Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with th...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

05/26/00
AFTER BOXING, CBS/VIACOM SPORTS TIE COULD LINK TO TENNIS

The "first dividend" of the CBS/Viacom merger "might well benefit boxing," according to Chuck Finder of the PITTSBURGH POST-GAZETTE, who reports that Showtime and CBS announced that they "are combinin

Tags: CBS, NCAA, NFL, Showtime, Media, Viacom

05/26/00
EXECUTIVE TRANSACTIONS

Wieden & Kennedy, NY, Creative Dirs STACY WALL and MICHAEL PRIEVE are leaving the company. Wall, who has worked extensively on the Nike account, is joining commercial and TV production company Hungry

Tags: Bank of America, ESPN, Int'l Speedway Corp., McDonalds, Montreal Canadiens, Nike, People and Pop Culture, Walt Disney, Wieden Kennedy

05/26/00
ARE WOLVERINES LIKE TIGERS? UM MADE BIG DEMANDS FROM NIKE

One of the "initial points of disagreement" in the failed negotiations to extend the licensing deal between the Univ. of MI (UM) and Nike was the "economic worth" of the UM brand, as UM officials "com

Tags: Nike

05/26/00
WHILE OILERS OVER BUDGET, TEAM DOESN'T NEED CASH INFUSION

During its annual meeting yesterday, the Oilers Investors Group elected a new BOD, heard a financial report that "showed it will be noticeably over budget," approved a negotiating committee to find a

Tags: Edmonton Oilers, Franchises, NHL

05/26/00
HOWARD HANDLER LEAVES NFLP AFTER FIVE YEARS FOR BEAR MARKET

Both the N.Y. TIMES'' Richard Sandomir and BRANDWEEK''s Terry Lefton report that NFLP Senior VP/Marketing & Fan Development HOWARD HANDLER is leaving the league to join Burly Bear Network, a cable TV

Tags: People and Pop Culture, USTA

05/26/00
COULD TANK BLACK INVESTIGATION INCLUDE DRUG CHARGE?

TANK BLACK''s life and business are now in "shambles" after a federal investigation turned up the "biggest case of agent fraud in the history of sports," according to L. Jon Wertheim of SPORTS ILLUSTR

Tags: Jacksonville Jaguars, Maple Leaf Sports and Entertainment, Sports Illustrated, People and Pop Culture, Tampa Bay Buccaneers, Time Warner, Toronto Raptors

05/26/00
PEOPLE & PERSONALITIES: DOES RUSH MISS KEY "MNF" DEMO?

African-American viewers, "by all accounts," are "among the most loyal" to ABC''s "MNF," making it their "most watched weekly program from September to January," according to Milton Kent of the Baltim

Tags: ABC, ESPN, NBC, Media, UPN, Walt Disney

05/26/00
GOAL GROUP RETAINED TO CONSULT FOR THREE GROUPS

Chicago-based Goal Group Consulting (GGC) has been retained by the Yankees, Penguins and Western KY Univ. (WKU). This comes after last week''s announcement that GGC has signed a year-long partnership

Tags: Finance, New York Yankees, Pittsburgh Penguins, PricewaterhouseCoopers, Sacramento Kings, YankeeNets

05/26/00
NEW TV PARTNERS FEATURED IN THIRD ANNUAL NASCAR POWER LIST

The CHARLOTTE OBSERVER''s David Poole presents the newspaper''s third annual list of the most powerful people in stock car racing and writes that "everything that really matters in the sport flows thr

Tags: CBS, Champ Car World Series, Columbus Crew, Dallas Stars, Int'l Speedway Corp., IndyCar, Leagues and Governing Bodies, NASCAR, NBC, News Corp./Fox, R J Reynolds, Southwest Sports Group, Speedway Motorsports Inc., Viacom

05/26/00
FRANCHISE NOTES

MLB: In Montreal, Jack Todd, on the progress that Expos Majority Owner Jeffrey Loria and Exec VP David Samson have made since purchasing the team: "What is worrying me is that I don''t see a learning

Tags: Baltimore Orioles, Dallas Cowboys, Franchises, Labatt Brewing, Minnesota Twins, MLB, Pittsburgh Steelers, Washington Redskins

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug