Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
In Charlotte, Jen Pilla reports that three "influential citizen groups" in Charlotte -- the Citizens for Effective Government, the Chamber of Citizens and the League of Women Voters -- joined yesterda
While Manchester United has an estimated 40 million fans worldwide and has seen its market capitalization exceed $1.5B this past spring, the team''s Web site, manutd.com, is "still dribbling," accordi
Blue Jays P David Wells said this week''s SI Cover Story, titled "The David Wells Diet: Chips, Beer and American League Batters," is a "joke," according to Tom Withers of the AP. Wells: "It''s an hono
FIFA''s Exec Committee, "ignoring the recommendations" of FIFA President Sepp Blatter to award the 2006 World Cup to South Africa, instead voted today to award the event to Germany, according to Rober
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NFL: In Cincinnati, Neil Schmidt writes that although the Bengals have agreed on financial terms of a deal with third-round draft pick Ron Dugans, the team''s loyalty clause "remains a sticking point.
ESPN and Raycom/Jefferson Pilot have entered into a new ten-year ACC basketball agreement which begins with the 2001-02 season and incorporates ESPN, ESPN2, ESPN.com, ESPN Classic, the ACC/Big Ten Cha
MARKETING AROUND TIGER: In Chicago, Ed Sherman reports that the PGA Tour''s Advil Western Open "actually marketed the tournament as Tiger Woods against the other 155 players. And that''s what the tour
MASTERCARD AGENCY NEWS: BRANDWEEK''s Terry Lefton reports that MasterCard has "awarded the promotional assignment" for its 2002 World Cup sponsorship to Octagon, which "won out over" Integer Group. Le
Martina Hingis has ended "months of speculation" by signing a multi-year endorsement deal with WTA title sponsor Sanex, according to Daniel Kaplan of the SPORTSBUSINESS JOURNAL, who reports that the d
As part of an effort to raise about $100M and move up to Div. I-A in football, AL State Univ. (ASU) "hopes to seal" a 20-year, $60M naming rights deal for a yet-to-be- built 40,000-seat football stadi