Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
The city of Denver and Avalanche/Nuggets/Pepsi Center Owner Stan Kroenke have "resolved the issue that killed an earlier deal" to sell the assets, according to Greg Griffin of the DENVER POST. Denver'
The following lists final national and cable Nielsen ratings from recent sports events (THE DAILY). EVENT DATE NET TIME RAT/SHR FedEx St. Jude Classic - 3rd Rd. 6/24 ABC 3:30-6:00pm 1.5/5 Track & Fiel
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TV MONITOR: Last night''s 10:00pm ET (late due to MLB) 60-minute edition of FSN''s "National Sports Report" led with Cubs-Pirates, followed by Cardinals-Reds. The first John Rocker/N.Y. report was at
Nike Golf execs have "unveiled their next-generation" Tiger Woods Collection, "redesigned their basics business and expanded their women''s collection," according to GOLF WORLD BUSINESS. The company a
The WCHL has accepted the application from CoachSports, Inc. for the Long Beach Ice Dogs to join the league beginning in 2000. The Ice Dogs, who had played in the IHL since ''95, become the WCHL''s ni
The USTA awarded SFX the "rights to sell its foreign broadcast packages" under a three-year deal starting next year, according to Terry Lefton of BRANDWEEK ONLINE. SFX, which replaces ISPR, "outbid" I
In DC, Bill Miller writes that the "battle" over the "Redskins" nickname moved to a federal courtroom yesterday, with a group of Native Americans saying that the nickname "is a racial slur and the fra
Nike reported yesterday that revenues for the fourth quarter ended May 31, 2000 reached $2.3B, up 4% from last year''s $2.2B for the same period. Fourth quarter net income was $126M, or $0.46 per dilu
Oakland and Alameda County taxpayers will "fork over nearly" $23M next year to subsidize operations at Network Associates Coliseum, down "several million dollars from this year''s public bailout of th
ESPN''s Robin Miller, on CART''s 2001 schedule: "The guys in Germany want to have the first race, [but] it''s going to be England instead. So, the contract''s not signed yet, and I know the German peo