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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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12/07/98
CATS IN THE CRADLE: WNBA MINNESOTA FRANCHISE DUBBED LYNX

The Minnesota WNBA expansion team will be called the Lynx, as the name and logo were unveiled Saturday at a ceremony presented by Lady Foot Locker (Lynx). In Minneapolis, Pam Schmid described the logo

Tags: Foot Locker/Venator Group, Franchises, Minnesota Lynx, Minnesota Timberwolves, WNBA

12/07/98
EXECUTIVE TRANSACTIONS

CART named TIMOTHY MEYER as Senior VP/Racing Operations (SPEEDNET, 12/7)....KEITH SIMMONS, formerly VP/Turner Sports Sales, Detroit, was named Turner Sports Sales, N.Y., VP & National Sales Manager, w

Tags: Champ Car World Series, People and Pop Culture, Time Warner, Visa

12/07/98
RIDDELL EYES NEW BUSINESS, BUT WILL LEAVE ITS HAT ON FOR NOW

Riddell, which has an exclusive contract to supply helmets to the NFL, is "looking at ways to add new business" because helmet revenues "have been flat for years," according to Bob Sechler of the WALL

Tags: NFL

12/07/98
HOOPS HELD HOSTAGE, DAY 160: LIGHTS, CAMERA.....SHOWTIME

NBA players announced today that they will present an exhibition game called "The Game on Showtime" to be played December 19 at the Convention Hall in Atlantic City, NJ. Showtime will begin coverage o

Tags: Leagues and Governing Bodies, NBA, NBC, News Corp./Fox, Showtime

12/07/98
NASCAR'S SEASON-ENDER TAKES NEW YORK BY STORM

NASCAR held its annual year-end awards celebration in New York over the weekend and Winston Cup champion Jeff Gordon "made the news media rounds" in the city, according to Richard Sandomir of the N.Y.

Tags: Coca-Cola, Leagues and Governing Bodies, NASCAR, NBA, R J Reynolds

12/07/98
NHL BOARD OF GOVERNORS TO MEET; NO DECISIONS EXPECTED

The NHL Board of Governors will meet today and tomorrow in AZ, and USA TODAY''s Kevin Allen writes that "this meeting is designed more for talk than action" (USA TODAY, 12/7). But in Denver, Irv Moss

Tags: Leagues and Governing Bodies, NBA, NHL

12/07/98
RATINGS WINNERS: NFL LOCAL NUMBERS SHOW BOFFO BIZ IN BUFFALO

The following lists local NFL Nielsen ratings from the league''s 30 markets through games of November 22 . The NFL average is 24.1/47 (Milton Kent, Baltimore SUN, 12/6). MARKET RAT/SHARE MARKET RAT/SH

Tags: New York Jets, NFL, Nielsen, The Back of the Book

12/07/98
IS QUOKKA THE NEXT "WIDE WORLD OF SPORTS" IN CYBERSPACE?

SF-based Internet company Quokka Sports, whose coverage of the Around Alone solo yacht race has drawn "rave reviews, large online audiences and even generated a profit," is being called "the next Big

Tags: NBC, NFL, Quokka, Media

12/07/98
NAMES IN THE NEWS

U.S. Sen. BILL BRADLEY "took the first major step" toward running for President in 2000 by forming a presidential exploratory committee (N.Y. TIMES, 12/5). ...MIKE TYSON "is unloading" three of his ho

Tags: NBA, People and Pop Culture

12/07/98
EMPTY DEN: PANTHERS SEEING BIG DROPS IN ACTUAL ATTENDANCE

The NFL Panthers have seen an average of 7,080 no-shows for the first five games at Ericsson Stadium this season -- a 317% increase over the first five games in ''96 (2,235) and 20% more than last sea

Tags: Carolina Panthers, Franchises, San Francisco 49ers

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