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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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07/15/98
SOUND BITES FROM A LOCKOUT: DO OWNERS WANT A REAL HARD CAP?

The circumstances that led to the NBA lockout are examined by Mark Asher of the WASHINGTON POST under the header "Lockout Issues Began Long Time Ago." WA State Univ. Professor Rodney Fort. co-author o

Tags: Leagues and Governing Bodies, NBA

07/15/98
NIKE GOLF REORGANIZING, JOINING IN COMPANY-WIDE DOWNSIZING

Even though Nike Golf "had clearly been one of the company''s top performers" recently, it was ordered to downsize operations in the same manner as other divisions, "even those that hadn''t performed

Tags: IMG, LPGA, Nike, PGA Tour

07/15/98
MEDIA NOTES

RATINGS: USA TODAY''s Rudy Martzke reports that the WNBA''s falling ratings -- down 36% on NBC and ESPN -- "haven''t dimmed expectations" for TV execs. NBC is averaging a 1.8 rating, while ESPN is dra

Tags: ABC, CBS, CFL, ESPN, MLB, NBC, NFL, Nielsen, Media, Viacom, Walt Disney, WNBA

07/15/98
LEAGUE NOTES

The new MD Fall League, a player development league scheduled to begin in September in Frederick, Bowie, Salisbury and Wilmington, DE, has gotten commitments from 24 MLB teams to send three-to-six Cla

Tags: Champ Car World Series, Formula One, IndyCar, Leagues and Governing Bodies, MLB, NPSL

07/15/98
JUSTIN TIME: A MASTER-FUL DEAL FOR REIGNING BRITISH CHAMP

Justin Leonard has signed a multi-year endorsement agreement with MasterCard Inc. (MC), and will be featured in the credit card company''s "Priceless" ad campaign as well as related promotions. A new

Tags: ABC, ESPN, MasterCard, Walt Disney

07/15/98
MUSIC TO COLLEGE FOOTBALL FANS' EARS: ANOTHER BOWL GAME

TN-based financial services company American General Corp. (AGC) has become the title sponsor of the American General Music City Bowl. The inaugural game will be played at Vanderbilt Stadium on Decemb

Tags: ESPN, Walt Disney

07/15/98
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

TODAY: MLB National League Attendance Through July 12 ''98 YEAR-TO-DATE COMPARISONS TEAM HOME DATES AVG. TOTAL % CAP ''97 AVG. %+/- ''96 AVG. %+/- COL 43 47,327 2,035,079 94% 48,069 - 2% 48,006 - 1% A

Tags: MLB, The Back of the Book

07/15/98
RAYS, HAVING A DEVILISH TIME DRAWING FANS, START NEW PROMOS

The Devil Rays "are starting to put some effort into marketing tickets," after "doing little" to bring in fans for the first half of the season, according to Kyle Parks of the ST. PETERSBURG TIMES. Fa

Tags: Atlanta Braves, Franchises, New York Yankees, PepsiCo, Tampa Bay Rays, Time Warner, YankeeNets

07/15/98
FACILITY NOTES

The OHL Majors have signed a two-year agreement to play its home games at Maple Leaf Gardens beginning this season. The team will also play one home game this season at the new Air Canada Centre (TORO

Tags: Arizona Diamondbacks, Facilities, Los Angeles Clippers, Los Angeles Lakers, Maple Leaf Sports and Entertainment, NHL, Ticketmaster, Toronto Maple Leafs

07/15/98
NAMES IN THE NEWS

Agent LEIGH STEINBERG has signed musician MICK FLEETWOOD as Steinberg & Moorad''s first client in its new entertainment division. Steinberg "will play a role in developing endorsements and marketing i

Tags: NBA, Orlando Magic, RDV Sports, People and Pop Culture, Time Warner, WNBA

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