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Relevent Sports Tabs HZDG To Create Ads For Int'l Champions Cup

Published in SportsBusiness Daily on 02 / 22 / 17

Relevent Sports has hired creative agency HZDG, DC, to create the ad campaign for the '17 Int'l Champions Cup in the U.S. The campaign will aim to build further awareness of the tournament among the U.S. audience, and will include creative for out-of-home, print and digital advertising, as well as e...

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NBA Ups Salary Cap To $43.84M

The NBA and NBPA announced yesterday that the '03-04 NBA salary cap will be $43.84M, the "highest in league history" and "almost $2[M] more than anticipated," according to Roscoe Nance of USA TODAY, w

Tags: Basketball, Cablevision, Comcast-Spectacor, Dallas Mavericks, Leagues and Governing Bodies, NBA, Brooklyn Nets, New York Knicks, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, Vulcan Ventures

Media Monitor

NATIONAL TV MONITOR: Last night's 12:00am ET 60-minute edition of ESPN's "SportsCenter" led with the MLB All-Star Game, followed by an update on the alleged sexual assault case involving Kobe Bryant,

Tags: Atlanta Falcons, Atlanta Hawks, Baseball, Basketball, CBS, Colleges, Dallas Cowboys, ESPN, Football, Golf, Los Angeles Dodgers, Los Angeles Lakers, Minnesota Timberwolves, MLB, NBA, New York Yankees, Oakland Athletics, Olympics, Sacramento Kings, Media, Viacom, Walt Disney

League Notes

In Orlando, Ed Hinton reports that former Simpson Performance Products owner Bill Simpson yesterday dropped his defamation lawsuit against NASCAR. Simpson charged that NASCAR "wrongfully blamed" a sea

Tags: ATP, Golf, Leagues and Governing Bodies, Motorsports, NASCAR, PGA Tour, Soccer

Bud Selig: The State Of MLB

MLB Commissioner Bud Selig yesterday spoke to a group from the Baseball Writers Association of America prior to the All-Star Game, where he said the sport is "paying for the residue of 35 years of a l

Tags: Baseball, Football, Leagues and Governing Bodies, MLB, NFL

A-S Game Gets Mixed Reactions

The MLB All-Star Game was held last night at Chicago's U.S. Cellular Field, and the AL defeated the NL, 7-6, giving the AL home-field advantage in the World Series. USA TODAY's Hal Bodley writes, "The

Tags: Baseball, Leagues and Governing Bodies, MLB

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"It's the first time I've heard about it." — Tiger Woods, after being asked about a match play event to benefit SARS-stricken Toronto, in which he is slated to play (TORONTO STAR, 7/16).

Ganis Testifies In Raiders Suit

Sportscorp President Marc Ganis yesterday provided four hours of videotaped testimony about his marketing of PSLs and season tickets for the Raiders' first season back in Oakland, according to Paul Ro

Tags: Football, Franchises, NFL, Oakland Raiders

USOC Reform Act: Nine On BOD

The USOC Reform Act, introduced in the Senate yesterday and co-sponsored by U.S. Sens. John McCain (R-AZ) and Ted Stevens (R-AK), "calls for the reduction of the USOC's [BOD] from 124 members to nine

Tags: IOC, Olympics, USOC

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