Featured Story

Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

Read More

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

More Stories

06/06/00
A POSSIBLE KATZ FIGHT? LETTERMAN TAKES ON ABC SPORTS BOSS

On last night''s "Late Show," CBS'' DAVID LETTERMAN noted that ABC Sports President HOWARD KATZ was the ceremonial starter of the Indy 500 and waved the green flag. Letterman: "[What''s] wrong with sp

Tags: ABC, CBS, Champ Car World Series, People and Pop Culture, Viacom, Walt Disney

06/06/00
OLYMPIC NOTES

OLYMPIC HURDLES FOR INTERNET COVERAGE? USA TODAY''s Chris Jenkins writes that the IOC "will restrict Internet coverage" of the 2000 Games, and Internet-based reporters "probably won''t be allowed in t

Tags: IOC, NBC, Olympics, Quokka, Visa

06/06/00
METRO PUTS ON ITS "GAMEFACE": LAUNCHES NEW SHOW THURSDAY

Rainbow Media Holdings'' N.Y.-based Metro channel will launch a weekly primetime sports talk show that will "eventually incorporate interactive kiosks for fans" throughout Manhattan, according to Stev

Tags: Cablevision, News Corp./Fox, Media

06/06/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The National Sports Report" led with Braves P John Rocker being optioned to Triple A Richmond, followed by former IN Univ. assistant m

Tags: ABC, Atlanta Braves, Baltimore Ravens, Dallas Stars, Denver Broncos, ESPN, New Jersey Devils, News Corp./Fox, NHL, San Francisco 49ers, Southwest Sports Group, Sports Illustrated, Media, Time Warner, Walt Disney, YankeeNets

06/06/00
SIGNED, SEALY-ED AND DELIVERED: MORE DEALS FOR 2002 OLYMPICS

McDonald''s will formally extend its worldwide TOP Olympic sponsorship today, according to Mike Gorrell of the SALT LAKE TRIBUNE. The deal, which extends through 2004, is believed to be worth "about"

Tags: Coca-Cola, Eastman Kodak, IMG, IOC, John Hancock Mutual Life Insurance, McDonalds, Olympics, OPUS, SLOC, Sports Illustrated, Time Warner, UPS, USOC, Visa, Xerox

06/06/00
BETTMAN DELUGED WITH ACCESSIBILITY QUESTIONS DURING ADDRESS

NHL Commissioner Gary Bettman gave his annual state-of- the-game address yesterday in Dallas, and he "painted an optimistic picture of the league, but he was met by an angry media" upset over the limi

Tags: Colorado Avalanche, Dallas Stars, Leagues and Governing Bodies, NBA, New Jersey Devils, New York Islanders, NHL, Southwest Sports Group, YankeeNets

06/06/00
MARKETPLACE ROUND-UP

SOL OF THE MATTER: While Yolanda Moore, who is featured in an outdoor ad campaign for the WNBA Sol''s inaugural season, was recently released from the team after suffering a knee injury, Sol Exec VP &

Tags: Fila USA, LPGA, NFL, Nike, Seattle Seahawks, Vulcan Ventures

06/06/00
THE A'S LIST: ONLINE TICKET SALES BOOM WITH REDESIGNED SITE

The A''s relaunched Web site, www.oaklandathletics.com, has generated more than $1M in revenue from tickets, licensing and merchandise sales, according to Benny Evangelista of the SAN FRANCISCO CHRONI

Tags: Oakland Athletics, Media

06/06/00
NAMES IN THE NEWS

The WALL STREET JOURNAL''s Robert Johnson profiles the continued appeal of the HANSON BROTHERS, from the ''77 film "SLAP SHOT," who have assumed "one of the sports world''s oddest and most enduring cu

Tags: Atlanta Hawks, Cablevision, Colorado Avalanche, Edmonton Oilers, NBA, New York Knicks, New York Liberty, People and Pop Culture, Time Warner

06/06/00
ENTERSPORT TO HOST SPORTS EXPOSITION IN CALIFORNIA

An int''l sport entertainment exposition produced by The DCB Group will be held July 17th - 19th at The Marriott Hotel in Newport Beach, CA. Keynote Speakers: Gavin Maloof, Owner - Sacramento Kings NB

Tags: Classified Advertisements, HOK Sports, Marriott, NBA, NHL, SportsLine.com

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug