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Chevrolet Becomes Latest Founding Partner Of Daytona Rising, Gets "Injector" Entrance

Published in SportsBusiness Daily on 07 / 01 / 15

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita...

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Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

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09/25/00
NETWORK NEWS WEEKEND OLYMPIC TV MONITOR

Friday night''s 6:30pm ET edition of NBC''s "Nightly News" first reported on the Olympics at 9:23 into the broadcast with a 1:23 report on the Bulgarian weightlifting team, followed by a 3:17 report o

Tags: ABC, CBS, NBC, NCAA, Olympics, Viacom, Walt Disney

09/25/00
NFL OWNERS FIND NRA IN-GAME ADVERTISING OFF TARGET

Some NFL teams and the NRA have formed a "symbiotic" relationship, according to Mike Freeman of the N.Y. TIMES, and some NFL owners, GMs and league execs are "angered" that the NRA is advertising on t

Tags: Detroit Lions, MLB, NASCAR, News Corp./Fox, NFL, Philadelphia Eagles, Washington Redskins

09/25/00
ONE THING IS FOR CERTAIN: THE IOC (AND MEDIA) LOVE SYDNEY

Some senior Olympic officials are "saying privately" that the Summer Games could return to Sydney if the IOC takes away the 2004 Games from Athens due to insufficient preparation and funding. An Austr

Tags: IOC, Olympics

09/25/00
FRANCHISE NOTES

SUITOR STILL EYEING CELTICS? In Boston, Will McDonough reported that a Boston business exec, "who once came close to purchasing the Celtics, is trying to put together a group to buy the team from" the

Tags: Boston Celtics, Franchises, NHL, Ottawa Senators, Arizona Coyotes

09/25/00
NON-RIGHTS HOLDERS: IF YOU'RE NOT NBC, THEY DON'T WANT YOU?

The efforts of non-rights holders to cover the Games were examined by David Barron of the HOUSTON CHRONICLE. ESPN/ABC Sports'' Robin Roberts: "This has been the most challenging assignment of my caree

Tags: ABC, ESPN, IOC, NBC, Olympics, Sports Illustrated, Time Warner, Walt Disney

09/25/00
PRELIMINARY OVERNIGHT RATINGS FROM WEEKEND SPORTS EVENTS

The following lists preliminary overnight Nielsen ratings from last weekend''s sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR NCAA Football: PSU-OSU 9/23 ABC 12:00-3:30pm 3.2/8 "MLB on Fox": (

Tags: ABC, CBS, MLB, NCAA, News Corp./Fox, NFL, Nielsen, The Back of the Book, Viacom, Walt Disney

09/25/00
EXECUTIVE TRANSACTIONS

The SPORTSBUSINESS JOURNAL''s Langdon Brockinton reports that LOU KOSKOVOLIS was promoted to Exec VP/National Sales & Customer Marketing for ESPN ABC Sports Customer Marketing & Sales. Meanwhile, form

Tags: ABC, Chicago Blackhawks, ESPN, People and Pop Culture, Walt Disney

09/25/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "The Keith Olbermann Evening News" led with a report that U.S. shot-putter and Marion Jones'' husband C.J. Hunter tested positive for p

Tags: Atlanta Falcons, ESPN, Formula One, New York Jets, News Corp./Fox, NFL, Oakland Athletics, Seattle Mariners, Sports Illustrated, Media, St. Louis Rams, Tampa Bay Buccaneers, Time Warner, Walt Disney, Washington Redskins

09/25/00
SOME WONDER IF DRUG CHARGE AGAINST HUNTER WILL IMPACT JONES

As U.S. sprinter Marion Jones looks to add to her Gold medal count in Sydney, her "quest became even more difficult" with a "new and unexpected distraction" over whether her husband, shotputter C.J. H

Tags: NBC, News Corp./Fox, Olympics

09/25/00
CHILDRESS IN A LOWE PLACE, BUT SAYS HE HAS COMMITMENT

In an "unexpected move," Lowe''s spokesperson Chris Ahearn said that the company "would honor its financial commitment" to the Richard Childress-owned No. 31 Winston Cup Chevrolet and driver Mike Skin

Tags: General Motors, NASCAR, R J Reynolds

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