Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
MLB Exec Dir of PR Richard Levin said that MLB will "not intervene" to relocate the Expos, even if Majority Owner Jeffrey Loria and local shareholders "fail to settle their problems," according to Joh
NBC''s coverage of the NBA Finals tips off tonight at 9:00pm ET with Game One of the Pacers-Lakers series from Staples Center. See (#29) for ratings trends for the NBA Finals over the past 12 years. S
RED STORM RISING IN FL? In Boston, Michael Silverman writes that the "peculiar and twisted sense of loyalty" of South FL MLB fans "was on full display" during the past two Red Sox-Marlins games, as lo
Tags: Baltimore Ravens, Boston Red Sox, Comcast-Spectacor, Dallas Mavericks, Miami Marlins, Franchises, Los Angeles Sparks, MLB, MLS, NFL, Philadelphia Flyers, Seattle Storm, Southwest Sports Group, Time Warner, Wilson Sporting Goods
Philadelphia Mayor John Street''s "self-imposed deadline for reaching a ''conceptual agreement''" on new facilities for the Phillies and Eagles is June 15, and "while the teams and the city have been
The following list final average Nielsen ratings for the NBA Finals for the last 12 years. CBS Sports carried the NBA Finals in ''88, ''89 and ''90, while NBC Sports has been the rights-holder since t
The CART BOD has "identified" eight U.S. cities it "would be interested in adding" to its schedule, according to Liz Clarke of the WASHINGTON POST, who writes the list "is not a blueprint for expansio
The off-the-court lifestyle of Lakers C SHAQUILLE O''NEAL is the subject of profiles in USA TODAY, the N.Y. TIMES and MIAMI HERALD this morning. In a Cover Story, USA TODAY''s Greg Boeck writes on O''
The NFLPA and its marketing arm, Players Inc, are "suing Internet site developer BigPros.com for using the names and likenesses of players to promote the company''s Internet site," according to Curtis
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Ravens LB Ray Lewis testifying against the other defendants in a GA murder trial, followed by WR Jerr
Tags: ABC, Baltimore Ravens, Boston Red Sox, Detroit Tigers, ESPN, Miami Marlins, MLB, New York Yankees, News Corp./Fox, NFL, Pittsburgh Pirates, San Francisco 49ers, Sports Illustrated, Media, Time Warner, Walt Disney, YankeeNets
N.Y. real estate developer Mort Olshan "has acquired an estimated" 10% share in YankeeNets, according to Richard Sandomir of the N.Y. TIMES. Olshan said that it was a "pretty good guess" that his inve