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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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Coca-Cola Ambushing Pepsi 400

Coca-Cola's C2 brand, the company's new low-carb/mid-calorie cola, will have primary sponsorship of eight cars in the July 3 Pepsi 400 at Daytona Int'l Speedway. Coca-Cola calls the effort one of its

Tags: Anheuser Busch, Coca-Cola, Motorsports, NASCAR

ABC Averages 11.5/20 For Finals

ABC averaged an 11.5/20 Nielsen rating for the five-game Pistons-Lakers NBA Finals, up 77% from last year's 6.5/12 six-game average for Spurs-Nets, up 13% over the 10.2/19 four-game average for Lakers

Tags: ABC, Basketball, CBS, Chicago Bulls, Comcast-Spectacor, Detroit Pistons, Detroit Tigers, ESPN, Indiana Pacers, Los Angeles Lakers, NBA, NBC, Brooklyn Nets, Philadelphia 76ers, San Antonio Spurs, Media, Utah Jazz, Viacom, Walt Disney

K2 Buys Three Companies

California-based K2 has signed agreements to acquire ski manufacturer Volkl Sports Holding AG, binding manufacturer The Marker Group and technical outdoor apparel and equipment producer Marmot Mountai

Tags: Finance

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Thai Group Seeking Liverpool

Thai-based music company GMM Grammy "has been given the go-ahead by [Thai Prime Minister Thaksin Shinawatra] to lead a consortium of private Thai companies" to bid for a 30% stake in the Premier Leagu

Tags: English Premier League, Franchises

adidas-NCSU Document Mistake

adidas, on "three occasions in a new shoe and apparel endorsement contract" with NC State's football program, "refers to the school by other names, all dreaded and despised by Wolfpack fans: `Universi

Tags: Colleges, Nike, Washington Nationals

MLS Burn Select New Name

The MLS Burn have selected a new name but will not "disclose it until the week of Aug. 9," according to Rick Alonzo of the DALLAS MORNING NEWS, who notes two season tickets "will be awarded to the fan

Tags: FC Dallas, Franchises, Soccer

THE DAILY Goes One-On-One…

As Chair & CEO of 24 Hour Fitness, MARK MASTROV has grown what in '83 was a one-club operation in San Leandro, California, into the world's largest privately owned and operated fitness center chain. W

Tags: ESPN, Oakland Raiders, Olympics, Orlando Magic, People and Pop Culture, USOC, Walt Disney

2nd Annual Canada Sports Forum

Street & Smith's Sports Group is proud to announce its 2nd Annual Canada Sports Forum, September 8-9 at the Renaissance Toronto Hotel at SkyDome. This program has been designed to foster meaningful an

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Flight Delay (#16) American Airlines Center's non-compete clause hampers Cowboys stadium negotiations. The More The Merrier K2 adds to growing sports portfolio with purchase of three more companies. (

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