Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Flames President Ron Bremner said that a U.S. city "has inquired about the future" of the Flames, according to Mark Miller of the CALGARY SUN, who writes that Bremner''s "admission comes amidst report
Orioles Owner PETER ANGELOS'' plans to build an 850-room hotel on a city-owned parking lot next to Camden Yards "were thrown into limbo this week" after he "missed a city deadline for closing a deal w
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The Bengals filed suit against Hamilton County yesterday over "the right to manage the daily, year-round operations at Paul Brown Stadium," according to Dan Klepal of the CINCINNATI ENQUIRER. Bengals
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Callaway Golf''s first-quarter sales "soared above" Wall Street''s expectations, despite higher-than-expected production costs at its golf ball plant, according to Mike Freeman of the SAN DIEGO UNION-
From January to December 1999, the ESPN Sports Poll asked respondents who had purchased sports logoed clothing within the three months prior to their interview about the importance of brand name and p
The WUSA has retained exec search firm Spencer Stuart to aid in the search for a CEO & Commissioner for the league. In the meantime, WUSA Chair John Hendricks named former U.S. women''s soccer team co
Devil Rays Managing General Partner Vince Naimoli and D''Backs Managing General Partner Jerry Colangelo were guests on FSN''s the "Last Word" with Jim Rome last night, and Naimoli said that he wouldn'
TV MONITOR: Last night''s 9:00pm ET (early due to MLB coverage) 60-minute edition of FSN''s "The National Sports Report" led with Dodgers-Braves, followed by Reds-Mets. The first non-MLB report, at 22
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Las Vegas Mayor Oscar Goodman "has all but conceded" defeat in his efforts to land a pro sports franchise in the city, according to Mike Zapler of the LAS VEGAS REVIEW- JOURNAL, who writes that Goodma