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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
USOC President Bill Hybl said yesterday at the organization''s annual meetings that he will not seek re- election next year, "completing a major transition" and joining Exec Dir Dick Schultz and forme
The U.S. women''s soccer team defeated the World Stars 9-6 in front of 9,875 fans in the opening match of the Toys ''R'' Us Victory Tour at Pittsburgh''s Civic Arena Friday (THE DAILY). In Pittsburgh,
U.S. women''s hockey team member Cammi Granato has signed an endorsement deal with US West through 2002. Granato will appear in company ads and make personal appearances at company-related activities.
Tags: US West/Qwest
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RICHARD CHIARELLO was named LiquidGolf.com CEO. Chiarello was previously with CA-based Computer Associates Int''l (LiquidGolf.com)....JIM KUZNAR was named Dir of Sponsorship Development for Palace Spo
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The Bucs have named FL-based PR firm Pecora & Guitar "as the NFL team''s agency of record," according to Jill Krueger of the ORLANDO BUSINESS JOURNAL. The move "marks the first time" the team has hire