Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
While Manchester United has an estimated 40 million fans worldwide and has seen its market capitalization exceed $1.5B this past spring, the team''s Web site, manutd.com, is "still dribbling," accordi
SFX Corporate Consulting, part of the SFX Sports Group, is accepting resumes for seasoned marketing professionals, possessing a minimum of six years experience in managing sponsorship programs. Impera
ESPN and Raycom/Jefferson Pilot have entered into a new ten-year ACC basketball agreement which begins with the 2001-02 season and incorporates ESPN, ESPN2, ESPN.com, ESPN Classic, the ACC/Big Ten Cha
BASEBALL: The AP''s Ronald Blum reported that 41 MLB players earned a total of $1,915,000 in bonuses for earning a spot on the All-Star team, while 20 of the All-Stars "didn''t have bonuses involving
MLB Exec VP/Business Tim Brosnan said that MLB received a record 2.4 million player votes for the All-Star Game over the Internet this year, triple the amount cast in ''99, according to Jerry Crasnick
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Reds-Cardinals, followed by Rockies-Giants and an injury update on Red Sox P Pedro Martinez. The firs
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FIFA''s Exec Committee, "ignoring the recommendations" of FIFA President Sepp Blatter to award the 2006 World Cup to South Africa, instead voted today to award the event to Germany, according to Rober
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HEARD ON THE STREET: After warning that earnings in its latest quarter report "would be well below expectations," COMPUTER ASSOCIATES INT''L finished yesterday trading on the NYSE at $29.95, down $21.
Despite "speculation" that the Expos will try to relocate to Northern VA or Washington, DC, Orioles Owner Peter Angelos said yesterday that he "remains very confident [MLB] will not split" the Baltimo
Dodge''s return to the NASCAR Winston Cup circuit next year is examined by USA TODAY''s Skip Wood, who writes under the header, "Dodge''s Chief Goal: Boost Sales." Lou Patane, head of motorsports at D