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04 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusin...

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02/03/98
NAGANO TALLIES UP OLYMPIC TAB; EARLY WORD STILL GOOD

Expenses associated with the Nagano Winter Games have been placed at "roughly" $12.5B, according to NAOC spokesperson Ko Yamaguchi and cited by Mike Gorrell of the SALT LAKE TRIBUNE. That includes the

Tags: Olympics

02/03/98
EXECUTIVE TRANSACTIONS

General Motors, Detroit, named DEAN ROTONDO to Dir of Olympic Activities and Media Relations for GM''s North American Operations. Rotondo had been Manager of Communications for the unit (AD AGE, 2/3).

Tags: CBS, Comcast-Spectacor, General Motors, Interpublic Group of Cos., People and Pop Culture, Viacom

02/03/98
HERSHEY'S NOT ABOUT TO KISS AWAY NFL FIELD GOAL PROMOTION

PA-based Hershey Foods Corp. said it''s happy with its $1 Million Kick Challenge and "doesn''t plan to make it more difficult after the second contestant in three years won the grand prize" at Sunday'

02/03/98
CFL, WIDE OPEN OVER THE MIDDLE, LOOKS TO DRAW MORE COVERAGE

The CFL is about to approach NBC and Fox Sports about televising its games, according to Perry Lefko of the TORONTO SUN. CFL President Jeff Giles: "We have worked the last two months behind the scenes

Tags: CFL, ESPN, NBC, News Corp./Fox, Media, Walt Disney

02/03/98
MCDONALD'S RE-UPS SUPER SIZE NBA AND WNBA PACT GLOBAL DEAL

McDonald''s is renewing its long-standing global pact with the NBA, according to Louise Kramer of AD AGE. Details of the NBA agreement "are still being finalized, but are expected to cover a number of

Tags: McDonalds, NBA, NFL, WNBA

02/03/98
WITH MAJORITY OF POURING RIGHTS, COCA-COLA DEBATES NFL DEAL

Coca-Cola''s sponsorship deal with the NFL expired on Sunday casting the relationship "into limbo," according to Rob Chambers of the ATLANTA CONSTITUTION. NFL Dir Corporate Communications Chris Widmai

Tags: Coca-Cola, NFL, PepsiCo

02/03/98
CBS ESTIMATES RATINGS AT 19/20; PARTY TIME IN ASPEN?

While CBS'' prime-time rating for its coverage of the ''94 Lillehammer Games was a "spectacular" 27.8, its ad guarantee for Nagano is "just slightly above" Albertville''s ''92 rating of an 18.7, accor

Tags: CBS, Olympics, Viacom

02/03/98
MARKETPLACE ROUND-UP

The marketability of Bulls players Steve Kerr, Jud Buechler and Randy Brown, who are all represented by IL- based Bartelstein & Assoc., is examined by Fred Mitchell of the CHICAGO TRIBUNE, who writes

Tags: Chicago Bulls, Interpublic Group of Cos., NPSL, Octagon

02/03/98
NFL NEWS & NOTES: THE BEACH PARTY CONTINUES FOR PRO BOWLERS

HI Gov. Ben Cayetano formally announced a deal with the NFL that will keep the Pro Bowl in Hawaii through 2001, according to Paul Arnett of the HONOLULU STAR-BULLETIN. Cayetano said the game generates

Tags: Leagues and Governing Bodies, NFL

02/03/98
SPORTS BIZ TAKES TO THE RADIO IN SPORTSFAN/BLOOMBERG VENTURE

SportsFan Radio Network and Bloomberg Business Radio (BBR) will produce the "Bloomberg/SportsFan Business Minute," according to John Merli in BROADCASTING & CABLE. The 60-second features will have thr

Tags: Media

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