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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
The following lists local NFL Nielsen ratings from the league''s 30 markets through games of November 22 . The NFL average is 24.1/47 (Milton Kent, Baltimore SUN, 12/6). MARKET RAT/SHARE MARKET RAT/SH
As "resistance" to the proposed stadium deal for the Patriots "budded" among CT lawmakers this weekend, CT Gov. John Rowland (R) and the Patriots "signaled for the first time that they were willing to
EISNER SAYS NO FOREIGN TEAMS: In an exclusive interview with CALGARY SUN Editor-in-Chief Chris Nelson, Disney Chair Michael Eisner said that the company "won''t be swallowing up many more sports teams
Keith Olbermann hosted his final edition of "The Big Show" Friday night, and said, "I''d love to be able to close with some words of wisdom. I believe, however, that we all ran out of those no more re
The NFL can expect more criticism of its officials after yesterday''s controversial call that gave the Jets a last-second win over the Seahawks. Afterward, several TV analysts challenged the league to
Cablevision Chair Charles Dolan "remains an enigma to the sports market he dominates," according to Richard Sandomir of the N.Y. TIMES, who profiled Dolan and his sports interests in Sunday''s TIMES.
The NFL Panthers have seen an average of 7,080 no-shows for the first five games at Ericsson Stadium this season -- a 317% increase over the first five games in ''96 (2,235) and 20% more than last sea
Falcons season-ticket holder Alan Weiss, who has been hanging a "Dirty Birds" banner in the GA Dome since ''95, has "beaten" Falcons G Gene Williams and long snapper Adam Schreiber "in filing for trad
Riddell, which has an exclusive contract to supply helmets to the NFL, is "looking at ways to add new business" because helmet revenues "have been flat for years," according to Bob Sechler of the WALL
U.S. Sen. BILL BRADLEY "took the first major step" toward running for President in 2000 by forming a presidential exploratory committee (N.Y. TIMES, 12/5). ...MIKE TYSON "is unloading" three of his ho