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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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COMCAST SET TO PURCHASE HTS AND MSC FOR REPORTED $300M

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Tags: Baltimore Orioles, Comcast-Spectacor, News Corp./Fox, Media, Viacom, Washington Capitals

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Tags: Time Warner

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ADIDAS SHOWS OFF OLYMPIC MEDAL UNIS IN PRESENTATION IN N.Y.

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Tags: Nike, Olympics, Reebok, SLOC, Washington Nationals

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SPORTS ON THE WEB: INT'L SITES TANGLE FOR EYEBALLS

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Tags: ESPN, Media, Walt Disney

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Tags: Minnesota Wild, NBA, Sara Lee, People and Pop Culture

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