Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
After Andrew Craig resigned as CART Chair & CEO on Friday, the PHILADELPHIA DAILY NEWS'' Bill Fleischman writes that Craig "was seen by many as the obstacle to any thaw between CART and the IRL." IRL
NBC earned an 8.1/21 final national Nielsen rating for Sunday''s final round coverage of Tiger Woods'' 15-stroke victory at the U.S. Open. The rating was the highest for a U.S. Open since ABC''s cover
DEALS & DOLLARS: Reebok has formed a marketing partnership with Paramount Pictures that ties the Reebok Classic ad campaign to the film "Shaft." A print ad titled "Shaft Classic," featuring the film''
Boston Mayor Thomas Menino met with Red Sox CEO John Harrington yesterday "for the first time in six weeks," and sources at the meeting said that Menino "reiterated his support for a new Fenway Park b
The Nets are seeking a Dir of Marketing. Duties include management of strategic planning, implementation of advertising and marketing campaigns. Development and coordination of Nets television, print,
Former Chargers QB Dan Fouts'' place in the revamped "MNF" booth "appears secure," according to USA TODAY''s Rudy Martzke, who reports that ABC could make an announcement of the new broadcasting team
There are "rumours" being circulated on the Internet that Raptors G/F Tracy McGrady''s shoe contract with adidas "provides for a huge raise" if McGrady "leaves the Raptors and signs in a big" U.S. mar
Lakers C Shaquille O''Neal "became the most prominent SAG member to defy the union" by taping an "I''m going to Disneyland" spot after his team''s Game Six victory against the Pacers Monday night, acc
DETROIT TICKET JUMP: Red Wings Senior VP Jim Devellano said in a letter to season-ticket holders that the team "had to raise ticket prices in order to keep pace with escalating player salaries." Seats
MA-based Woolf Associates named KEVIN MURPHY as CEO. Murphy spent nearly 20 years with Ocean Spray Cranberries, most recently as COO (Woolf Associates)....Airwalk Int''l named former President & CEO o