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Expenses associated with the Nagano Winter Games have been placed at "roughly" $12.5B, according to NAOC spokesperson Ko Yamaguchi and cited by Mike Gorrell of the SALT LAKE TRIBUNE. That includes the
General Motors, Detroit, named DEAN ROTONDO to Dir of Olympic Activities and Media Relations for GM''s North American Operations. Rotondo had been Manager of Communications for the unit (AD AGE, 2/3).
PA-based Hershey Foods Corp. said it''s happy with its $1 Million Kick Challenge and "doesn''t plan to make it more difficult after the second contestant in three years won the grand prize" at Sunday'
The CFL is about to approach NBC and Fox Sports about televising its games, according to Perry Lefko of the TORONTO SUN. CFL President Jeff Giles: "We have worked the last two months behind the scenes
McDonald''s is renewing its long-standing global pact with the NBA, according to Louise Kramer of AD AGE. Details of the NBA agreement "are still being finalized, but are expected to cover a number of
Coca-Cola''s sponsorship deal with the NFL expired on Sunday casting the relationship "into limbo," according to Rob Chambers of the ATLANTA CONSTITUTION. NFL Dir Corporate Communications Chris Widmai
While CBS'' prime-time rating for its coverage of the ''94 Lillehammer Games was a "spectacular" 27.8, its ad guarantee for Nagano is "just slightly above" Albertville''s ''92 rating of an 18.7, accor
The marketability of Bulls players Steve Kerr, Jud Buechler and Randy Brown, who are all represented by IL- based Bartelstein & Assoc., is examined by Fred Mitchell of the CHICAGO TRIBUNE, who writes
HI Gov. Ben Cayetano formally announced a deal with the NFL that will keep the Pro Bowl in Hawaii through 2001, according to Paul Arnett of the HONOLULU STAR-BULLETIN. Cayetano said the game generates
SportsFan Radio Network and Bloomberg Business Radio (BBR) will produce the "Bloomberg/SportsFan Business Minute," according to John Merli in BROADCASTING & CABLE. The 60-second features will have thr