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Buzzer Beaters....

Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

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SPORTS BUSINESS FOOD FOR THOUGHT: JETER A CEREAL THRILLER

Yankees SS Derek Jeter is "about to oversee the launch" of "Jeter''s," a frosted-flake breakfast cereal from N.Y.- based Famous Fixins, according to Mitchell Fink of the N.Y. DAILY NEWS. Redemption ca

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09/09/99
IT WAS TWENTY YEARS AGO TODAY....: MEDIA REFLECTS ON ESPN

ESPN looked back on its 20-year history with a special three-hour retrospective on Tuesday night. ESPN''s Chris Berman: "After 20 years, one building has become a bursting campus, and the experiment i

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09/09/99
BID MADNESS: TV RIGHTS FOR NCAA TOURNAMENT UP FOR GRABS

NCAA men''s basketball tournament TV rights "are up for bidding after the NCAA terminated its exclusive negotiations with CBS Sports," which has held the exclusive rights to the event since ''86, acco

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09/09/99
MARKETPLACE ROUND-UP

HOW WOULD THIS PLAY IN THE U.S.? British TV personality Julia Carling is changing her name to "Heineken" in a "marketing ploy" around next month''s Rugby World Cup, of which Heineken is a "main" spons

Tags: Baltimore Ravens, Cincinnati Bengals, Denver Broncos, Heineken, IMG, MLB, NASCAR, News Corp./Fox, NFL, Tampa Bay Buccaneers, Tampa Bay Rays

09/09/99
PICKING THROUGH THE LEFTOVERS OF VIACOM/CBS MERGER

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09/09/99
HELLO, I MUST BE GOING: DISNEY MOVES BORNSTEIN TO WEB EFFORT

In a "dramatic bid to speed along the integration of Disney''s TV and Internet assets," Walt Disney has announced that ABC President Steve Bornstein will become Chair of its Buena Vista Internet Group

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09/09/99
MEDIA NOTES

TV MONITOR: Last night''s 11:00pm ET edition of CNN/SI''s "Sports Tonight" led with Red Sox-A''s, followed by Cards- Braves. Both 11:00pm ET editions of FSN''s "Primetime" (Fox Sports Net South) and E

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FIFTH ANNUAL SPORTS MARKETING & SPONSORSHIP FORUM

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09/09/99
IF YOU GIVE IT AWAY, THE KIDS WILL COME, SAY CHICAGO TEAMS

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PR ACCOUNT EXEC FOR L.A. SPORTS/ENTERTAINMENT FIRM SOUGHT

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