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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
Novartis Consumer Health has inked a "wide-ranging three-year deal" with the AAU around its Lamisil AT athlete''s foot cream brand, according to David Goetzl of AD AGE. Lamisil, which is "positioned"
THE DAILY LOSES A STAR: The Heat named ROB WILSON as Assistant Dir of Sports Media Relations and MICHAEL PRESTON as Sports Media Relations Assistant. Wilson was previously Manager of Communications fo
Tags: ABC, Comcast-Spectacor, Dallas Mavericks, ESPN, Miami Heat, News Corp./Fox, Philadelphia 76ers, Philadelphia Flyers, Southwest Sports Group, People and Pop Culture, Walt Disney, Wilson Sporting Goods
In N.Y., Bill Pennington writes that "all signs" point "toward the approval of a tray-system grass field" at Giants Stadium for the 2000 football and soccer seasons (N.Y. TIMES, 9/29). The "initial in
RACIN'': Austin-based Mall.com has inked a multi-year deal with TX Motor Speedway to title sponsor the October 17 IRL race, formerly called the Lone Star 500. Additionally, TX-based Southern Bleacher
Data from Nielsen/NetRatings shows that the audience and reach of NFL.com have increased in each of the first three weeks of the season. In the first two weeks of the season, the average NFL.com fan w
CRAIN''s N.Y. BUSINESS named WNBA President VAL ACKERMAN among N.Y.''s 100 Most Influential Women In Business. Ackerman''s WNBA is "considered a bona fide success" (CRAIN''S N.Y., 9/27)....DAILY VARIE
NHL: In Dallas, Mike Heika writes on the number of contract disputes before the NHL begins its season on Friday under the header, "Owners Drop Gloves On NHL''s Salaries." Heika: "Throughout the league
Sports Media & Technology ''99, NYC, October 21-22, 1999. SMT ''99 is the first and only event bringing together the entire digital sports world! This unique event is comprised of three fully integrat
TV MONITOR: Last night''s 11:00pm ET editions of CNN/SI''s "Sports Tonight," ESPN''s "SportsCenter" and FSN''s "Primetime" (Fox Sports Net South) all led with Reds-Astros, followed by Braves-Mets. The
Tags: ABC, Atlanta Braves, Atlanta Falcons, Baltimore Ravens, Cincinnati Reds, Cleveland Browns, Cleveland Indians, ESPN, Houston Astros, Miami Heat, Minnesota Vikings, MLB, NASCAR, New York Mets, News Corp./Fox, NHL, San Francisco 49ers, Sports Illustrated, Media, St. Louis Rams, Tennessee Titans, Time Warner, Toronto Blue Jays, Visa, Walt Disney
TN-based Gaylord Entertainment "has paid $100,000 to become a presenting sponsor" of this year''s Homepoint.com Music City Bowl, to be held December 29 at Adelphia Coliseum, making the company "one of