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The Daily's Hot Reads For Wednesday: Dino Might

04 / 16 / 14

SPORTSNET's Dave Zarum writes, "With the Raptors' ticket to the playoffs booked a long time ago, fans of Canada's basketball team are back in droves , supporting their squad in a way we haven't seen since, well, the last time Toronto was playoff-bound – six years ago" ( SPORTSNET.ca ). Also, ...

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01/29/98
GAYLORD ENTERTAINMENT STEPS UP ITS SUPPORT OF THE PREDATORS

Nashville-based Gaylord Entertainment committed to the purchase of 500 NHL Predators season tickets, the largest show of corporate support for the team to date. The Predators must sell 12,000 season t

Tags: Franchises, Nashville Predators, NHL

01/29/98
SPORTS SPONSOMETER: EXPOSURE FOR COLLEGE BOWL TITLE SPONSORS

Sponsorship Research International (SRi) analyzed four college bowl games airing between 12/30/97 and 1/2/98 to measure the amount of exposure received by the title sponsor. The sponsor exposure colum

Tags: ABC, CBS, ESPN, FedEx, The Back of the Book, Viacom, Walt Disney

01/29/98
LPGA SECURES MUCH-NEEDED TITLE SPONSOR FOR FL TITLE EVENT

The LPGA signed a three-year deal with Mercury for title sponsorship of the Mercury Titleholders Championship, April 30-May 3 in Daytona Beach, FL. CBS will televise the competition live on May 2-3 (L

Tags: CBS, LPGA, PGA Tour, Sprint, Viacom

01/29/98
MCDONALD'S DRIVES THROUGH NFL DEAL; DOMINO'S CALLING CBS

McDonald''s will "let its relationship with the NFL lapse" following the Pro Bowl and end its affiliation as an official league sponsor, according to the WALL STREET JOURNAL. McDonald''s Dir of World-

Tags: CBS, McDonalds, NBA, NFL, Viacom

01/29/98
49ERS FEUD: FIRST YOU GET THE MONEY, THEN YOU GET THE POWER

The "back and forth maneuvering" in the 49ers ownership dispute "is mostly about money," according to Matier & Ross of the S.F. CHRONICLE, who report, "Particularly at issue is the soaring cost of the

Tags: Franchises, San Francisco 49ers

01/29/98
NAMES IN THE NEWS

PATRICK EWING will participate in the ''98 NBA TeamUp Celebration as part of the NBA All-Star Weekend. KOBE BRYANT, TIM DUNCAN, and WNBA players SHERYL SWOOPES and NIKKI McCRAY will also join in the f

Tags: Columbus Crew, NBA, People and Pop Culture, WNBA

01/29/98
MARKETPLACE ROUND-UP

The L.A. TIMES'' Business section runs a special on last weekend''s Super Bowl ads today, which includes interviews with creative directors, marketing experts, and the general public on their opinions

Tags: IMG, Nike

01/29/98
INTERSPORT GOES IN-HOUSE WITH ARENA FOOTBALL LEAGUE

IL-based Intersport has been named the official sponsorship sales and TV production arm of the Arena Football League and will work to secure national sponsorship and advertising opportunities as well

Tags: ABC, AFL, ESPN, Walt Disney

01/29/98
MEDIA NOTES

PERSONALITIES: Greg Gumbel will return to CBS Sports on March 1, in time for its coverage of the NCAA Men''s Basketball Tournament. Gumbel said that the "chance to call football lured him back to CBS,

Tags: Baltimore Orioles, CBS, CFL, Cleveland Indians, Comcast-Spectacor, NBA, NBC, NCAA, New York Yankees, News Corp./Fox, Media, Viacom, YankeeNets

01/29/98
MARTIN GETS SOME HEAVY HITTERS IN HIS CORNER VS PGA TOUR

U.S. Sen Tom Harkin (D-IA) and Bob Dole joined Casey Martin on Capitol Hill yesterday, and the legislators, who were both sponsors of the ''90 Americans With Disabilities Act (ADA), said that they "su

Tags: Leagues and Governing Bodies, Nike, PGA Tour

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