Featured Story

Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

Read More

More Stories

12/11/98
THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

TODAY: NHL Western Conference Attendance through December 8 ''98-99 YEAR-TO-DATE   TEAM HOME DATES AVG. TOTAL % CAP ''97-98 AVG. +/- ''97-98 DET 11 19,983 219,813 100% 19,983 0% STL 12 18,713 224

Tags: Calgary Flames, Nashville Predators, NHL, San Jose Sharks, The Back of the Book

12/11/98
ON THE OMNIMARK, GET SET, GO: NAPBL INKS NEW LICENSEE

The NAPBL has appointed N.Y.-based Omnimark to design and promote national and regional consumer sampling programs in 159 ballparks nationwide, beginning next April. Omnimark has appointed CT-based Tr

12/11/98
FINAL NATIONAL RATINGS FOR LAST WEEKEND'S SPORTING EVENTS

The following lists final national ratings from last weekend''s network sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR WAC Championship: Air Force-BYU 12/5 ABC 1:00-4:30pm 2.2/7 Big 12 Champ

Tags: ABC, Canadian Broadcasting Corp., CBS, Denver Broncos, Kansas City Chiefs, NBC, NCAA, News Corp./Fox, NFL, Media, Viacom, Walt Disney

12/11/98
ROWLAND PUTS CT SURPLUS TOWARD PATS DEAL, WILL TEAM BUDGE?

CT Gov. John Rowland and "top legislators" presented "a whole new set of numbers" yesterday that said the proposed Patriots stadium in Hartford "would start making money in its fifth year of operation

Tags: Franchises, NBC, New England Patriots

12/11/98
TIME IS ON OUR SIDE, YES IT IS: SKYDOME BUYS TIME ON BID

SkyDome has "requested more time to consider" the C$100M offer from Sportsco to buy the stadium, according to Grange & MacDonald of the Toronto GLOBE & MAIL. Sportsco had set a deadline of yesterday a

Tags: Franchises, Labatt Brewing, Toronto Blue Jays

12/11/98
SABRES' ARENA PREYING ON A NEW NAME AFTER RESTRUCTURING

Marine Midland Arena will undergo a name change in ''99, according to Tom Hartley of BUFFALO BUSINESS FIRST. Buffalo-based Marine Midland Bank, which has held naming rights to the arena for 15 years,

Tags: Buffalo Sabres, Facilities

12/11/98
HOOPS HELD HOSTAGE, DAY 164: PLAYERS GAME NOW A CHARITY CASE

Facing "bad publicity and long odds of selling the event," organizers of "The Game on Showtime" have decided to give all of the event''s proceeds to charity, instead of splitting the proceeds with "ne

Tags: ABC, Anheuser Busch, ESPN, Leagues and Governing Bodies, NBA, Showtime, Sports Illustrated, Ticketmaster, Time Warner, Walt Disney

12/11/98
LEAGUE MARKETING NOTES: COCA COLA & SPRINT HIT SOUTH BEACH

Coca-Cola and Sprint will serve as co-title sponsors of Super Bowl XXXIII''s NFL Experience, which will feature a 20-acre interactive theme park at Pro Player Stadium. The event, which will be held Ja

Tags: ATP, Cablevision, Coca-Cola, MLB, NASCAR, NBA, New York Knicks, NFL, Sprint

12/11/98
BETTER SOONER THAN LATER, OU SIGNS EXPANSIVE MEDIA DEAL

Univ. of OK (OU) administrators approved an "unprecedented" four-year, $7.45M broadcasting and advertising deal with Sooner Sports Properties, a "joint venture" of MO-based Leerfield Communications an

Tags: Media

12/11/98
SAMARANCH GETS INVOLVED IN SALT LAKE COMMITTEE CONTROVERSY

IOC President Juan Antonio Samaranch has "launched an investigation" into allegations that relatives of IOC board members received scholarship aid from the Salt Lake City Olympic bid committee, accord

Tags: IOC, Olympics, SLOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug