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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Tags: Marketing and Sponsorship

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Tagliabue, Karmazin Testify

NFL Commissioner Paul Tagliabue, Viacom President & COO Mel Karmazin and FCC Commissioners testified yesterday in front of the House Energy & Commerce subcommittee on telecommunications and the Intern

Tags: CBS, Football, NFL, Sports Illustrated, Media, Viacom

News Corp. Profits Up 51%

News Corp. released its Q2 earnings yesterday, and said that its Q2 profit rose 51% as "cable networks such as the Fox News Channel gained viewers and newspaper advertising sales increased," according

Tags: Baseball, Finance, MLB

Marketplace Round-Up

In Denver, Adam Thompson reports Nike's Brand Jordan "has its eye on breaking out [Nuggets F Carmelo] Anthony for his own line in time for the 2004 holidays." Anthony's rep Calvin Andrews said, "The p

Tags: And 1, Basketball, Cablevision, Denver Nuggets, Detroit Pistons, ESPN, Golf, Los Angeles Lakers, LPGA, Motorsports, NASCAR, NBA, Brooklyn Nets, New York Knicks, Nike, Walt Disney

Buick Signs Tiger For Five More

Tiger Woods and Buick yesterday announced a five-year contract extension believed to be worth more than $40M that will "continue to keep Buick on his bag and in his garage," according to the AP's Doug

Tags: American Express, General Motors, Golf

SBJ's World Congress Of Sports

Reality TV pioneer Mark Burnett (Producer of "Survivor," "Eco-Challenge," "The Restaurant" and "The Apprentice") will be the opening keynote speaker at the 3rd Annual Octagon/Street & Smith's Sports G

Tags: Classified Advertisements

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"I would have had Andy Williams." — NFL Commissioner Paul Tagliabue, to the House Energy & Commerce subcommittee on telecommunications and the Internet regarding the content of the Super Bowl hal

2003 NASCAR TV Ad Buys

THE DAILY monitored all of the ads that ran during '03 NASCAR Winston Cup coverage on Fox/FX and NBC/TNT last season. The chart below lists the top 30 brands/companies in terms of 30-second ad units r

Tags: Anheuser Busch, Burger King, Coca-Cola, EA Sports, General Motors, Home Depot, McDonalds, Motorsports, NASCAR, NBC, PepsiCo, Procter and Gamble, Turner Sports, UPS, Visa, Wal Mart, Wendys

Closing Bell, Febuary 12, 2004

The Daily Insider Afternoon News & Headlines Thursday, Febuary 12, 2004 4:00pm ET Print The Closing Bell ...

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UO Shelves New Arena Plan

Univ. of Oregon President Dave Frohnmayer announced yesterday that plans to build a new basketball arena — "a project with a price tag that had grown to $180[M] — had been put indefinitely o

Tags: Colleges, Facilities

Executive Transactions

MLS Exec VP/Marketing MARK NOONAN has resigned his positions at MLS and SUM effective at the end of this month. Noonan is departing to join CT-based LCI Toys. During his four-year tenure with MLS, Noo

Tags: Nissan, People and Pop Culture

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