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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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Angelos Would Accept DC Team

Orioles Owner Peter Angelos "will begrudgingly accept" the Expos relocating to DC, according to David Ginsburg of the AP. Angelos said, "Unfortunately, I have no choice. After all, Washington is also

Tags: Baltimore Orioles, Baseball, Comcast-Spectacor, Franchises, MLB

Closing Bell, June 14, 2004

The Daily Insider Afternoon News & Headlines Monday, June 14, 2004 4:00pm ET Print The Closing Bell P ...

Tags: Closing Bell

Marketplace Round-Up

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports the NFL has floated a proposal for cellular phone service sponsorship rights, asking for $12M for '04, $16M for '05 and $28M in '06. The rea

Tags: ESPN, Football, MLB, Motorola, NFL, USA Track and Field, Walt Disney

VW Puts $100M Into Beijing Deal

As estimates have Volkswagen China's marketing deal with the '08 Beijing Olympics (see THE DAILY, 6/11) at just under $100M, "it stands for now as the largest dollar-amount agreement between a sponsor

Tags: IMG, Olympics

Hunter Downplays CBA Optimism

While NBA Commissioner David Stern last week spoke with a "hopeful tone about the league's labor negotiations," NBPA Exec Dir Billy Hunter "sounded ready to get bloody," according to Jonathan Feigen o

Tags: Basketball, ESPN, Leagues and Governing Bodies, Los Angeles Lakers, Maple Leaf Sports and Entertainment, NBA, NFL, Toronto Raptors, Walt Disney

Executive Transactions

In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports former New York Road Runners CMO SCOTT LANGE was named VP of SFX Sports in N.Y. (SPORTSBUSINESS JOURNAL, 6/14 issue)....Rawlings Sporting Go

Tags: Anaheim Ducks, CBSSN, Dallas Stars, Denver Broncos, ECHL, People and Pop Culture, Walt Disney

Facility Notes

Cloverleaf Standardbred Owners Association shareholders voted 15-1 Saturday to sell the Rosecroft Raceway to Orioles Owner Peter Angelos' wife, Georgia, and sons, Louis and John (see THE DAILY, 6/11),

Tags: Baltimore Orioles, Facilities, Hockey, Horse Racing

"Spider-Man 2" Promo Snubbed

MLB and Columbia Pictures held their "Spider-Man 2" promotion this weekend during interleague play, and in DC, Eric Fisher wrote the outcome failed "to match the initial hopes that led to the deal." W

Tags: Baltimore Orioles, Baseball, MLB

Madden, Brady Getting Sirius

New NFL sponsor Sirius Satellite Radio is "close to completing endorsement deals with" ABC "MNF" analyst John Madden and Patriots QB Tom Brady, according to sources cited by Terry Lefton in this week'

Tags: ABC, CBS, Football, New England Patriots, NFL, Viacom, Walt Disney

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