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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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06/09/00
MARKETPLACE ROUND-UP

IS ISL/NCAA DEAL CLOSE? USA TODAY''s Rudy Martzke reports that CBS will "decide within the next month to accept" an 11-year, $850M offer from ISL for NCAA basketball tournament marketing rights starti

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06/09/00
TOTAL SELLOFF: QUOKKA SPORTS BUYS 71% STAKE IN GOLF.COM

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06/09/00
FINAL NATIONAL AND CABLE RATINGS FROM RECENT SPORTS EVENTS

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Tags: ABC, Boston Red Sox, Cablevision, CBS, Champ Car World Series, Coca-Cola, Colorado Avalanche, Dallas Stars, ESPN, Indiana Pacers, Los Angeles Lakers, MLB, NBA, NBC, NCAA, New Jersey Devils, New York Knicks, New York Liberty, New York Yankees, News Corp./Fox, NHL, Nielsen, PGA Tour, R J Reynolds, Southwest Sports Group, Media, TBS/TNT, Time Warner, Viacom, Walt Disney, Washington Mystics, WNBA, YankeeNets

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STARS-DEVILS THRILLER MARKS NHL OVERNIGHT RATINGS HIGH

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06/09/00
GALAXY'S TOP BUSINESS EXEC TO MOVE OVER TO THE DODGERS

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06/09/00
THE GOLF CHANNEL TOUTS SPECIAL COVERAGE ON STEWART TRIBUTE

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06/09/00
MEDIA NOTES

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Tags: Atlanta Braves, Boston Red Sox, Cleveland Indians, Dallas Stars, ESPN, MLB, NCAA, New Jersey Devils, News Corp./Fox, NFL, San Francisco 49ers, Southwest Sports Group, Sports Illustrated, Media, Time Warner, Walt Disney, YankeeNets

06/09/00
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