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NFL: In Miami, Linda Robertson wrote on the Dolphins signing Lawrence Phillips under the header "Signing Phillips Is A Big Mistake." Robertson: "[Dolphins coach Jimmy] Johnson sent a disturbing messag
The marketing of boxer Oscar De La Hoya was examined by Jay Searcy in the PHILADELPHIA INQUIRER. At age 24, De La Hoya has become "the most marketable boxer in history." De La Hoya has deals with Colg
Anheuser-Busch sold the advertising boards component of its World Cup France ''98 sponsorship to Casio Computer Company for an undisclosed amount. Budweiser remains an official worldwide sponsor of th
Tags: Anheuser Busch
After selling out almost all of their individual game tickets within nine days the last two years, the Indians are running two new 30-second ads "urging fans to snatch up" the 900,000 general admissio
ROY JONES JR. added NJ-based promoter MURAD MUHAMMAD to his team. Jones, who has not severed ties with his usual SQUARE RING promoters, will pay Muhammad on "a services- rendered basis" (Jonathan Mayo
NASCAR will kick off its 50th Anniversary celebration tonight with the ''97 NASCAR Winston Cup Awards banquet at the Waldorf-Astoria in New York City. The event can be seen live on ESPN at 9:00pm ET.
Tags: ABC, Anheuser Busch, CBS, Coca-Cola, Eastman Kodak, ESPN, General Motors, MasterCard, McDonalds, NASCAR, PepsiCo, R J Reynolds, Sears, Sports Illustrated, TBS/TNT, Time Warner, TNN, Viacom, Walt Disney
Although "conventional wisdom" says that new facilities will "provide fat profits" for team owners, an analysis done for Forbes by Coopers & Lybrand shows that "on average the typical new facility doe
Of the official World Cup ''98 sponsors, who are each paying $20M over four years, "only three" -- MasterCard, A-B and Canon -- have purchased ad packages on ABC and ESPN telecasts, according to Stefa
The Ravens "have sold out another section of their new stadium," leaving 9,300 seats remaining of the 59,000 that will be sold on a season-ticket basis, according to Jon Morgan of the Baltimore SUN. T
"In a leap from normal marketing practices," FL-based Beverly''s Jewelers will keep Doug MacLean as its spokesperson despite his being fired from the Panthers last week, according to Nick Sortal of th