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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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06/08/00
THE SPORTS BUSINESS DAILY'S TURNSTILE TRACKER

Today: af2 Announced Attendance Through June 3 TOTAL ''99-00 TEAM GAMES ATT. AVG. % CAP. SELLOUTS ARKANSAS 5 68,603 13,721 85% 0 CAROLINA 6 58,468 9,745 74% 0 BIRMINGHAM 5 45,740 9,148 54% 0 QUAD CITY

Tags: AFL, The Back of the Book

06/08/00
AGENCY NEWS: OCTAGON, AMG SPORTS DIVE INTO WATER SPORTS

Jeff Morrison, who is ranked No. 1 in men''s collegiate tennis and is the ''99 NCAA singles champion, has signed a full representation contract with Octagon (Octagon). Meanwhile, Octagon Marketing rea

Tags: AMG Sports, Interpublic Group of Cos., NCAA, Octagon

06/08/00
2002 WINTER OLYMPICS-SPORTS PRODUCTION PROFESSIONALS NEEDED

The Salt Lake Organizing Committee for the 2002 Olympic & Paralympic Winter Games is currently seeking sport production professionals to manage and/or assist venue teams, producing 78 live sporting ev

Tags: Classified Advertisements

06/08/00
THREE BALLPARK COST ESTIMATES ON THE STREETS OF PHILADELPHIA

A study conducted by the PA Senate Democratic Appropriations Committee staff on behalf of State Senator Vincent Fumo shows that a new Phillies ballpark at the downtown 12th and Vine Streets location "

Tags: Facilities, Philadelphia Phillies

06/08/00
SPORTS ONLINE CONFERENCE TO BE HELD IN CHICAGO THIS SUMMER

Attend The International Quality & Productivity Center''s case-study driven conference: "Sports Online." The conference will be held in Chicago, IL, July 31st and August 1st, 2000. Hear case studies,

Tags: Classified Advertisements, SportsLine.com

06/08/00
CULTURE CLUB: LIGHTNING TARGETS EXECS WITH NEW ARENA CLUB

In an "ambitious move to attract more" business execs to its games, the Lightning is spending $1M to build a "plush" new club at the Ice Palace, according to Kyle Parks of the ST. PETERSBURG TIMES. Th

Tags: Buffalo Sabres, Franchises, Montreal Canadiens, NHL, Palace Sports & Entertainment, Tampa Bay Lightning

06/08/00
GARBER SAYS LEAGUE READY TO PRESENT FIVE-YEAR PLAN

MLS Commissioner Don Garber said that MLS "will release" a five-year plan within 30 days that will "detail how the league plans to expand its growth," according to David Boyce of the K.C. STAR. The pl

Tags: Leagues and Governing Bodies, MLS

06/08/00
FACILITY NOTES

In Cincinnati, Dan Klepal writes that Hamilton County Commissioners made a $10M payment as part of a second installment on an estimated $45M in cost overruns at Paul Brown Stadium. The total spent on

Tags: Boston Red Sox, Facilities

06/08/00
EXECUTIVE TRANSACTIONS

The Colts named TOM ZUPANCIC as VP/Business Development (USA TODAY, 6/8)....Team Lambeau named Green Bay native DAVID STEFFEN as Exec Dir, replacing TOM CIONDI. Steffen was with American Medical Secur

Tags: ABC, Boston Celtics, Coca-Cola, ESPN, Indianapolis Colts, NBA, San Jose Sharks, People and Pop Culture, Walt Disney

06/07/00
NBC HOPES SOCAL DIET FOR FINALS WILL BOOST PLAYOFF RATINGS

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Tags: ABC, Bank of America, Boston Celtics, Cablevision, Indiana Pacers, Leagues and Governing Bodies, Los Angeles Lakers, NBA, NBC, New York Knicks, News Corp./Fox, San Antonio Spurs, Walt Disney

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