Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
As part of a consolidation of the sales operations of Fox''s 22 TV stations and its 11 RSNs under the direction of Fox TV Stations Chair Mitch Stern, two senior Fox O&O execs "have been promoted to ne
The following lists final ''99-2000 NBA Nielsen ratings on NBC/Turner compared to the past two seasons (THE DAILY). NET YEAR # OF GAMES RAT/SHR(HHs) %+/- NBC ''97-98 25 4.6/12 ''99 28 4.3/10 - 6.5% ''
Nike has terminated negotiations to renew its $8M, six- year all-sport licensing deal with the Univ. of MI (UM), citing parameters in the contract submitted by UM that required Nike to comply with the
Las Vegas Mayor Oscar Goodman "has all but conceded" defeat in his efforts to land a pro sports franchise in the city, according to Mike Zapler of the LAS VEGAS REVIEW- JOURNAL, who writes that Goodma
In response to defamation lawsuits filed by Univ. of TN (UT) OG Reggie Ridley and former UT AD tutor Victoria Gray (see THE DAILY, 2/28), ESPN stated that UT athletic officials "are to blame if its se
AFL/AF2: In Raleigh, Caulton Tudor writes that the first-year AFL Cobras drew about 13,000 for last night''s game against the Predators (Raleigh NEWS & OBSERVER, 4/28)....In AR, Robert Turbeville note
With the addition of the galleryfurniture.com bowl and the Silicon Valley Bowl, there are now 25 bowls "spread across this great land," according to CBS SportsLine''s Dennis Dodd, who wrote, "Supply i
There are "some corporate rookies" advertising at Comerica Park, while "others have opted out of the new ballpark or have been cut from the roster," according to Becky Yerak of the DETROIT NEWS. AAA "
The following lists final national and cable Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR IRL: Vegas Indy 300 4/22 ABC 3:30-6:00pm 1.3/4 PGA: Grtr Greensboro -- 3
Tags: ABC, Cablevision, Canadian Broadcasting Corp., CBS, Detroit Pistons, ESPN, IndyCar, Los Angeles Lakers, Madison Square Garden, Maple Leaf Sports and Entertainment, Miami Heat, Minnesota Timberwolves, NBA, NBC, NCAA, New York Knicks, News Corp./Fox, NFL, NHL, Nielsen, Ottawa Senators, Palace Sports & Entertainment, PGA Tour, Phoenix Suns, San Antonio Spurs, San Jose Sharks, Media, St. Louis Blues, TBS/TNT, Toronto Maple Leafs, Toronto Raptors, Utah Jazz, Viacom, Walt Disney
TV MONITOR: Last night''s 9:00pm ET (early due to MLB coverage) 60-minute edition of FSN''s "The National Sports Report" led with Dodgers-Braves, followed by Reds-Mets. The first non-MLB report, at 22
Tags: Atlanta Braves, Baltimore Orioles, Calgary Flames, Chicago White Sox, Cincinnati Reds, Colorado Avalanche, Detroit Red Wings, Detroit Tigers, Edmonton Oilers, ESPN, Indiana Pacers, Los Angeles Dodgers, Los Angeles Lakers, Milwaukee Bucks, MLB, NBA, New York Mets, News Corp./Fox, NHL, Canucks Sports and Entertainment, PGA Tour, Sports Illustrated, Media, Time Warner, Vancouver Canucks, Walt Disney