Tags: Chicago Cubs

08/06/99
NAMES IN THE NEWS

In VT, Tom Haley profiled sports journalist W.C. HEINZ, who has three stories in the new book, "THE BEST AMERICA SPORTS WRITING OF THE CENTURY," wrote the acclaimed novel, "THE PROFESSIONAL," and is n

Tags: ESPN, MLB, News Corp./Fox, San Diego Padres, People and Pop Culture, Walt Disney

08/06/99
SAMPSON SECONDS THE MOVE: ANOTHER GROUP EYES SOCCER STADIUM

A second proposal to build a soccer stadium "with no" public assistance in CA''s San Fernando Valley was presented on Wednesday, according to Kurt Streeter of the L.A. TIMES. Former U.S. men''s nation

Tags: AEG, Facilities, Los Angeles Galaxy

08/06/99
SPONS-O-METER: WILL ZEKE ADD SOME ZIP TO CBA'S SPONSOR LIST?

THE DAILY continues "Spons-o-Meter," a comprehensive list of official corporate marketing partners of various leagues and governing bodies. Today: The CBA (THE DAILY). COMPANY CATEGORY PARTNER SINCE N

Tags: NBA, Russell Athletic, Wilson Sporting Goods

08/06/99
FINAL NATIONAL AND CABLE RATINGS FROM RECENT SPORTING EVENTS

The following lists final national and cable Nielsen ratings from recent sporting events (THE DAILY): EVENT DATE NET TIME RAT/SHR MLS: Galaxy-Fire 7/31 ABC 4:00-6:00pm 1.0/3 PGA Tour: Hartford Open --

Tags: ABC, AEG, Atlanta Braves, CBS, Chicago Cubs, ESPN, IndyCar, Los Angeles Galaxy, MLB, MLS, NASCAR, NBC, New York Mets, News Corp./Fox, Nielsen, NTRA, PGA Tour, Philadelphia Phillies, Media, TBS/TNT, Time Warner, Toronto Blue Jays, Viacom, Walt Disney, WNBA

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