Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Today: af2 Announced Attendance Through June 3 TOTAL ''99-00 TEAM GAMES ATT. AVG. % CAP. SELLOUTS ARKANSAS 5 68,603 13,721 85% 0 CAROLINA 6 58,468 9,745 74% 0 BIRMINGHAM 5 45,740 9,148 54% 0 QUAD CITY
Jeff Morrison, who is ranked No. 1 in men''s collegiate tennis and is the ''99 NCAA singles champion, has signed a full representation contract with Octagon (Octagon). Meanwhile, Octagon Marketing rea
The Salt Lake Organizing Committee for the 2002 Olympic & Paralympic Winter Games is currently seeking sport production professionals to manage and/or assist venue teams, producing 78 live sporting ev
A study conducted by the PA Senate Democratic Appropriations Committee staff on behalf of State Senator Vincent Fumo shows that a new Phillies ballpark at the downtown 12th and Vine Streets location "
Attend The International Quality & Productivity Center''s case-study driven conference: "Sports Online." The conference will be held in Chicago, IL, July 31st and August 1st, 2000. Hear case studies,
In an "ambitious move to attract more" business execs to its games, the Lightning is spending $1M to build a "plush" new club at the Ice Palace, according to Kyle Parks of the ST. PETERSBURG TIMES. Th
MLS Commissioner Don Garber said that MLS "will release" a five-year plan within 30 days that will "detail how the league plans to expand its growth," according to David Boyce of the K.C. STAR. The pl
In Cincinnati, Dan Klepal writes that Hamilton County Commissioners made a $10M payment as part of a second installment on an estimated $45M in cost overruns at Paul Brown Stadium. The total spent on
The Colts named TOM ZUPANCIC as VP/Business Development (USA TODAY, 6/8)....Team Lambeau named Green Bay native DAVID STEFFEN as Exec Dir, replacing TOM CIONDI. Steffen was with American Medical Secur
NBC''s coverage of the NBA Finals tips off tonight at 9:00pm ET with Game One of the Pacers-Lakers series from Staples Center. See (#29) for ratings trends for the NBA Finals over the past 12 years. S