Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
TRACY DOLGIN has been named President of Fox Sports Net. Dolgin, who had been FSN COO since July ''97, will report to Fox TV Group Chair DAVID HILL and Fox President & CEO JEFF SHELL (FSN). DAILY VARI
ME-based Resort Sports Network named CHUCK STEEDMAN as VP & Managing Dir of the company''s newly formed Resort Convergence Group. He had been VP/Sales & Marketing at American Skiing Co. (ADWEEK, 5/1 i
Royals Owner David Glass, who completed his purchase of the team for $96M last week, announced his new BOD yesterday, according to Steve Rock of the K.C. STAR, who reports that the list includes Julia
CART team Owner Gerald Forsythe, who also sits on CART''s Board of Directors, "signaled he wants a big voice in the future" of the series and "raised the possibility of instigating major changes" by i
The AFL Predators'' "eye-popping billboard ads" that feature "a woman''s breasts and the words, ''Fake left, fake right ... Predators football is back!,''" will be removed May 12 when the ad lease exp
Raleigh-based Total Sports (TS), which "is looking for a new president in the wake of the unexpected departure" of George Schlukbier (see THE DAILY, 5/2), "also might be exploring alternative sources
The WI State Assembly "gave final approval" yesterday on a bill to help the Packers renovate Lambeau Field, according to Richard Jones of the MILWAUKEE JOURNAL SENTINEL. The $295M project is "continge
Attorneys for the Raiders told Sacramento County Superior Court Judge Joe Gray the team is seeking $1.1B in damages for alleged breach of their Oakland stadium deal, according to Rick DelVecchio of th
Tropicana has signed on as an official sponsor of the USSF and the men''s and women''s national soccer teams, according to Langdon Brockinton of the SPORTSBUSINESS JOURNAL. The deal, which began last
NEW NASCAR DEALS? In NC, Mike Mulhern reports that Wal- Mart "might be the next new sponsor" on the Winston Cup circuit and "could have" a presence on driver Mark Martin''s quarter-panel next season.