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NASCAR Debuting New Format At Daytona 500, Hopes It Captures Fans' Attention

Published in SportsBusiness Daily on 02 / 24 / 17

The "theory behind" NASCAR's new competitive format is that drivers will "race harder, events will be more exciting, viewers will tune in and more fans will come through the turnstiles," according to Brant James of USA TODAY. The new format is a "meticulous plan that includes a modified points syste...

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Tags: NASCAR, NASCAR Season Preview

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07/29/03
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Untitled Document See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. ...

07/28/03
PGE Park's Wireless Internet

The PORTLAND OREGONIAN’s Jeffrey Kosseff reports that Moonlight Staffing has begun “wirelessly transmitting high-speed Internet access from its office across the street from” PGE Park, home of the Triple-A PCL Portland Beavers.  The connection between the park and Moonlight is “one of ...

Tags: Baseball

07/28/03
Marketplace Round-Up

PELE & VIAGRA: The Brazilian government, "alarmed by the rise in illicit use of anti-impotence drugs" by youth, on Friday "banned advertising of substances" such as Pfizer's Viagra, which has an endor

Tags: ATP, ESPN, NBC, Soccer, Walt Disney

07/28/03
Names In The News

PENTHOUSE has settled with ANNA KOURNIKOVA "for falsely claiming that naked pictures of her were featured" in the magazine's June '02 issue. Kournikova's lawsuit asked for damages in excess of $10M, "

Tags: Basketball, Buffalo Sabres, Carolina Hurricanes, Colorado Rockies, Edmonton Oilers, Florida Panthers, Hockey, MLB, Motorsports, NHL, People and Pop Culture

07/28/03
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Monday, July 28, 2003 The VENTURA COUNTY STAR’s Jim Carlisle writes of niche sports channels , “At one time, new channels on cable were good ideas with nowhere to go.  When all cable TV providers had were analog systems, they were extremely limited in channel capacity.  Now with ...

Tags: Hot Reads

07/28/03
Travel Alberta Titling Nationwide Event

The CALGARY SUN’s Ian Busby reports that the Nationwide Tour “made a long-term commitment to the Calgary area” with the announcement that Travel Alberta has signed an agreement to be the title sponsor of the newly named Alberta Calgary Classic, “ensuring the PGA Tour’s development ...

Tags: Golf, PGA Tour

07/28/03
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"New money is trickling in, but old money is leaving four at a time. It's a bad percentage." — DEI Exec VP Ty Norris, on the state of NASCAR team sponsorships (WINSTON-SALEM JOURNAL, 7/27).

07/28/03
Outback Aiming For Champions?

Outback Steakhouse is "negotiating to become the title sponsor" of Tampa's Champions Tour event, according to Bob Harig of the ST. PETERSBURG TIMES. As part of the proposed deal, the format "would cha

Tags: Golf, PGA Tour, Verizon

07/28/03
Nike Changing Kobe's Deal?

Nike attorneys "have been exploring how the company might slip out" of its $45M, five-year endorsement deal with Lakers G Kobe Bryant, according to a source of gossip columnists Rush & Molloy of the N

Tags: Basketball, NBA, Nike

07/28/03
Franchise Notes

HOTLANTA: Prospective Hawks/Thrashers/Philips Arena operating rights owner David McDavid said Saturday of the impending deal: "We think it's all but done. We're trying to get the final thing back to g

Tags: Baseball, Basketball, Football, Franchises, Hockey, Manchester United, Portland Trail Blazers, Soccer, Vulcan Ventures

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