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MLB''s ''98 image campaign will retain the "What A Game" tag, "but will take a stab at topicality," according to Terry Lefton of BRANDWEEK. MLBP President Bob Gamgort describes this year''s approach a
PA-based Hershey Foods Corp. said it''s happy with its $1 Million Kick Challenge and "doesn''t plan to make it more difficult after the second contestant in three years won the grand prize" at Sunday'
In a "surprise plot twist," author Tom Clancy emerged Monday as the "likely buyer" of the Vikings, according to Banks & Parrish of the Minneapolis STAR TRIBUNE. Clancy''s bid "is believed to be for ju
NFL TV NOTES: NBC generated $75M for its commercial time that ran during its Super Bowl broadcast. Agency execs also "estimate that NBC grossed another" $20-25M from 67 pre- and post-game ads (BROADCA
McDonald''s is renewing its long-standing global pact with the NBA, according to Louise Kramer of AD AGE. Details of the NBA agreement "are still being finalized, but are expected to cover a number of
Coca-Cola''s sponsorship deal with the NFL expired on Sunday casting the relationship "into limbo," according to Rob Chambers of the ATLANTA CONSTITUTION. NFL Dir Corporate Communications Chris Widmai
The marketability of Bulls players Steve Kerr, Jud Buechler and Randy Brown, who are all represented by IL- based Bartelstein & Assoc., is examined by Fred Mitchell of the CHICAGO TRIBUNE, who writes
The city of Cincinnati will gain "at least" $20M and perhaps as much as $100M from Hamilton County for projects around the Bengals new stadium, according to Barry Horstman of the CINCINNATI POST. In a
The trial phase of Casey Martin''s suit against the PGA Tour "began in dramatic fashion" in Eugene, OR, yesterday, according to Thomas Heath of the WASHINGTON POST. A "graphic video" showing Martin''s
Lamar Hunt filed a lawsuit Friday in New York that asks the State Supreme Court to keep the NHL from awarding its Columbus, OH, expansion team to a group led by Worthington Industries founder John McC