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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
The Minnesota WNBA expansion team will be called the Lynx, as the name and logo were unveiled Saturday at a ceremony presented by Lady Foot Locker (Lynx). In Minneapolis, Pam Schmid described the logo
CART named TIMOTHY MEYER as Senior VP/Racing Operations (SPEEDNET, 12/7)....KEITH SIMMONS, formerly VP/Turner Sports Sales, Detroit, was named Turner Sports Sales, N.Y., VP & National Sales Manager, w
Riddell, which has an exclusive contract to supply helmets to the NFL, is "looking at ways to add new business" because helmet revenues "have been flat for years," according to Bob Sechler of the WALL
NBA players announced today that they will present an exhibition game called "The Game on Showtime" to be played December 19 at the Convention Hall in Atlantic City, NJ. Showtime will begin coverage o
NASCAR held its annual year-end awards celebration in New York over the weekend and Winston Cup champion Jeff Gordon "made the news media rounds" in the city, according to Richard Sandomir of the N.Y.
The NHL Board of Governors will meet today and tomorrow in AZ, and USA TODAY''s Kevin Allen writes that "this meeting is designed more for talk than action" (USA TODAY, 12/7). But in Denver, Irv Moss
The following lists local NFL Nielsen ratings from the league''s 30 markets through games of November 22 . The NFL average is 24.1/47 (Milton Kent, Baltimore SUN, 12/6). MARKET RAT/SHARE MARKET RAT/SH
SF-based Internet company Quokka Sports, whose coverage of the Around Alone solo yacht race has drawn "rave reviews, large online audiences and even generated a profit," is being called "the next Big
U.S. Sen. BILL BRADLEY "took the first major step" toward running for President in 2000 by forming a presidential exploratory committee (N.Y. TIMES, 12/5). ...MIKE TYSON "is unloading" three of his ho
The NFL Panthers have seen an average of 7,080 no-shows for the first five games at Ericsson Stadium this season -- a 317% increase over the first five games in ''96 (2,235) and 20% more than last sea