New Sponsor Soon For Humana Challenge Patriots, Hos Morning Pep Rally Deflategate Remains Hot Topic NFL Launches YouTube Channel Lawyer: Benson Is Being Manipulated USFS Event Runs Smoothly In Greensboro Fox Adds Jeff Gordon To NASCAR Booth Winter X Draws Aspen-Record Crowd Conference USA Meeting In Boca Raton Manfred Takes Office As MLB Commissioner
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The Meadowlands Sports Complex is looking for an experienced sales and marketing executive for its Stadium/Arena Division. Successful candidate will be responsible for generating revenue for the Autho
USA TODAY''s Rudy Martzke writes ABC''s 4.3 overnight Nielsen rating for the NASCAR Brickyard 400 was the highest since the event earned a 4.7 in ''94. NASCAR''s 5.1 average rating -- not including th
Tags: ABC, BBDO, Canadian Broadcasting Corp., CBS, CFL, Comcast-Spectacor, ESPN, NASCAR, News Corp./Fox, NFL, Nielsen, Philadelphia Phillies, R J Reynolds, San Diego Padres, Media, Toronto Blue Jays, Viacom, Walt Disney
KY-based Lexmark has signed on as a World Series corporate sponsor and will use the sponsorship to "help launch a line of digital printers," according to Terry Lefton of BRANDWEEK. Lexmark receives th
IL-based Marketing Database Systems and Venture Group Marketing Partnership have developed UsherPro, software designed to "track the usage of luxury suites at arenas and stadiums," according to Zajac
The Yankees-Mariners four-game series last week drew 180,849 to Safeco Field, a new Mariners record. It surpasses the previous high of 175,947 set against the Blue Jays in ''97 (SEATTLE TIMES, 8/9)...
Viewer''s Choice, which recently scored a "major sports pay-per-view coup" in acquiring digital rights to the NBA "League Pass," will distribute the service "via its 33- channel digital-PPV service,"
Jazz F KARL MALONE will appear at a rally and barbecue before Saturday''s Republican Straw Poll for U.S Senator ORRIN HATCH (R-UT) in Ames, IA (DAILY VARIETY, 8/10). ...Northeastern Univ. Center for t
TODAY: MLB National League Attendance Through August 8 HOME ''99 YEAR-TO-DATE COMPARISONS TEAM DATES AVG. TOTAL %CAP ''98 AVG. %+/- ''97 AVG. %+/- COL 51 43,113 2,198,741 86% 47,311 - 9% 48,006 -10% S
IMG is "selling off" the Millrose Games to Advantage Int''l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK.
The return of the LPGA to Pleasant Valley County Club in Sutton, MA, for the areaWeb.com Challenge "turned out to be rocky off the course, but very much a success on the course," according to Paul Ken