Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Capitals Majority Owner Ted Leonsis says the moves by pro sports leagues to take away teams'' Internet rights by consolidating Web operations "is like shutting off" a team''s "electricity," according
AWARDS: Newark Star-Ledger sports columnist JERRY IZENBERG will receive the RED SMITH AWARD for sports journalism. He will also be inducted into the National Sportscasters and Sportswriters Hall of Fa
While agent NORM NIXON said last week that he had agreed "in principle" to represent Bengals first-round draft pick PETER WARRICK, Warrick said Friday that he "hasn''t settled on" an agent yet, accord
Though Fox and Turner Sports officials "haven''t weighed in on" a proposed 38-week NASCAR Winston Cup schedule in 2001, which would "likely include an incredible run of 23 straight weeks on the road,"
Liberty Media''s sale of the Nuggets, Avalanche and Pepsi Center to Stan Kroenke included a bidding process that "left some participants gasping," according to Steve Caulk of the ROCKY MOUNTAIN NEWS.
David Glass became the team''s second owner in its history on Friday after his purchase of the team for $96M was officially completed, according to Steve Rock of the K.C. STAR. Glass, on his plans for
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The National Sports Report" led with Lakers-Kings, followed by Knicks-Raptors. The first non-NBA report, at 12:54 into the broadcast,
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NFL Commissioner Paul Tagliabue said Friday that renovating the Metrodome "might not be the most feasible way to solve the Vikings'' stadium revenue problems," according to Kevin Seifert of the Minnea
Sara Lee Branded Apparel named BOB HALL as President & CEO of its Champion Activewear. Hall joined Sara Lee in ''76 and has served as President & CEO of Champion Jogbra since ''96 (Sara Lee)....SUZANN
Though the Tennis Masters Series is "supposed to guarantee" that all of the world''s top players compete in each of the Tour''s main events, "many of the game''s big attractions were missing" at the M