Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

05/03/00
MOVIN' ON UP: TRACY DOLGIN NAMED FOX SPORTS NET PRESIDENT

TRACY DOLGIN has been named President of Fox Sports Net. Dolgin, who had been FSN COO since July ''97, will report to Fox TV Group Chair DAVID HILL and Fox President & CEO JEFF SHELL (FSN). DAILY VARI

Tags: News Corp./Fox, People and Pop Culture

05/03/00
EXECUTIVE TRANSACTIONS

ME-based Resort Sports Network named CHUCK STEEDMAN as VP & Managing Dir of the company''s newly formed Resort Convergence Group. He had been VP/Sales & Marketing at American Skiing Co. (ADWEEK, 5/1 i

Tags: AHL, American Skiing Co., Anaheim Sports, Atlanta Falcons, Buffalo Bills, Columbus Blue Jackets, Oakland Athletics, Pittsburgh Steelers, People and Pop Culture, Walt Disney

05/03/00
BOARD GAMES: GLASS' BOD LIST INCLUDES FAMILY, KAUFFMAN

Royals Owner David Glass, who completed his purchase of the team for $96M last week, announced his new BOD yesterday, according to Steve Rock of the K.C. STAR, who reports that the list includes Julia

Tags: Franchises, Kansas City Royals

05/03/00
RAISING THE STAKES: TEAM OWNER DOUBLES HOLDINGS IN CART

CART team Owner Gerald Forsythe, who also sits on CART''s Board of Directors, "signaled he wants a big voice in the future" of the series and "raised the possibility of instigating major changes" by i

Tags: Champ Car World Series, Finance, IndyCar

05/03/00
PREDATORS ON THE HUMAN PSYCHE? TEAM'S ADS DEEMED TOO MUCH

The AFL Predators'' "eye-popping billboard ads" that feature "a woman''s breasts and the words, ''Fake left, fake right ... Predators football is back!,''" will be removed May 12 when the ad lease exp

Tags: AFL, Minnesota Wild, Nashville Predators, Seattle Storm

05/03/00
TOTAL MYSTERY: EXEC'S DEPARTURE LEAVES MANY WITH QUESTIONS

Raleigh-based Total Sports (TS), which "is looking for a new president in the wake of the unexpected departure" of George Schlukbier (see THE DAILY, 5/2), "also might be exploring alternative sources

Tags: Finance, Nike, Quokka, Washington Nationals

05/03/00
PACKERS FACE TOUGH REFERENDUM IN BROWN COUNTY ON STADIUM

The WI State Assembly "gave final approval" yesterday on a bill to help the Packers renovate Lambeau Field, according to Richard Jones of the MILWAUKEE JOURNAL SENTINEL. The $295M project is "continge

Tags: Facilities, Green Bay Packers, NFL

05/02/00
RAIDERS HIKE DAMAGE FEES TO MORE THAN $1B IN SUIT

Attorneys for the Raiders told Sacramento County Superior Court Judge Joe Gray the team is seeking $1.1B in damages for alleged breach of their Oakland stadium deal, according to Rick DelVecchio of th

Tags: Franchises, Oakland Raiders

05/02/00
WHILE TROPICANA INKS U.S. SOCCER DEAL, NIKE UNVEILS NEW UNIS

Tropicana has signed on as an official sponsor of the USSF and the men''s and women''s national soccer teams, according to Langdon Brockinton of the SPORTSBUSINESS JOURNAL. The deal, which began last

Tags: ABC, ESPN, IMG, Nike, PepsiCo, Walt Disney

05/02/00
MARKETPLACE ROUND-UP

NEW NASCAR DEALS? In NC, Mike Mulhern reports that Wal- Mart "might be the next new sponsor" on the Winston Cup circuit and "could have" a presence on driver Mark Martin''s quarter-panel next season.

Tags: NASCAR, R J Reynolds

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug