Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Despite "speculation" that the Expos will try to relocate to Northern VA or Washington, DC, Orioles Owner Peter Angelos said yesterday that he "remains very confident [MLB] will not split" the Baltimo
ESPN and Raycom/Jefferson Pilot have entered into a new ten-year ACC basketball agreement which begins with the 2001-02 season and incorporates ESPN, ESPN2, ESPN.com, ESPN Classic, the ACC/Big Ten Cha
MARKETING AROUND TIGER: In Chicago, Ed Sherman reports that the PGA Tour''s Advil Western Open "actually marketed the tournament as Tiger Woods against the other 155 players. And that''s what the tour
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Reds-Cardinals, followed by Rockies-Giants and an injury update on Red Sox P Pedro Martinez. The firs
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NFL: In Cincinnati, Neil Schmidt writes that although the Bengals have agreed on financial terms of a deal with third-round draft pick Ron Dugans, the team''s loyalty clause "remains a sticking point.
Blue Jays P David Wells said this week''s SI Cover Story, titled "The David Wells Diet: Chips, Beer and American League Batters," is a "joke," according to Tom Withers of the AP. Wells: "It''s an hono
From June 20-23, Bolt Bus conducted a survey of 1,003 U.S. teenagers and asked how many hours a week they spend watching sports on TV, following sports on the Internet and reading about sports in news
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PepsiCo is "seizing on [the] pastimes" of baseball and soccer in a program launched last year, called "Takin'' It to the Fields," which offers coaches of teams composed of children ages 6-13 ice chest
While "there''s no new title sponsor" yet in place for the LPGA Tour''s fourth major, the du Maurier Classic, tournament organizer Jean-Paul Blais is "confident" the event will return to Canada in 200
The CFL yesterday unveiled its new marketing plan, and the league "has come back with a redesigned version of the wildly successful Radically Canadian theme," according to Con Griwkowsky of the EDMONT