Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

02/12/04
Tagliabue, Karmazin Testify

NFL Commissioner Paul Tagliabue, Viacom President & COO Mel Karmazin and FCC Commissioners testified yesterday in front of the House Energy & Commerce subcommittee on telecommunications and the Intern

Tags: CBS, Football, NFL, Sports Illustrated, Media, Viacom

02/12/04
Yao May Sign With McDonald's

Six weeks after McDonald's elected not to re-sign Lakers G Kobe Bryant as an endorser, the company is "on the cusp of signing" Rockets C Yao Ming, according to sources of ESPN.com's Darren Rovell. McD

Tags: Basketball, Houston Rockets, Los Angeles Lakers, McDonalds, NBA, PepsiCo, Reebok, Upper Deck, Visa

02/12/04
Duracell Inks Deal w/ NASCAR

Duracell yesterday announced a multi-year deal with NASCAR to become the Official Status Sponsor and the Official Alkaline Battery of NASCAR. Duracell will leverage with consumer promos, in-store POP,

Tags: Motorsports, NASCAR, NBC

02/12/04
Pat Bowlen Continues Testimony

Broncos Owner Pat Bowlen testified in U.S. District Court yesterday that former Broncos Owner Edgar Kaiser knew in '84 that Bowlen's family "might back him in the $50[M] purchase" of the Broncos, acco

Tags: Denver Broncos, Football, Franchises

02/12/04
Marketplace Round-Up

In Denver, Adam Thompson reports Nike's Brand Jordan "has its eye on breaking out [Nuggets F Carmelo] Anthony for his own line in time for the 2004 holidays." Anthony's rep Calvin Andrews said, "The p

Tags: And 1, Basketball, Cablevision, Denver Nuggets, Detroit Pistons, ESPN, Golf, Los Angeles Lakers, LPGA, Motorsports, NASCAR, NBA, Brooklyn Nets, New York Knicks, Nike, Walt Disney

02/12/04
No Headline

See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

02/12/04
THE DAILY Goes One-On-One…

In the three-plus years STEVE RYAN has been commissioner, the Major Indoor Soccer League has changed its name twice (taking the name of its most successful predecessor), gone from 11 to its current ni

Tags: MLB, MLS, NBA, NFL, NHL, Soccer, People and Pop Culture

02/12/04
No Headline

"I would have had Andy Williams." — NFL Commissioner Paul Tagliabue, to the House Energy & Commerce subcommittee on telecommunications and the Internet regarding the content of the Super Bowl hal

02/12/04
Comcast Proposes Disney Deal

Comcast Corp. yesterday made an unsolicited takeover offer of $54.1B and $11.9B in debt assumption for Disney, an offer that, if successful, "would create the largest media company in the world, leapi

Tags: ABC, Anaheim Ducks, Baltimore Orioles, Cablevision, Comcast-Spectacor, DC United, DirecTV, ESPN, Finance, HBO, Microsoft, MLB, NBA, Brooklyn Nets, New York Liberty, NFL, NHL, Philadelphia 76ers, Philadelphia Flyers, Viacom, Walt Disney, Washington Capitals, Washington Wizards

02/12/04
Media Notes

PERSONALITIES: In K.C., Jeffrey Flanagan reports that WHB-AM's radio broadcasts of Royals games this year will feature nine former MLB players rotating on the net's pre-game and post-game shows as co-

Tags: Baltimore Orioles, Baseball, Cincinnati Reds, ESPN, Kansas City Royals, MLB, Motorsports, NASCAR, NBC, Soccer, Media, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug