Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

05/26/00
FRANCHISE NOTES

MLB: In Montreal, Jack Todd, on the progress that Expos Majority Owner Jeffrey Loria and Exec VP David Samson have made since purchasing the team: "What is worrying me is that I don''t see a learning

Tags: Baltimore Orioles, Dallas Cowboys, Franchises, Labatt Brewing, Minnesota Twins, MLB, Pittsburgh Steelers, Washington Redskins

05/25/00
NFL OWNERS MAKE POSITION KNOWN TO JOHN YORK ON TRACK BETTING

John York "had to assure" the NFL that the 49ers and gambling "would not mix" before gaining NFL approval to take over the team, according to Nancy Gay of the S.F. CHRONICLE. The DeBartolo family''s o

Tags: Franchises, NFL, San Francisco 49ers

05/25/00
TIGER TO TEE IT UP AGAIN W/NIKE BALL, BUT WHAT WILL IT MEAN?

Tiger Woods will "test" the Nike Tour Accuracy golf ball "again this week" at the Memorial Tournament in OH, according to sources of GOLF WORLD BUSINESS. Sources "close to the situation" say it''s "al

Tags: Acushnet, Nike, Washington Nationals

05/25/00
GARBER DISCUSSES FUSION'S FUTURE; WUSA STARS TO STAY AT HOME

Fusion Owner Ken Horowitz, GM Doug Hamilton, coach Ray Hudson and MLS Commissioner Don Garber discussed the state of soccer in South FL at a "Town Meeting" yesterday in Hollywood, FL, according to Dav

Tags: Franchises, MLS, WUSA

05/25/00
RED SOX GO ON PR OFFENSIVE TO SAVE BALLPARK PLAN

Saying the Red Sox are "being held to a higher standard than other sports teams that sought state help for new stadium," MA Gov. Paul Cellucci "yesterday challenged lawmakers, including members of his

Tags: Boston Red Sox, Facilities, MLB, New England Patriots

05/25/00
GRIDIRON NEWS: WILL 'SKINS FANS ANTE UP TO WATCH PRACTICE?

Despite the Redskins'' decision to move their training camp from MD to Ashburn, VA, this summer and begin charging fans $10 for admission and parking, team President Steve Baldacci said that the team

Tags: AFL, Anheuser Busch, ESPN, Franchises, NFL, Oakland Raiders, Tennessee Titans, Time Warner, Walt Disney, Washington Redskins

05/25/00
NASCAR/FOX STILL IN TALKS REGARDING 24-HOUR NASCAR CHANNEL

Fox "is aiming to partner with NASCAR to create a cable network dedicated solely" to auto racing, according to Deborah McAdams of BROADCASTING & CABLE. Several cable- industry sources said that Fox, w

Tags: Cablevision, Comcast-Spectacor, NASCAR, New York Liberty, News Corp./Fox, Media

05/25/00
AS LAS VEGAS SEEKS WINSTON CUP SPONSOR, MEDIA FEES SKYROCKET

Las Vegas Motor Speedway (LVMS) officials are "looking for a title sponsor for their annual" NASCAR Winston Cup race after CA-based CarsDirect.com and the speedway "agreed not to renew" their $1.9M ti

Tags: NASCAR, NBC, News Corp./Fox, R J Reynolds, Speedway Motorsports Inc.

05/25/00
AFTER HEARING WILSON PROPOSAL, TAGLIABUE SELECTS STUDY GROUP

NFL owners meetings concluded yesterday in Baltimore, and in response to a proposal by Bills Owner Ralph Wilson to hire outside consultants to examine the NFL''s day-to-day operations, NFL Commissione

Tags: Buffalo Bills, Cleveland Browns, Dallas Cowboys, Kansas City Chiefs, Leagues and Governing Bodies, NFL, Washington Redskins, Wilson Sporting Goods

05/25/00
GREAT GROWTH POTENTIAL: THE DAILY SEEKS STAFF WRITER

THE SPORTS BUSINESS DAILY is seeking a Staff Writer for our Charlotte, NC, office with superior news-gathering, writing and editing skills. Applicants should have a strong knowledge of the sports indu

Tags: People and Pop Culture

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug