Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" CampaignPublished in SportsBusiness Daily on
Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...
Infinity Broadcast Corp. is moving its all-sports format from WSCR to WMAQ-AM, the Bears'' flagship, effective August 1, according to Jim Kirk of the CHICAGO TRIBUNE. As a result, the Bears are changi
Philadelphia-based Comcast has completed a deal to purchase Home Team Sports (HTS) and Midwest Sports Channel (MSC) from Viacom for a sale price estimated by industry sources to be about $300M, accord
Hambric Sports Management, the "start-up agency" founded by Cornerstone Sports Founder ROCKY HAMBRIC, "beat out" Gaylord Sports (formerly Cornerstone), as well as "other established agencies," to sign
The NBA named ANDREW MESSICK to the newly created position of Senior VP/Int''l. Messick joins the league from the Sara Lee Corp., where he was President of Nutrimetics N.A., a Calgary-based cosmetics
XFL IN SAN JOSE: XFL Chair Vince McMahon, on announcing San Jose as one of the league''s charter franchises: "This can''t miss, this can''t fail." Noting the difference between his league and the NFL,
TV MONITOR: Last night''s 10:00pm ET 60-minute edition of FSN''s "National Sports Report" led with a report that Spurs F Tim Duncan will remain in San Antonio, followed by 76ers coach Larry Brown and
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Host Communications/Streetball Partners is accepting applications for the position of General Manager of MAAC (Metro Atlantic Athletic Conference) Properties, a Division I NCAA Athletic Conference. Re
MLB''s 71st All-Star Game "is looking more and more like the ''ER'' game," according to FSN''s Steve Lyons on the "National Sports Report." Lyons: "Joe Torre''s and Bobby Cox''s rosters are so scrambl
TX-based e-commerce company seeks top-level strategic marketing person. Develop marketing plans/strategies based on target market, competitive positioning and industry trends. Recommend marketing mix,
The "blooming relationship" between Rochester-based Wegmans Food Markets and the Bills, which includes a five- year deal naming the Bills'' new training camp the "Wegmans Buffalo Bills Training Camp,"