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NFL Releases '14 Schedule; CBS Gets Strong Thursday Games

04 / 24 / 14

The NFL released the '14 regular-season schedule last night, and CBS in its first year broadcasting a Thursday night primetime set of games was given a "much stronger package than they gave the NFL Network in previous years." The net’s schedule opens with Steelers-Ravens on Sept. 11. CBS Spor...

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02/06/98
FRANCHISE NOTES

News Corp.''s ownership of the Dodgers "moved a step closer to reality Thursday" when Rupert Murdoch met with MLB Acting Commissioner Bud Selig to discuss final points of the acquisition and to set up

Tags: Anheuser Busch, Franchises, Los Angeles Dodgers, MLB, News Corp./Fox, San Francisco 49ers

02/06/98
IT'S PARTY TIME: ALL-STAR EXTRAVAGANZA HITS THE BIG APPLE

The ''98 NBA TeamUp Celebration, hosted by Ahmad Rashad and Willow Bay tomorrow at 12:00pm EST, will be simulcast by seven networks -- NBC, TNT, Nickelodeon, BET, Telemundo, MSG and YTV in Canada. Amo

Tags: Cablevision, Events and Attractions, Madison Square Garden, NBA, NBC, New York Knicks, TBS/TNT, Time Warner

02/06/98
SOME OLYMPIC ADVERTISERS NOT THRILLED WITH CBS POLICY

Around 50 advertisers have paid up to $500,000 per 30- second prime-time spot during CBS'' coverage of the Olympics, according to Denise Gellene of the L.A. TIMES. Ogilvy & Mather released a survey th

Tags: Anheuser Busch, ATT, CBS, Coca-Cola, DaimlerChrysler, Eastman Kodak, Home Depot, IBM, McDonalds, Nike, Olympics, Toyota, Viacom, Visa, Washington Nationals, Wendys, Xerox

02/06/98
NIKE ANNOUNCES HIRING-FREEZE; REEBOK TARGETS MARCH FOR CUTS

A day after Reebok announced a 10% staff cut, Nike is "re-evaluating its spending as well," according to Jeff Manning of the OREGONIAN. Nike "instituted a hiring freeze in late January and is analyzin

Tags: Nike, Reebok

02/06/98
NBA ALL-STAR MARKETING NEWS & NOTES

adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant''s spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent,"

Tags: Los Angeles Lakers, NBA, New Orleans Pelicans, Nike, Washington Nationals, WNBA

02/06/98
TESTIMONY IN SPREWELL HEARING CONCLUDES WITH STERN ON STAND

NBA Commissioner David Stern spent "nearly" five hours yesterday being questioned as the Latrell Sprewell hearing "crept to a conclusion," according to David Steele of the S.F. CHRONICLE. Afterward, w

Tags: Golden State Warriors, Leagues and Governing Bodies, NBA

02/06/98
EXECUTIVE DECISION: VIKING OWNERS CONSIDER BOOTING HEADRICK

Vikings co-owners "dismissed" Roger Headricks''s attempt to top Tom Clancy''s $200M offer for the team, "and are prepared to fire him as team president," according to Don Banks of the Minneapolis STAR

Tags: Franchises, Minnesota Vikings, NFL, Time Warner

02/06/98
SCHICK UNVEILS NEW PRODUCT LAUNCH AROUND SPURS' TIM DUNCAN

Schick will use Spurs rookie Tim Duncan "as its standard-bearer" during All-Star Weekend, and "will open a new front in its battle with Gillette" by introducing a new razor called "The Protector," acc

Tags: ESPN, NBA, NBC, Brooklyn Nets, San Antonio Spurs, TBS/TNT, Time Warner, Walt Disney, YankeeNets

02/06/98
CBS SEES REGIONAL APPROACH W/PROMOS; PROJECTS A 19.6 RATING

CBS is "breaking ground" with its Olympic coverage "by implementing a region-by-region marketing plan based on its study of 12,000 viewers who watched" the ''92 and ''94 Winter Games, according to USA

Tags: BBDO, CBS, Olympics, Viacom

02/06/98
ESPN CHILTON POLL: HERE'S A SHOCKER, MJ MOST POPULAR

ESPN/Chilton Sports Poll asked 12-34 year olds over the past year to name their favorite NBA players: ''96 PLAYER % ''97 PLAYER % 1) Michael Jordan 33.0% 1) Michael Jordan 36.3% 2) Shaquille O''Neal 4

Tags: ESPN, NBA, The Back of the Book, Walt Disney

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