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CBS Could See Strong Audience For Arkansas-Kentucky HoopsPublished in SportsBusiness Daily on 02 / 27 / 15
The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...
DEALS & DOLLARS: Four NFL sponsors, AutoNation USA, Coca-Cola, Progressive Auto Insurance and RCA, have joined the Metro Atlanta Super Bowl XXXIV Host Committee team. Terms were not disclosed, but "fo
The following lists final Nielsen national and cable ratings from recent sporting events (THE DAILY). EVENT DATE NET TIME RAT/SHR Big 12 Championship (TX-NB) 12/4 ABC 3:30-7:00pm 6.7/17 SEC Championsh
Tags: ABC, Atlanta Falcons, CBS, Comcast-Spectacor, ESPN, Los Angeles Lakers, NBA, NBC, NCAA, News Corp./Fox, NFL, Nielsen, Oakland Raiders, Seattle Seahawks, Media, TBS/TNT, Time Warner, Utah Jazz, Viacom, Vulcan Ventures, Walt Disney, Washington Capitals
The IRL''s lawsuit against Pep Boys claims that the company "didn''t live up to its end" of a five-year deal as the series'' title sponsor, as it had "committed to spend an average of nearly" $4.8M a
OLIVER STONE, director of the upcoming "ANY GIVEN SUNDAY," is interviewed by Peter Manso of PREMIERE, and says that he "went through a number of concepts" about the film''s plot before deciding to foc
IL-based housewares company Salton Inc., which sells George Foreman Grills, "will buy the right to use the name `George Foreman'' to market its cooking appliances," according to CNBC''s Maria Bartirom
Italian artist Sergio Benvenuti has "been commissioned" by Broncos Owner Pat Bowlen "to do a sculpture of galloping horses" for the team''s new stadium, according to Cindy Brovsky of the DENVER POST.
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The ITF, Grand Slam Committee and ATP Tour formally announced a new marketing partnership yesterday, which includes a rebranding of the Tour''s Super 9 Series and a new ranking system (ATP Tour). In T
N.Y. art dealer Jeffrey Loria was formally introduced yesterday as Expos General Partner and he "was thinking before every play ... as he faced a jam-packed press conference" in Montreal, according to
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