GoDaddy Back With Super Bowl Ad Nike Shoes Modeled On Kraft's Kicks Katy Perry To Play Super Bowl Halftime '16 Rio Games Mascots Unveiled Ruling In Rice Appeal Expected Today Bills Should Return To Buffalo This Week Tom Benson Donating $11M To HOF Judge Rules Against N.J.'s Sports Gambling Bid Attendance Notes Tweetpic Of The Day
GoDaddy Returning As Super Bowl Advertiser For 11th TimePublished in SportsBusiness Daily on 11 / 24 / 14
GoDaddy is "returning to the Super Bowl for its 11th consecutive year" as an advertiser. The company "typically airs two commercials" during the game, but "this time around only purchased one" for NBC's Feb. 1 telecast. The 30-second spot, titled "Journey Home," will feature NASCAR driver Danica Pa...
AD AGE''s Wayne Friedman reports that "part of Reebok''s goal" with its new DMX ad campaign is "to get 1 million consumers a month into stores" to try DMX products. The company said that "some 700,000
Broncos QB JOHN ELWAY, announcing his retirement from the NFL yesterday: "I don''t look at it as a retirement. I look on it as graduation. You graduate from high school, and you graduate from college.
Lowe''s Motor Speedway and IRL officials are "investigating how a tire and debris" from an accident during Saturday''s IRL Visionaire 500 passed over a 15-foot fence into the grandstands, killing thre
Sports Illustrated is "teaming up" with Total Sports to produce a "new sports book imprint," according to Keith Kelly of the N.Y. POST, who writes that the move "could end up sparking an in-house brou
Oakley Chair Jim Jannard received no compensation in ''98 -- "no salary, no bonus, not even a single stock option" -- which marks the "second consecutive year he has forgone any pay," according to doc
WTA Tour CEO Bart McGuire said that Wimbledon''s decision not to offer women players equal prize money at the Grand Slam event (See THE DAILY, 4/30) is "disappointing" because he "viewed Wimbledon as
SLOC CEO Mitt Romney said he expects fans, volunteers and Olympic officials to make "a visible commitment to frugality" at the 2002 Winter Games, as he outlined plans for $94M in budget cuts, accordin
While Mario Lemieux announced his partners in financing his bid for the Penguins, U.S. Bankruptcy Judge Bernard Markovitz "said the earliest the plan could be confirmed is 14 days after the deadline s
Crescent Real Estate Co., which acquired a 12% stake of the Mavericks in ''97 when it bought Carter-Crowley Properties, Inc., "wants to sell its interest" in the team because it is "lumped among nonre
The LPGA Tour''s Lorie Kane has "decided to end her relationship" with SCORE magazine''s management and marketing arm and is "being courted by several other firms," according to Mark Atchison of the T