Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
On last night''s "Late Show," CBS'' DAVID LETTERMAN noted that ABC Sports President HOWARD KATZ was the ceremonial starter of the Indy 500 and waved the green flag. Letterman: "[What''s] wrong with sp
OLYMPIC HURDLES FOR INTERNET COVERAGE? USA TODAY''s Chris Jenkins writes that the IOC "will restrict Internet coverage" of the 2000 Games, and Internet-based reporters "probably won''t be allowed in t
Rainbow Media Holdings'' N.Y.-based Metro channel will launch a weekly primetime sports talk show that will "eventually incorporate interactive kiosks for fans" throughout Manhattan, according to Stev
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The National Sports Report" led with Braves P John Rocker being optioned to Triple A Richmond, followed by former IN Univ. assistant m
Tags: ABC, Atlanta Braves, Baltimore Ravens, Dallas Stars, Denver Broncos, ESPN, New Jersey Devils, News Corp./Fox, NHL, San Francisco 49ers, Southwest Sports Group, Sports Illustrated, Media, Time Warner, Walt Disney, YankeeNets
McDonald''s will formally extend its worldwide TOP Olympic sponsorship today, according to Mike Gorrell of the SALT LAKE TRIBUNE. The deal, which extends through 2004, is believed to be worth "about"
NHL Commissioner Gary Bettman gave his annual state-of- the-game address yesterday in Dallas, and he "painted an optimistic picture of the league, but he was met by an angry media" upset over the limi
SOL OF THE MATTER: While Yolanda Moore, who is featured in an outdoor ad campaign for the WNBA Sol''s inaugural season, was recently released from the team after suffering a knee injury, Sol Exec VP &
The A''s relaunched Web site, www.oaklandathletics.com, has generated more than $1M in revenue from tickets, licensing and merchandise sales, according to Benny Evangelista of the SAN FRANCISCO CHRONI
The WALL STREET JOURNAL''s Robert Johnson profiles the continued appeal of the HANSON BROTHERS, from the ''77 film "SLAP SHOT," who have assumed "one of the sports world''s oddest and most enduring cu
An int''l sport entertainment exposition produced by The DCB Group will be held July 17th - 19th at The Marriott Hotel in Newport Beach, CA. Keynote Speakers: Gavin Maloof, Owner - Sacramento Kings NB