Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with Reds-Cardinals, followed by Rockies-Giants and an injury update on Red Sox P Pedro Martinez. The firs
Tags: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cincinnati Reds, Cleveland Indians, Colorado Rockies, ESPN, Miami Marlins, MLB, MLS, New York Mets, New York Yankees, News Corp./Fox, Philadelphia Eagles, Sports Illustrated, Media, Time Warner, UPN, Walt Disney, YankeeNets
IMG Hockey President MIKE BARNETT "may be forced to end one of the most successful relationships in sports history" because of his client''s, WAYNE GRETZKY''s, ownership stake in the Coyotes, accordin
MLB Exec VP/Business Tim Brosnan said that MLB received a record 2.4 million player votes for the All-Star Game over the Internet this year, triple the amount cast in ''99, according to Jerry Crasnick
ESPN and Raycom/Jefferson Pilot have entered into a new ten-year ACC basketball agreement which begins with the 2001-02 season and incorporates ESPN, ESPN2, ESPN.com, ESPN Classic, the ACC/Big Ten Cha
Sources close to negotiations between the city of Boston and the Red Sox said that Mayor Thomas Menino "has offered" the team Sox $110M in city funds to help pay for acquiring and cleaning up the prop
NFL: In Cincinnati, Neil Schmidt writes that although the Bengals have agreed on financial terms of a deal with third-round draft pick Ron Dugans, the team''s loyalty clause "remains a sticking point.
NBC''s first four days of Wimbledon coverage, from July 1-4, averaged a 3.0/9 overnight Nielsen rating, up 25% from last year''s 2.4/7. NBC''s coverage on Tuesday the 4th, which featured the women''s
Dodge''s return to the NASCAR Winston Cup circuit next year is examined by USA TODAY''s Skip Wood, who writes under the header, "Dodge''s Chief Goal: Boost Sales." Lou Patane, head of motorsports at D
Despite "speculation" that the Expos will try to relocate to Northern VA or Washington, DC, Orioles Owner Peter Angelos said yesterday that he "remains very confident [MLB] will not split" the Baltimo
In Charlotte, Jen Pilla reports that three "influential citizen groups" in Charlotte -- the Citizens for Effective Government, the Chamber of Citizens and the League of Women Voters -- joined yesterda