Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Las Vegas Mayor Oscar Goodman "has all but conceded" defeat in his efforts to land a pro sports franchise in the city, according to Mike Zapler of the LAS VEGAS REVIEW- JOURNAL, who writes that Goodma
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Orioles Owner PETER ANGELOS'' plans to build an 850-room hotel on a city-owned parking lot next to Camden Yards "were thrown into limbo this week" after he "missed a city deadline for closing a deal w
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From January to December 1999, the ESPN Sports Poll asked respondents who had purchased sports logoed clothing within the three months prior to their interview about the importance of brand name and p
The WUSA has retained exec search firm Spencer Stuart to aid in the search for a CEO & Commissioner for the league. In the meantime, WUSA Chair John Hendricks named former U.S. women''s soccer team co
Devil Rays Managing General Partner Vince Naimoli and D''Backs Managing General Partner Jerry Colangelo were guests on FSN''s the "Last Word" with Jim Rome last night, and Naimoli said that he wouldn'
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NASCAR has signed eight new licensees in the following categories: Game Time -- stopwatch; Iron Knights Athletics/Chinin -- men''s and women''s embroidered knit tops, woven tops, sweatshirts and outer
There are "some corporate rookies" advertising at Comerica Park, while "others have opted out of the new ballpark or have been cut from the roster," according to Becky Yerak of the DETROIT NEWS. AAA "