Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
As part of an effort to raise about $100M and move up to Div. I-A in football, AL State Univ. (ASU) "hopes to seal" a 20-year, $60M naming rights deal for a yet-to-be- built 40,000-seat football stadi
MVP.com is "still following its game plan, despite the fallout in the Internet sector of the market," according to Daisy Whitney of the DENVER POST. Before the technology sector of the market "plunged
In Toronto, Marty York reports that the Blue Jays have named Sales Dir GREG MCNAMARA as Dir of Ticket Operations, replacing RANDY LOW, "the second time in less than a year that the club changed ticket
Former AVP CEO Jerry Solomon will launch Sportsinstruction.com "in conjunction with his Star Games event/marketing firm," according to Terry Lefton of BRANDWEEK. Athlete deals "launching with the site
THE WNBA''S FALLING STAR? In Houston, W.H. Stickney Jr. writes that Comets G Cynthia Cooper "set off fireworks" when she announced her "intention to retire" after the 2000 season, a move which would "
Soccer boosters "hoping to make Ft. Lauderdale the U.S. capital of the game say they''ve raised $75,000 toward studying the idea" of turning the city''s Lockhart Stadium into a $30-40M national traini
Red Sox HOFer Ted Williams has agreed to author a "pictorial autobiography" with Total Sports Publishing in a six-figure deal, according to Keith Kelly of the N.Y. POST. The deal was brokered with Wil
WILLIAMS SISTERS DOING IT FOR THEMSELVES: SERENA and VENUS WILLIAMS will meet tomorrow in the Wimbledon semifinals, and the historic matchup is the subject of USA TODAY''s Cover Story (THE DAILY). NBC
NH Int''l Speedway (NHIS) officials are "set to head into" Sunday''s New Hampshire 300 Winston Cup race "without a major sponsor," but NHIS Owner Bob Bahre said that the race "could have a major spons
TV MONITOR: Last night''s 60-minute 10:00pm ET edition of FSN''s "National Sports Report" led with a 3:28 report on Venus Williams'' quarterfinal victory over Martina Hingis at Wimbledon, followed by
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