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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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MARKETPLACE ROUND-UP

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10/26/99
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10/26/99
NAMES IN THE NEWS

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Tags: ABC, Boston Bruins, CBS, ESPN, Minnesota Vikings, NBA, NBC, News Corp./Fox, Sports Illustrated, People and Pop Culture, Viacom, Walt Disney

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Tags: Microsoft, NBA, Nielsen, Media, TBS/TNT, Time Warner

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FRANCHISE NOTES

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