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04 / 18 / 14

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02/03/98
MLB KEEPS "WHAT A GAME" TAG, BUT LEAVES ROOM FOR FLEXIBILITY

MLB''s ''98 image campaign will retain the "What A Game" tag, "but will take a stab at topicality," according to Terry Lefton of BRANDWEEK. MLBP President Bob Gamgort describes this year''s approach a

Tags: MasterCard, MLB, PepsiCo

02/03/98
HERSHEY'S NOT ABOUT TO KISS AWAY NFL FIELD GOAL PROMOTION

PA-based Hershey Foods Corp. said it''s happy with its $1 Million Kick Challenge and "doesn''t plan to make it more difficult after the second contestant in three years won the grand prize" at Sunday'

02/03/98
THE HUNT FOR VIKINGS OWNER MAY BE OVER WITH TOM CLANCY'S BID

In a "surprise plot twist," author Tom Clancy emerged Monday as the "likely buyer" of the Vikings, according to Banks & Parrish of the Minneapolis STAR TRIBUNE. Clancy''s bid "is believed to be for ju

Tags: Baltimore Orioles, Comcast-Spectacor, Denver Nuggets, Franchises, Minnesota Twins, Minnesota Vikings, NFL, Philadelphia 76ers, Philadelphia Flyers, San Antonio Spurs

02/03/98
MEDIA NOTES

NFL TV NOTES: NBC generated $75M for its commercial time that ran during its Super Bowl broadcast. Agency execs also "estimate that NBC grossed another" $20-25M from 67 pre- and post-game ads (BROADCA

Tags: CBS, Colorado Rockies, ESPN, NBC, News Corp./Fox, NFL, Media, SportsLine.com, Viacom, Walt Disney, WNBA

02/03/98
MCDONALD'S RE-UPS SUPER SIZE NBA AND WNBA PACT GLOBAL DEAL

McDonald''s is renewing its long-standing global pact with the NBA, according to Louise Kramer of AD AGE. Details of the NBA agreement "are still being finalized, but are expected to cover a number of

Tags: McDonalds, NBA, NFL, WNBA

02/03/98
WITH MAJORITY OF POURING RIGHTS, COCA-COLA DEBATES NFL DEAL

Coca-Cola''s sponsorship deal with the NFL expired on Sunday casting the relationship "into limbo," according to Rob Chambers of the ATLANTA CONSTITUTION. NFL Dir Corporate Communications Chris Widmai

Tags: Coca-Cola, NFL, PepsiCo

02/03/98
MARKETPLACE ROUND-UP

The marketability of Bulls players Steve Kerr, Jud Buechler and Randy Brown, who are all represented by IL- based Bartelstein & Assoc., is examined by Fred Mitchell of the CHICAGO TRIBUNE, who writes

Tags: Chicago Bulls, Interpublic Group of Cos., NPSL, Octagon

02/03/98
HOW IT BREAKS DOWN: SORTING THE STADIUM SCENARIOS IN CINCY

The city of Cincinnati will gain "at least" $20M and perhaps as much as $100M from Hamilton County for projects around the Bengals new stadium, according to Barry Horstman of the CINCINNATI POST. In a

Tags: Cincinnati Bengals, Facilities

02/03/98
COURTROOM DRAMA RUNS HIGH IN FIRST DAY OF MARTIN V. PGA TOUR

The trial phase of Casey Martin''s suit against the PGA Tour "began in dramatic fashion" in Eugene, OR, yesterday, according to Thomas Heath of the WASHINGTON POST. A "graphic video" showing Martin''s

Tags: ESPN, Leagues and Governing Bodies, PGA Tour, Walt Disney

02/03/98
FRANCHISE NOTES

Lamar Hunt filed a lawsuit Friday in New York that asks the State Supreme Court to keep the NHL from awarding its Columbus, OH, expansion team to a group led by Worthington Industries founder John McC

Tags: Franchises, NHL, Phoenix Mercury

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