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NFL Releases '14 Schedule; CBS Gets Strong Thursday Games04 / 24 / 14
The NFL released the '14 regular-season schedule last night, and CBS in its first year broadcasting a Thursday night primetime set of games was given a "much stronger package than they gave the NFL Network in previous years." The net’s schedule opens with Steelers-Ravens on Sept. 11. CBS Spor...
News Corp.''s ownership of the Dodgers "moved a step closer to reality Thursday" when Rupert Murdoch met with MLB Acting Commissioner Bud Selig to discuss final points of the acquisition and to set up
The ''98 NBA TeamUp Celebration, hosted by Ahmad Rashad and Willow Bay tomorrow at 12:00pm EST, will be simulcast by seven networks -- NBC, TNT, Nickelodeon, BET, Telemundo, MSG and YTV in Canada. Amo
Around 50 advertisers have paid up to $500,000 per 30- second prime-time spot during CBS'' coverage of the Olympics, according to Denise Gellene of the L.A. TIMES. Ogilvy & Mather released a survey th
A day after Reebok announced a 10% staff cut, Nike is "re-evaluating its spending as well," according to Jeff Manning of the OREGONIAN. Nike "instituted a hiring freeze in late January and is analyzin
adidas debuted new TV spots featuring Kobe Bryant and Antoine Walker this week. Bryant''s spot, titled "Thank You," has him thanking fans for voting him to the All-Star Game. In his spot, "The Agent,"
NBA Commissioner David Stern spent "nearly" five hours yesterday being questioned as the Latrell Sprewell hearing "crept to a conclusion," according to David Steele of the S.F. CHRONICLE. Afterward, w
Vikings co-owners "dismissed" Roger Headricks''s attempt to top Tom Clancy''s $200M offer for the team, "and are prepared to fire him as team president," according to Don Banks of the Minneapolis STAR
Schick will use Spurs rookie Tim Duncan "as its standard-bearer" during All-Star Weekend, and "will open a new front in its battle with Gillette" by introducing a new razor called "The Protector," acc
CBS is "breaking ground" with its Olympic coverage "by implementing a region-by-region marketing plan based on its study of 12,000 viewers who watched" the ''92 and ''94 Winter Games, according to USA
ESPN/Chilton Sports Poll asked 12-34 year olds over the past year to name their favorite NBA players: ''96 PLAYER % ''97 PLAYER % 1) Michael Jordan 33.0% 1) Michael Jordan 36.3% 2) Shaquille O''Neal 4