Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

The Football Network Struggling

The Football Network CEO Jerry Solomon "moved Saturday to assure investors that the financially struggling venture is still viable and will proceed with a full-scale launch next year," according to Ch

Tags: Football, Media

Wallace Skates After Comments

The NBA and Trail Blazers have "decided not to take disciplinary action against" F Rasheed Wallace for racial comments he made in an interview in last Thursday's Portland Oregonian (see THE DAILY, 12/

Tags: Basketball, ESPN, Leagues and Governing Bodies, NBA, Portland Trail Blazers, Vulcan Ventures, Walt Disney

Marketplace Round-Up

The Florida Lottery has purchased 350 tickets for the Jaguars final home game against the Saints on December 21 and will give two tickets to the first 175 fans at the gate "if they present a non-winni

Tags: Football, Jacksonville Jaguars, Motorsports, NASCAR, NBC, New Orleans Saints

MLS, IMG Talking U.S. Soccer

MLS is in talks with IMG "to take over the marketing and television rights for U.S. Soccer starting in 2004," according to sources of Andy Bernstein of SPORTSBUSINESS JOURNAL. IMG is in a "money-losin

Tags: IMG, MLS, Soccer, Media

NBA Luxury Tax To End?

The NBA has "quietly let teams know there probably will not be a luxury tax after the 2004-05 season," according to Jonathan Feigen of the HOUSTON CHRONICLE. While the tax "is triggered by a formula t

Tags: Basketball, Leagues and Governing Bodies, NBA

More Suitors For Expos Emerge

Las Vegas and San Antonio "have emerged as potential relocation destinations for the Expos," according to an MLB official cited by the Newark STAR-LEDGER. MLB officials "are sufficiently concerned ove

Tags: Baseball, Franchises, MLB

NFL Shows Open With Saddam

All three NFL pregame shows addressed the capture of Saddam Hussein yesterday. ESPN's "Sunday NFL Countdown" led the broadcast with comments from Chris Berman. Berman: "We all woke up to big, big news

Tags: CBS, ESPN, Football, NFL, Media, Viacom, Walt Disney

Reebok Inks DAC Apparel Deal

Reebok has signed a deal with the Downtown Athletic Club to be the exclusive apparel licensee for the Heisman Trophy property. Reebok will design, manufacture and market DAC- and Heisman-branded merch

Tags: Football, Reebok

Super Bowl Ambush Marketing

The HOUSTON CHRONICLE's Bill Murphy examined ambush marketing efforts around Super Bowl XXXVIII and wrote, "Ambushes have already been set up along Houston's highways." While NFL sponsor Coors Light h

Tags: Anheuser Busch, Football, NFL

Track Meet Ends Without Sponsor

The L.A. Invitational indoor track meet has been cancelled next year "because father-and-son promoters Al and Don Franken couldn't find sponsors," according to Helene Elliott of the L.A. TIMES, who no

Tags: USA Track and Field

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug