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Cheez-It Not Renewing Sponsorship Of Roush Fenway's No. 16 Car, Watkins Glen's Cup Race

Published in SportsBusiness Daily on 10 / 20 / 16

Cheez-It is not renewing its current deals in NASCAR, as the Kellogg’s-owned brand confirmed to THE DAILY this morning that it will let its deals with Roush Fenway Racing, Watkins Glen Int'l and track owner ISC expire after this season. However, the brand stopped short of confirming that it wi...

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Tags: Marketing and Sponsorship, NASCAR

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