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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
The NHL, NHLPA, NHL Officials'' Association, the CBC and MBNA have joined to raise money and support for local cancer efforts, as well the American Cancer Society and Canadian Cancer Society. The NHL
Jeff Gordon is "one of the most sought-after endorsers in professional sports -- behind only Michael Jordan, Tiger Woods and Arnold Palmer," according to Peter Spiegel of FORBES. With Jordan "on the e
Film director OLIVER STONE and his "longtime producer" CLAYTON TOWNSEND said that they "have secured an agreement" with NFL President NEIL AUSTRIAN "for the NFL''s cooperation" in the making of Stone'
Talk of Cablevision''s possible acquisition of the Yankees broke down because MSG President Dave Checketts "bristled" at reports that Yankees Owner George Steinbrenner may run the NHL Rangers and Knic
The following lists final national ratings from Thanksgiving weekend''s network sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NFL on CBS": Steelers-Lions 11/26 CBS 12:30-4:00pm 15.6/42 "NF
Hornets Owner GEORGE SHINN was "ordered" to appear at a deposition in a sexual misconduct suit being brought against him by a Charlotte woman (CHARLOTTE OBSERVER, .12/4)....Former Boston Univ. hockey
ESPN Chilton Sports Poll tracked Internet users since January ''98. The following are profiles of the overall U.S. pop., Internet users in general, Internet users who are non or light sports fans, and
The NBA season "appeared in peril Thursday night when 10 1/2 hours of labor talks between players and owners failed to resolve the five-month lockout," according to Chris Sheridan of the AP. NBA Commi
Citing NBC''s "Gravity Games," CBS Sports'' virtual first-down marker and Fox Sports Net''s hiring of Keith Olbermann and Chris Myers, CABLEVISION''s R. Thomas Umstead writes, "If imitation is the sin
Sport in Canada: Everybody''s Business, a 176-page report authored by a nine-member subcommittee chaired by Toronto-area MP Dennis Mills, was presented yesterday to Canada''s House of Commons, accordi