Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

02/13/04
Gatorade Shooting Sequel Ad

By Terry Lefton, Editor-at-Large, The Sports Business Daily Gatorade is taking advantage of the NBA All-Star break to shoot a new ad in L.A. with NBA All-Stars Yao Ming, Jason Kidd and Vince Carter. T

Tags: Basketball, Dallas Stars, Football, Indianapolis Colts, Los Angeles Sparks, NBA, New York Yankees, PepsiCo

02/13/04
NBA Marketers Branching Out

Many sponsors of the NBA All-Star weekend are "going beyond traditional ad spots or 'sponsored by' elements" in TV programming to differentiate themselves during this weekend's events, according to Ma

Tags: American Express, Basketball, NBA, Orlando Magic, Turner Sports

02/13/04
Four Indicted In BALCO Case

The U.S. Department of Justice yesterday made public a 42-count indictment alleging BALCO Owner Victor Conte Jr., BALCO VP James Valente, former Olympic track coach Remi Korchemny and Giants LF Barry

Tags: Baseball, Football, Law and Politics, MLB, New York Yankees, NFL, Oakland Raiders, San Francisco Giants

02/13/04
Morning Buzz, Febuary 13, 2004

The Daily Insider Morning News & Headlines Friday, Febuary 13, 2004 9:00am ET Print The Morning Buzz ...

Tags: Morning Buzz

02/13/04
Names & Faces

CAN I WRITE A CHECK? McDonald's Chief Global Marketing Officer Larry Light said yesterday that Rockets C Yao Ming will "immediately begin making appearances on behalf of McDonald's and showing up in a

Tags: ABC, Atlanta Falcons, Basketball, Chicago Bears, ESPN, Football, Golf, Houston Rockets, McDonalds, Nike, PGA Tour, Walt Disney

02/13/04
No Headline

Publishing Notice THE DAILY will not publish Monday due to President's Day. We will return on Tuesday. A New Beginning (#7), (#12) Nextel era starts Sunday at Daytona; TV partners say ad sales are pic

02/13/04
Earnhardt Jr. NASCAR's Face

USA TODAY's Bruce Horovitz profiles NASCAR driver Dale Earnhardt Jr.'s marketability and writes that he is "fast evolving from regional race-car hero to cultural icon" with a "slew of marketers embrac

Tags: Anheuser Busch, Motorsports, Nabisco, NASCAR

02/13/04
Spons-o-Meter: NASCAR

THE DAILY continues "Spons-o-Meter," a comprehensive list of the official marketing partners of leagues, governing bodies and events. Today: NASCAR. The inaugural NASCAR Nextel Cup Series season begin

Tags: Anheuser Busch, Coca-Cola, General Motors, Home Depot, McDonalds, Motorsports, NASCAR, Toyota, UPS, Visa

02/13/04
Sprite To Debut LeBron Spots

Sprite during TNT's broadcast of "NBA All-Star Saturday Night" will debut three new spots via Ogilvy & Mather, N.Y., featuring Cavs G LeBron James and new Sprite spokesperson "Miles Thirst," who is a

Tags: Basketball, Cleveland Cavaliers, Coca-Cola, NBA, Turner Sports

02/13/04
SBI Names Wynne Prez & CEO

Sport Brands Int'l (SBI) named adidas America President & CEO STEVE WYNNE President & CEO. Wynne will be responsible for all SBI brands, including Fila, which SBI took control of in June '03. SBI also

Tags: People and Pop Culture, Washington Nationals

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug