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Published in SportsBusiness Daily on 09 / 22 / 17

Technology & complicated metrics have taken over baseball. Yet a trip to the Home Depot for extended netting is complicated? Pure nonsense. — Matt Yallof (@MattYallofMLB) September 22, 2017 Wondering why ESPN took GameDay to NYC? Take a look @ tweets/pics via TV media feeds. PR, ...

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After the first week of competition, we can almost hear a sigh of relief coming from Athens, as the Olympics have flowed more smoothly than most predicted. Former IOC President Juan Antonio Samaranch

Olympic Names & Faces

After U.S. men’s gymnast Paul Hamm won the Gold Medal in the men’s all-around competition Wednesday, his agent, Sheryl Shade, on Thursday was already “fielding inquiries from corporations wanting to c

Tags: ATT, NBC, Olympics, USOC, Visa

LPGA Changes Tourney Date

The Kraft Nabisco Championship, the LPGA Tour’s first major of the year, is “changing its dates in 2006 so the tournament will end the first weekend in April,” according to Thomas Bonk of the L.A. TIM

Tags: Golf, Leagues and Governing Bodies, LPGA, Nabisco, NCAA, PGA Tour

NBC Continues Ratings Uptick

NBC is averaging a 15.7/27 national Nielsen rating through the first six nights of the Athens Games, up 8% from the 14.6/25 six-day average of the ’00 Sydney Games, which were staged in mid-September.

Tags: CBC, ESPN, NBC, Olympics, Walt Disney

Tribune Sponsors TV Show

The Chicago Tribune has signed a programming and marketing deal with Comcast SportsNet Chicago, giving the newspaper “title sponsorship of a nightly sports roundtable show on the new cable channel, wh

Tags: Chicago Cubs, Media

Executive Transactions

St. Petersburg-based PR firm The Glasure Group named Patriots OT MATT LIGHT Dir of Pro Sports Marketing. Glasure Group President JACK GLASURE said that the 18-employee company “hopes to use Light’s co

Tags: Football, New England Patriots, People and Pop Culture

Nike And Foot Locker Join Up

Nike and Foot Locker are set to launch a joint marketing campaign for the Air Max Shootout, a shoe that is part of the Nike 20 collection only at Foot Locker stores, according to Suzanne Kapner of the

Tags: ESPN, Nike, Walt Disney

Athens' Cost Increases

Costs for the Athens Games are now expected to top $8.5B because of added security and project overruns, with some analysts saying that the final price tag could climb to $12.5[B] and burden Greek tax

Tags: Olympics

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Presidential Pardon? Is Bush taking too many liberties with use of Olympic terminology, concept in ad around Iraqi soccer? (#4) Jacksonville Landing Alltel Stadium awarded first two ACC championship f

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