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Roger Federer Touts New Mercedes-Benz SL In "Timeless" Campaign

Published in SportsBusiness Daily on 08 / 23 / 16

Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...

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Attendance Tracker: MLB NL

Today: Final ''02 unofficial MLB NL attendance compared to the same number of home dates last season (THE DAILY).   ——————’02——————

Tags: Baseball, MLB

Franchise Notes

NFL: In Indianapolis, Bob Kravitz writes, "The Colts are engaged in high-stakes negotiations with the city and are not guaranteeing they will honor their lease past the 2003 season. This is a self-ful

Tags: LA Angels, Baseball, Basketball, Denver Nuggets, Football, Franchises, Hockey, Indianapolis Colts, New York Mets, New York Yankees, Oakland Raiders, Tampa Bay Buccaneers, Tampa Bay Lightning, Walt Disney, Washington Wizards

Media Monitor

TV MONITOR: Last night''s 11:00pm ET edition of ESPN''s "SportsCenter" led with Twins-A''s ALDS Game One, followed by the firings of Mets manager Bobby Valentine and Rangers manager Jerry Narron. The

Tags: Baltimore Orioles, Baltimore Ravens, Baseball, Basketball, Boxing, CBS, ESPN, Football, Los Angeles Lakers, Miami Dolphins, Minnesota Twins, NBC, Brooklyn Nets, New York Mets, NFL, NHL, Oakland Athletics, PBA, Media, Texas Rangers, Viacom, Walt Disney, Washington Wizards, Yahoo

League Notes

In Philadelphia, Sam Donnellon notes the AL playoff teams are the Yankees, Angels, Twins and A''s and writes MLB Commissioner Bud Selig "really wants — no, needs — [the Yankees] to reach the

Tags: LA Angels, Baseball, Basketball, CFL, Football, Hockey, Leagues and Governing Bodies, Minnesota Twins, NBA, New York Yankees, NHL, Oakland Athletics, Walt Disney

No Headline

There Is Crying In Baseball It seems no one, save for those in New York, is happy with MLB''s postseason sked. Angels-Yankees earns 8.0/13 overnight rating, up 13% from last year''s 7.1/11 for Fox'' f

FSN's NHL Ads Tout Tough Fans

Four spots promoting FSN''s regional NHL broadcasts, via TBWAChiatDay, S.F., breaks this week on Fox and its cable nets, and the campaign "relies on the network''s trademark in-your-face humor to sugg

Tags: Detroit Red Wings, Hockey, NHL

Fox' MLB Playoff Coverage

Twins Start Off Postseason With A Bang Fox'' coverage of Game One of the Angels-Yankees ALDS last night earned an 8.0/13 overnight Nielsen rating, up 13% from a 7.1/11 for Game One of A''s-Yankees las

Tags: ABC, Arizona Diamondbacks, Atlanta Braves, Baseball, Comcast-Spectacor, Football, MLB, New York Yankees, NFL, Oakland Athletics, San Francisco 49ers, San Francisco Giants, Media, St. Louis Cardinals, LA Rams, Walt Disney

Sponsorship Behavior Study

In a recent study conducted by N.Y.-based Mediaedge:CIA, 1,005 respondents were asked about their feelings and behavior toward various types of sponsorship — those related to causes, sports event

NFL Defends Minority Record

NFL Expects More Black Coaches To Be Hired Threatened with a lawsuit by a group that includes attorney Johnnie Cochran, the NFL yesterday "responded to a report that chastises the league for its recor

Tags: Coca-Cola, ESPN, Football, Leagues and Governing Bodies, NFL, Walt Disney

Marketplace Round-Up

DEALS & DOLLARS: In Daytona, Bob Pockrass reports Hershey has signed a four-year title sponsorship deal for the season-opening NASCAR Busch Series race at Daytona Int''l Speedway (DIS). The ''03 race

Tags: Basketball, CBS, Converse, Los Angeles Lakers, Motorsports, NASCAR, NCAA, Nike, Sports Illustrated, Viacom, Washington Nationals

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