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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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05/31/00
LEAGUE NOTES

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Tags: Anheuser Busch, Champ Car World Series, Clear Channel/SFX Sports, ESPN, IndyCar, Leagues and Governing Bodies, MLB, NBA, NHL, PGA Tour, USA Networks, USTA, Walt Disney

05/31/00
FACILITY NOTES

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Tags: American Airlines, Cablevision, Dallas Stars, Facilities, Madison Square Garden, MLB, PepsiCo, Southwest Sports Group

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Tags: Law and Politics, PGA Tour

05/31/00
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Tags: ABC, Cablevision, CBS, Indiana Pacers, Los Angeles Lakers, MLB, NBA, NBC, New York Knicks, New York Liberty, News Corp./Fox, Nielsen, PGA Tour, The Back of the Book, Viacom, Walt Disney, WNBA

05/31/00
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Tags: Facilities, NHRA

05/31/00
DID FIRESTONE/PHELPS MISS INTERVIEW OPPORTUNITY WITH KNIGHT?

ESPN''s Roy Firestone and Digger Phelps conducted a live interview last night with IN Univ. (IU) men''s basketball coach Bobby Knight Knight''s first TV appearance since his suspension and fine by the

Tags: ESPN, News Corp./Fox, Media, Walt Disney

05/31/00
PACKERS TAP INTO RESERVE FUND AFTER PLAYER COSTS JUMP 16%

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Tags: Franchises, Green Bay Packers, NFL

05/31/00
WITH FRIENDS LIKE THESE, WHO NEEDS AN ESPN INTERVIEW?

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05/31/00
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05/26/00
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