Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
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Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight04 / 17 / 14
Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured ...
With MLS and the USSF "determined to develop enough" U.S. players to stock the 12 MLS teams, the number of players who are "interrupting their education" to go pro under Project 40 (P-40) has reached
Allegheny County, PA, officials "are close to completing a plan to provide public funding for new stadiums" for the Steelers and Pirates, according to Edward Moran of the PHILADELPHIA DAILY NEWS. The
BILLIE JEAN KING is featured in a Q&A in the current INSIDE SPORTS. Asked if there is less of a stigma on women athletes who come out of the closet because it "cost them less" than men, King responds,
A federal magistrate in OR yesterday "denied a request" by the PGA Tour to throw out a lawsuit filed by Casey Martin, according to Thomas Heath of the WASHINGTON POST. U.S. Magistrate Thomas Coffin ru
Cablevision Chair CHARLES DOLAN is "reportedly close to a deal" to buy Nobody Beats The Wiz (N.Y. POST, 1/27).... DEAN SMITH will receive the ESPY Award''s sixth annual Arthur Ashe Award for Courage (
Michael Jordan says he is going to Asia after the basketball season to see the conditions in Nike sub- contracted shoe factories, according to William Holstein of U.S. NEWS & WORLD REPORT. Jordan: "I'
MLS has selected TX-based Dieste and Partners as its ad agency for the ''98 season. MLS plans to specifically target the Latino audience as part of its overall ad campaign (MLS). In BRANDWEEK, Terry L
adidas "will up its U.S. media budget by at least 25% to spend a record amount in 1998, bolstering its TV presence in an attempt to create a more encompassing brand identity," according to Terry Lefto
In a bit of "marketing one-upsmanship," Eastman Kodak Co. will be the Nagano Olympics'' official film sponsor, "right in the middle" of Fuji Photo Film''s home market, according to Paul Farhi of the W
BRANDWEEK''S Terry Lefton reports that MLB is seeking an Int''l Licensing Dir following the departure of SHARON DENNIS (BRANDWEEK, 1/26 issue)....The AFL New Jersey Red Dogs named DANIELLE FOSCHINO PR