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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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06/12/00
FRANCHISE NOTES

In his PRO FOOTBALL INSIDER, Fred Edelstein cited sources who "indicate" Rams President John Shaw has "rebuffed an overture" from 49ers co-Owner John York to become 49ers President (PRO FOOTBALL INSID

Tags: Boston Celtics, Cablevision, Franchises, Microsoft, New York Knicks, San Francisco 49ers, Seattle Mariners, Seattle Seahawks, St. Louis Rams, Tampa Bay Buccaneers, Vulcan Ventures, WNBA

06/12/00
ROCKETS EXEC DISPUTES REPORT OF DEADLINE FOR LOUISVILLE

A preliminary plan to pay for a proposed $180-220M downtown Louisville arena for the Rockets was drafted by city leaders last week "amid assurances" by the team that "there is no deadline for submitti

Tags: Franchises, Houston Rockets, NBA

06/12/00
PRELIMINARY OVERNIGHT RATINGS FROM WEEKEND SPORTS EVENTS

The following lists preliminary overnight Nielsen ratings from last weekend''s sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR "NBA On NBC": (Pacers-Lakers) 6/9 NBC 9:15pm-12:30am 11.9/21 Belmo

Tags: ABC, CBS, Dallas Stars, ESPN, General Motors, Indiana Pacers, Los Angeles Lakers, Los Angeles Sparks, NBA, NBC, New Jersey Devils, NHL, Nielsen, PGA Tour, R J Reynolds, Southwest Sports Group, The Back of the Book, Viacom, Walt Disney, WNBA, YankeeNets

06/12/00
FACILITY NOTES

UNITED LOSSES: In DC, Athelia Knight reports the DC United are "complaining about $300,000 in lost revenue" after a floodlight malfunction at RFK Stadium forced the cancellation of the second half of

Tags: Facilities, Indiana Pacers, Kansas City Royals, New Orleans Pelicans, Pittsburgh Pirates

06/12/00
TWO OT THRILLERS HELP ABC/NHL END CUP ON A HIGH NOTE

The deciding double-overtime Game Six of the Devils- Stars Stanley Cup Finals on ABC Saturday night produced a 5.2/11 preliminary overnight Nielsen rating, and in N.Y., Richard Sandomir reports that i

Tags: ABC, Buffalo Sabres, CBS, Comcast-Spectacor, Dallas Stars, ESPN, NBC, New Jersey Devils, New York Islanders, News Corp./Fox, NHL, Nielsen, Philadelphia Flyers, Southwest Sports Group, Media, UPN, Viacom, Walt Disney, YankeeNets

06/12/00
FROM VANCOUVER: DID CANUCKS WANT RADIO CELEB REMOVED?

A "long-running rift" between the Canucks and local sports talk radio host Dan Russell played "a large part in a decision" by Canucks radio rightsholder CKNW to replace him with Global TV''s Don Taylo

Tags: Franchises, Memphis Grizzlies, NBA, Canucks Sports and Entertainment, Vancouver Canucks

06/12/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Cardinals-Tigers, followed by Red Sox-Braves and a report on Braves P John Rocker in Richmond. The fi

Tags: ATT, Atlanta Braves, Boston Red Sox, Chicago Cubs, Chicago White Sox, Comcast-Spectacor, Detroit Tigers, ESPN, General Motors, Indiana Pacers, Los Angeles Lakers, MLB, NBA, New York Mets, New York Yankees, News Corp./Fox, PGA Tour, Quokka, Sports Illustrated, Media, Time Warner, Walt Disney, YankeeNets

06/12/00
LAKERS-PACERS GAME THREE EARNS 12.6/21 OVERNIGHT RATING

NBC earned a 12.6/21 preliminary overnight Nielsen rating for last night''s Game Three of the Lakers-Pacers NBA Finals, up 1.6% from last year''s comparable Spurs-Knicks Game Three, which earned a 12.

Tags: Cablevision, Clear Channel/SFX Sports, Cleveland Cavaliers, ESPN, Indiana Pacers, Leagues and Governing Bodies, Los Angeles Clippers, Los Angeles Lakers, Maple Leaf Sports and Entertainment, Miami Heat, NBA, NBC, New York Knicks, Nielsen, San Antonio Spurs, Toronto Raptors, Walt Disney

06/12/00
TOO FEW KILLEBREWS? ARE WE SEEING THE NEXT MARKETING STAPLE?

The Twins drew their "second-largest crowd of the season" Friday when they ran the Harmon Killebrew Bobblehead Doll Night promo (see THE DAILY, 6/9), according to Gordon Wittenmyer of the ST. PAUL PIO

Tags: Columbus Blue Jackets, Indiana Fever, Indiana Pacers, Minnesota Twins, News Corp./Fox, NHL

06/12/00
NFL WINS LAWSUIT, MAINTAINS TRADEMARK RIGHT TO "DIRTYBIRD"

U.S. District Court Judge Robert Vinings rejected the claims of GA sports bar Owner Alan Weiss that he could market "DirtyBirds" merchandise "under a federal trademark he had applied for" in November

Tags: Atlanta Falcons, NFL

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