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NBC Will Air National Anthem For NFL Season Opener Sept. 7

Published in SportsBusiness Daily on 08 / 23 / 17

NBC "will televise the playing of the national anthem at Gillette Stadium" for the Chiefs-Patriots NFL Kickoff on Sept. 7. NFL broadcast partners "typically do not show the playing of the national anthem” but they do around major games. The "question of which players will be standing and whic...

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CBC Pleased With Athens Sales

The CBC has "exceeded sales expectations for its Athens Olympic coverage, but it will not speculate on a potential profit," according to William Houston of the Toronto GLOBE & MAIL. CBC GM of Sales Do

Tags: CBC, Olympics

Shirt Flap Not A Pistons Issue

While the Pistons last week objected to the Detroit Free Press selling NBA championship T-shirts with a reproduction of the newspaper's front page celebrating the Pistons' victory because the NBA logo

Tags: Basketball, Detroit Pistons, Los Angeles Lakers, NBA

Nike Eyeing Euro 2004 Audience

TV audiences for the early stages of the Euro 2004 championships are "already exceeding Super Bowl viewing figures," according to AD AGE's Emma Hall, who notes the event has eight official broadcast s

Tags: Coca-Cola, MasterCard, Nike, Soccer, Wieden Kennedy

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"It's a prestigious thing in Australia. Believe it or not, but my mom and dad loved it. My dad saw it the other day, called me and said he was so proud of me." — Storm F Lauren Jackson, who is Au

U.S. Open Merchandise Sales

USGA officials expected to sell $10M worth of merchandise during the U.S. Open at Shinnecock Hills Golf Club, according to CNNMONEY.com's Les Christie. Product offerings included shirts from Ashworth,

Tags: Events and Attractions, Acushnet, Golf, Nike, UPS, USGA

Marketplace Round-Up

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Staples after seven years is dropping its NFL corporate sponsorship "in favor of a network of NFL team deals. Staples VP/Media & Consumer Ma

Morning Buzz, June 21, 2004

The Daily Insider Morning News & Headlines Monday, June 21, 2004 9:00am ET Print The Morning Buzz ...

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League Notes

'04 U.S. national taekwondo champion Charles Smith filed a $10M racial discrimination lawsuit against the USOC for "preventing him from competing at the Athens Games and earning endorsements." Smith "

Tags: Basketball, Cleveland Browns, Formula One, Indianapolis Motor Speedway, Leagues and Governing Bodies, Motorsports, NBA, NFL, Olympics, USOC

SunTrust Signs On w/ NASCAR

SunTrust Banks has signed a multiyear deal to become the Official Bank of NASCAR. SunTrust will support NASCAR diversity initiatives, the Craftsman Truck Series, grassroots racing and various charitab

Tags: Motorsports, NASCAR

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Garden Variety (#20) Cablevision plans $350-370M overhaul to MSG that would be completely privately-funded. Ring Bearers (#22) IOC awards 2010, 2012 European media rights to European Broadcasting Unio

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