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Inaugural Miami Beach Bowl Kicks Off Today With Memphis-BYU

Published in SportsBusiness Daily on 12 / 22 / 14

Today's inaugural Miami Beach Bowl features Memphis and BYU competing at Marlins Park. BYU coach Bronco Mendenhall  said, "Anytime you play well on national TV it helps the brand" ( SALT LAKE TRIBUNE, 12/21 ). Today's game will tell if the event "got lucky in getting what you want if you're ...

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