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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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FOX'S REORGANIZATION RESULTS IN PROMOTION OF TWO EXECS

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04/28/00
FOR THE FILES: FINAL NBA RATINGS FOR '99-2000 SEASON

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04/28/00
LABOR PAINS: NIKE ENDS TALKS ON RENEWAL OF UNIV. OF MI DEAL

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Tags: Foot Locker/Venator Group, Nike, Reebok

04/28/00
OSCAR THE GROUCH? VEGAS MAYOR SEES LITTLE SUPPORT FOR ARENA

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BRISTLING IN BRISTOL: ESPN DENIES IT DEFAMED W/UT CHARGES

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LEAGUE NOTES

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MEDIA NOTES

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