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ESPN Int''l named WILLIAM BURKHARDT a Senior VP. He had been VP/Strategy, Business Development & Administration for TBS since ''95. ESPN Int''l also named CHRISTOPHER CZARKOWSKI Manager of Int''l Ad S
The NHL Predators have sold 7,200 season tickets, "on the way to a goal of 12,000," according to Mark McGee of the NASHVILLE BANNER. At the All-Star Game, Predators Owner Craig Leipold said the team "
While the new NFL TV deal allows networks to sell title sponsorships of their pre-game, post-game and halftime shows, it prevents nets from selling "so-called in-game enhancements -- sponsored program
MARKETING DEALS AT THE "I": The IHL and A-B renewed their partnership for the ''97-98 season, making Bud Ice and Bud Ice Light the official beers of the IHL. A new component of the deal includes the "
Padres Owner John Moores reiterated yesterday that he is "inclined to vote against" News Corp.''s purchase of the Dodgers, according to Ross Newhan of the L.A. TIMES. Moores, the "first owner to speak
The MLS Mutiny will hold a season-long promotion called the "Mutiny Million," according to Tom Jackson of the TAMPA TRIBUNE. The Mutiny "are negotiating with a corporate partner and the insurance comp
NC-based LADD Furniture''s Lea Industries brand has signed a licensing deal with Grant Hill to develop and market a new line of youth bedroom furniture under the Grant Hill name (LADD Furniture). In G
The plight of minorities to become NFL head coaches is receiving national attention from writers covering the Super Bowl in San Diego. In Denver, Mark Kiszla: "The prejudice inherent in the sport''s g
The proposed 25-year lease between the city of Dublin, OH, and the Hunt Sports Group, majority owner of the MLS Crew, which would construct a 30,000-seat stadium in Dublin, was obtained by Jeff Ortega
NFL Int''l (NFLI) has teamed with Princeton Video Image to provide electronic imaging for the first time during its worldwide broadcast of Super Bowl XXXII. NFLI has signed Coca-Cola as the exclusive