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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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07/06/00
MEDIA NOTES

TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Reds-Cardinals, followed by Rockies-Giants and an injury update on Red Sox P Pedro Martinez. The firs

Tags: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cincinnati Reds, Cleveland Indians, Colorado Rockies, ESPN, Miami Marlins, MLB, MLS, New York Mets, New York Yankees, News Corp./Fox, Philadelphia Eagles, Sports Illustrated, Media, Time Warner, UPN, Walt Disney, YankeeNets

07/06/00
CHOOSE OR LOSE? WILL BARNETT HAVE TO PART WAYS WITH GRETZKY?

IMG Hockey President MIKE BARNETT "may be forced to end one of the most successful relationships in sports history" because of his client''s, WAYNE GRETZKY''s, ownership stake in the Coyotes, accordin

Tags: IMG, NHL, Arizona Coyotes, People and Pop Culture

07/06/00
POINT, CLICK, VOTE: MLB ALL-STAR BALLOTS TRIPLE '99 AMOUNT

MLB Exec VP/Business Tim Brosnan said that MLB received a record 2.4 million player votes for the All-Star Game over the Internet this year, triple the amount cast in ''99, according to Jerry Crasnick

Tags: Boston Red Sox, MLB, Media

07/06/00
ESPN, RAYCOM/JP PILOT EXTEND ACC DEAL ANOTHER TEN YEARS

ESPN and Raycom/Jefferson Pilot have entered into a new ten-year ACC basketball agreement which begins with the 2001-02 season and incorporates ESPN, ESPN2, ESPN.com, ESPN Classic, the ACC/Big Ten Cha

Tags: ABC, CBS, ESPN, Media, Viacom, Walt Disney

07/06/00
MENINO TO RED SOX: IT JUST DOESN'T GET ANY BETTER THAN THIS

Sources close to negotiations between the city of Boston and the Red Sox said that Mayor Thomas Menino "has offered" the team Sox $110M in city funds to help pay for acquiring and cleaning up the prop

Tags: Boston Red Sox, Facilities

07/06/00
FRANCHISE NOTES

NFL: In Cincinnati, Neil Schmidt writes that although the Bengals have agreed on financial terms of a deal with third-round draft pick Ron Dugans, the team''s loyalty clause "remains a sticking point.

Tags: Baltimore Ravens, Cincinnati Bengals, Dallas Mavericks, Franchises, MLS, NBA, NFL, Southwest Sports Group

07/06/00
SISTERS NOT JUST DOING IT FOR THEMSELVES, BUT ALSO NBC

NBC''s first four days of Wimbledon coverage, from July 1-4, averaged a 3.0/9 overnight Nielsen rating, up 25% from last year''s 2.4/7. NBC''s coverage on Tuesday the 4th, which featured the women''s

Tags: ABC, NBC, Nielsen, Media, TBS/TNT, USTA, Walt Disney

07/06/00
DODGE SAYS NASCAR'S MARKETING PAYOFF HELPS FUEL SALES

Dodge''s return to the NASCAR Winston Cup circuit next year is examined by USA TODAY''s Skip Wood, who writes under the header, "Dodge''s Chief Goal: Boost Sales." Lou Patane, head of motorsports at D

Tags: DaimlerChrysler, General Motors, NASCAR, R J Reynolds

07/06/00
ANGELOS STILL CONFIDENT HE HAS RIGHTS TO BALTIMORE/DC AREA

Despite "speculation" that the Expos will try to relocate to Northern VA or Washington, DC, Orioles Owner Peter Angelos said yesterday that he "remains very confident [MLB] will not split" the Baltimo

Tags: Anheuser Busch, Baltimore Orioles, Franchises, MLB

07/06/00
FACILITY NOTES

In Charlotte, Jen Pilla reports that three "influential citizen groups" in Charlotte -- the Citizens for Effective Government, the Chamber of Citizens and the League of Women Voters -- joined yesterda

Tags: Clear Channel/SFX Sports, Facilities, New Orleans Pelicans, News Corp./Fox, Palace Sports & Entertainment, Tampa Bay Lightning

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