Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Martina Navratilova, in an interview in the French sports daily L''Equipe, "blamed the WTA Tour for encouraging players to play up their sex appeal," according to Marilyn August of the AP. Navratilova
NFL/LEWIS: NFL Commissioner Paul Tagliabue released a statement after Ray Lewis'' plea bargaining agreement yesterday. Tagliabue: "There are many lessons to be learned as we review this case. If anyon
Rainbow Media Holdings'' N.Y.-based Metro channel will launch a weekly primetime sports talk show that will "eventually incorporate interactive kiosks for fans" throughout Manhattan, according to Stev
Reports out of Detroit have JOE DUMARS being named the Pistons'' Exec VP/Basketball Operations today, replacing RICK SUND, who will remain with the Pistons "as an assistant to Dumars." Pistons Preside
OLYMPIC HURDLES FOR INTERNET COVERAGE? USA TODAY''s Chris Jenkins writes that the IOC "will restrict Internet coverage" of the 2000 Games, and Internet-based reporters "probably won''t be allowed in t
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The National Sports Report" led with Braves P John Rocker being optioned to Triple A Richmond, followed by former IN Univ. assistant m
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McDonald''s will formally extend its worldwide TOP Olympic sponsorship today, according to Mike Gorrell of the SALT LAKE TRIBUNE. The deal, which extends through 2004, is believed to be worth "about"
ABC''s coverage of Game Four of the Stars-Devils Stanley Cup Finals last night on ABC earned a 4.3/7 overnight Nielsen rating, up 10% from last year''s comparable Sabres- Stars Game Two on Fox (THE DA
Wayne Gretzky has "no intentions of relinquishing his role as hockey''s most high-profile pitchman," as his "ubiquity over the past 12 months is part of a strategy that acknowledges he will never be h
Fox Sports Net "may spend as much as" $10M on a multi- media campaign "to promote the debut" of its new "Regional Sports Report," according to "ad industry sources" of Langdon Brockinton of the SPORTS