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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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Penguins Likely To Lose $2-3M

Pens To Lose $$; Eye Rebuilding While Lemieux Group LP President Ken Sawyer "projects a loss" of $2-3M this season, Sawyer yesterday "put a positive spin on almost every issue facing the franchise," a

Tags: Aramark, Franchises, Hockey, Pittsburgh Penguins

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Glazer The Front-Runner With Dodgers-Only Bid Reluctant to part with the profitable FSN West 2, News Corp. is reportedly leaning toward selling the Dodgers to Bucs Owner Malcolm Glazer. Analysts say G

ESPN To Unveil Scripted Series

ESPN’s First Scripted Series To Delve Into Pro Football ESPN is "making its first foray into scripted series" with "Playmakers," a "one-hour drama set in the world of professional football," according

Tags: ESPN, Football, NFL, Media, Walt Disney

Names In The News

Mosley Signs With Bob Arum SHANE MOSLEY signed a deal with Top Rank''s BOB ARUM yesterday for a WBA/WBC super welterweight title rematch against OSCAR DE LA HOYA September 13. Arum said "he will make

Tags: Baseball, Boxing, Hockey, Horse Racing, People and Pop Culture

Franchise Notes

SPARSE CROWDS: Yesterday afternoon''s Mariners-A''s game, originally scheduled as part of the two-game series in Japan, drew 6,295 to Network Associates Coliseum, the A''s "smallest attendance since a

Tags: Baltimore Orioles, Baseball, Basketball, Cleveland Indians, Detroit Tigers, Miami Marlins, Franchises, Minnesota Twins, NBA, Oakland Athletics, Philadelphia Phillies, Phoenix Suns, Seattle Mariners

Wrigley Field Close To Landmark

Wrigley Field Landmarking Unanimously Endorsed The Commission on Chicago Landmarks "unanimously endorsed" the landmarking of Wrigley Field yesterday, "just a few weeks after [MLB] Commissioner Bud Sel

Tags: Baseball, Chicago Cubs, Facilities, MLB

Hicks Holding On To Stars

The longer the process of selling the Stars goes, "the greater the chance that owner Tom Hicks keeps his majority stake in the team," according to Mac Engel of the FT. WORTH STAR-TELEGRAM, who notes H

Tags: Dallas Stars, Franchises, Hockey

Executive Transactions

Dollar General Corp. named former Reebok Brand President & CEO DAVID PERDUE as CEO, effective April 2. He will also serve on the BOD (Dollar General)....Chicago-based NVU Productions named former NBAE

Tags: Bank of America, Basketball, Colleges, Reebok, People and Pop Culture, USTA

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“It puts pressures on mothers to go out and buy yet another jersey. I don''t want to take that on right now.” — Lemieux Group President Ken Sawyer, on the team dropping next season''s p

Spons-o-Meter: AVP

THE DAILY continues "Spons-o-Meter," a comprehensive list of official corporate marketing partners of various leagues, governing bodies and events. Today: The AVP Pro Beach Volleyball Tour, which begi

Tags: Anheuser Busch, AVP, Microsoft, NBC, Nissan, PepsiCo

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