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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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11/04/98
FRANCHISE NOTES

HOT STOVE: The Cubs hired Ryne Sandberg as "an instructor and a personality committed to appearing at four or five public functions a year to represent the club" (CHICAGO SUN-TIMES, 11/4)....Boston''s

Tags: Boston Red Sox, CBS, Chicago Cubs, Franchises, Milwaukee Brewers, Minnesota Twins, New Orleans Pelicans, Pittsburgh Steelers, Viacom

11/04/98
IS TENNIS' FUTURE CARVED IN ECCLESTONE? COULD BE

Formula One Holdings (FOH) CEO Bernie Ecclestone "wants to bring together the world''s tennis tournaments into one global championship," according to Rupert Steiner of the LONDON TIMES. Ecclestone wil

Tags: ATP, Formula One, IMG, Leagues and Governing Bodies

11/04/98
FLUTIE TO TAKE SMALL STEPS IN ENDORSEMENT GAME

Woolf Associates VP/Marketing Kristen Kuliga said that Bills QB Doug Flutie "is going to have some opportunities for national endorsements," but that he "doesn''t want to do any of this stuff until th

Tags: Buffalo Bills

11/04/98
ESPN CHILTON SPORTS POLL SHOWS NBA FANS HURT BY LOCKOUT

ESPN Chilton Sports Poll surveyed 451 sports fans, from October 31-November 1, on the NBA lockout. The survey of fans 18+ has a margin of error of +/- 5% (ESPN.com, 11/4). 62.70% of sports fans don''t

Tags: ESPN, NBA, The Back of the Book, Walt Disney

11/04/98
MEDIA NOTES

HBO''s Prince Naseem Hamed-Wayne McCullough fight telecast earned a 12.8/24 rating in HBO''s universe from 11:18pm to 12:06am ET -- HBO''s highest-rated main event this year (HBO)....ENTERTAINMENT WEE

Tags: HBO, News Corp./Fox, Orlando Magic, PGA Tour, RDV Sports, Media, Time Warner

11/04/98
KINGPINS: ACDELCO TO SPONSOR TWO PBA TOUR EVENTS

ACDelco will sponsor two Professional Bowlers Association Tour events in ''99 and have Pro-Am involvement in every Tour event. ACDelco has been a sponsor of the PBA Tour for the past 16 years and a ti

Tags: CBS, ESPN, PBA, Viacom, Walt Disney

11/04/98
DECISION '98: MN TO BEGIN ITS ODYSSEY OF "THE MIND"

In addition to the successful stadium referendums in San Diego, Denver and Cincinnati last night, THE DAILY charts some other races of note: In MN, JESSE "THE BODY" (or now "THE MIND") VENTURA "ambush

Tags: Law and Politics

11/04/98
ESPN'S SAYS ITS NFL RATINGS ARE UP; A SAD PHILADELPHIA STORY

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Tags: ABC, Dallas Cowboys, ESPN, Green Bay Packers, NBC, News Corp./Fox, NFL, Philadelphia Eagles, San Francisco 49ers, Media, TBS/TNT, Walt Disney

11/04/98
MILE HIGH MARGIN: DENVER VOTERS APPROVE PROP 4A

Voters in a six-county region around Denver yesterday approved Proposition 4A, a referendum to extend the Coors Field sales tax of .1% to help fund 75% of a new $360M stadium for the Broncos. With nea

Tags: Denver Broncos, Facilities

11/04/98
GIVE MY REGARDS TO BROADWAY: CINCINNATI VOTERS REJECT SITE

Hamilton County (OH) voters "rejected Issue 11 overwhelmingly with 65% choosing the riverfront Baseball on Main site over Broadway Commons," putting "an end to the community''s divisive, three-year de

Tags: Cincinnati Reds, Facilities

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