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Tonight's Event....

Published in SportsBusiness Daily on 07 / 20 / 17

The nonprofit LA84 Foundation will host 300 young athletes for Olympic Night at Dodger Stadium, with authentic LA84 caps and commemorative '84 Summer Games coins available. 

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Marketplace Round-Up

In an April 29 letter, U.S. Rep. Mark Udall (D-CO) "asked the NCAA to reconsider its refusal" to grant a waiver to Univ. of Colorado WR and Olympic skier Jeremy Bloom so he can earn endorsement money

Tags: Colleges, Hockey, NCAA, NHL, Reebok

MLB Inks Dominican Deals

MLB Int'l (MLBI) last month signed a four-year, high seven-figure deal with Dominican broadcaster Canal de Noticias and a three-year deal with Grupo Leon Jimenes, making Presidente the official beer o

Tags: Baseball, Leagues and Governing Bodies, MLB

NHLPA To Investigate Agent?

IMG has asked the NHLPA to "investigate player agent JAY GROSSMAN for allegedly making cash payments to" Russian NHL draft prospect EVGENI MALKIN and his family, according to Mark Brender of THE HOCKE

Tags: ESPN, Hockey, IMG, NHL, People and Pop Culture, Walt Disney

Rival Liverpool Suitor Emerges

Liverpool shareholder Steve Morgan has launched a US$129M rival bid for the Premier League team, "further complicat[ing] the power struggle initiated when" Thailand Prime Minister Thaksin Shinawatra a

Tags: English Premier League, Franchises, Soccer

Names In The News

The NCAA and USOC yesterday formed a joint 16-member NCAA/USOC TASK FORCE to review the decline of Olympic sports sponsorship on the collegiate level. The task force, chaired by Indianapolis-based law

Tags: ABC, Anheuser Busch, Boston Red Sox, Cablevision, CBS, Charlotte Hornets, Cleveland Cavaliers, Minnesota Wild, NASCAR, NCAA, New York Knicks, New York Yankees, Phoenix Suns, People and Pop Culture, USOC, Viacom, Walt Disney, WNBA

Fox Ahead On NASCAR $$$$

Fox is "running ahead of its ad revenue projections" on NASCAR this season, according to John Consoli of MEDIAWEEK. Fox President of Sales Jon Nesvig did not offer specifics, but said, "We are well ah

Tags: Anheuser Busch, MLB, Motorsports, NASCAR, NBA, NHL, Media

The Bengals Worth $1.2B?

A recent analysis of the Bengals by Lehman Bros., which "offers several ways to value the team," shows that the franchise "could be worth as much as" $1.2B, according to Lucy May of the CINCINNATI BUS

Tags: Cincinnati Bengals, Football, Franchises, NFL

Kentucky Derby Metered Markets

The following presents a market-by-market breakdown of Nielsen ratings for the race portion of NBC's Kentucky Derby coverage on May 1. The 56 metered-market average was a 10.1/22, up 13.5% from last y

Tags: Horse Racing, NBC, Media

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"We've been telling people for years now that we've got the most tech-savvy fans." — NHL Group VP/Corporate Marketing Andrew Judelson, after the league signed Bell Canada to a sponsorship deal th

24 Hour Teams w/ Olympians

24 Hour Fitness, a USOC sponsor, has entered into partnerships with 16 U.S. athletes hoping to be in medal contention at the Athens Olympics. The athletes — collectively dubbed "Team 24 Hour Fitn

Tags: Olympics, USOC

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