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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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MLB Names & Faces

Capital One will break a new 30-second TV spot as part of its "What's in Your Wallet?" campaign tomorrow featuring D'Backs P Randy Johnson, marking the first time the company is using a celebrity athl

Tags: Arizona Diamondbacks, Baseball, Cincinnati Reds, New York Yankees, Upper Deck

Class-Action Suit Against NCAA

Andy Carroll, a former football walk-on at the Univ. of Washington, filed a class-action lawsuit against the NCAA yesterday in U.S. District Court in Seattle contending that college football teams "vi

Tags: Colleges, NCAA

Names In The News

PRESIDENT BUSH yesterday honored NCAA Division I championship teams from the Univ. of Connecticut (men's and women's basketball), Univ. of Denver (men's hockey) and the Univ. of Minnesota (women's hoc

Tags: IOC, NCAA, Philadelphia Eagles, Sports Illustrated, People and Pop Culture, USOC, Walt Disney

OR Arena Proposes New Plan

Oregon Arena Corp. Owner Paul Allen on Tuesday in U.S. Bankruptcy Court in Portland proposed "to pay at least $500,000 — in addition to handing over the Rose Garden to lenders — to help sett

Tags: Facilities

Heat Turn Up Sales Efforts

The Heat, who were eliminated from the playoffs Tuesday, are "already plotting next season," according to Sarah Talalay of the Ft. Lauderdale SUN-SENTINEL. Fans received a "thank you" email yesterday,

Tags: Basketball, Franchises, Miami Heat

THE DAILY Goes One-On-One…

CAL RIPKEN JR. wants you to know he hasn't retired. Ripken, a likely hall of famer when he becomes eligible in '06, said, "People have the vision of me going off with a fishing pole or a golf club eve

Tags: LA Angels, Baltimore Orioles, Baseball, Coca-Cola, Houston Astros, MLB, Nike, People and Pop Culture

SBJ In-Depth: Role Of The AD

With the challenges facing college athletics, is the current role of the athletic director in jeopardy? Pressures on budgets and scrutiny over recruitment may encourage college presidents and chancell

Tags: Classified Advertisements

Kelli White Admits To Cheating

U.S. sprinter Kelli White yesterday admitted to "using banned performance-enhancing drugs," specifically EPO, and accepted a two-year ban that will keep her out of the Athens Olympics, according to Fa

Tags: Law and Politics, Olympics, USOC

Morning Buzz, May 20, 2004

The Daily Insider Morning News & Headlines Thursday, May 20, 2004 9:00am ET Print The Morning Buzz ...

Tags: Morning Buzz

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