Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

02/20/04
Closing Bell, February 20, 2004

The Daily Insider Afternoon News & Headlines Friday, Febuary 20, 2004 4:00pm ET Print The Closing Bell ...

Tags: Closing Bell

02/20/04
ESPN Sports Poll: $$$ Holdings

The ESPN Sports Poll, a service of TNS Intersearch, asked respondents age 18+ if they had any of the following financial items: CD's, mutual funds, stocks, IRA's and/or a 401(k). Provided are those re

Tags: ESPN Sports Poll

02/20/04
Mets Honoring Tradition In FL

The Mets on Thursday inked a ten-year naming-rights deal with Port St. Lucie-based developer Core Communities for the team's spring training ballpark in Port St. Lucie, FL, according to Eve Modzelewsk

Tags: Baseball, Connecticut Sun, Facilities, New York Mets, New York Yankees

02/20/04
Morning Buzz, Febuary 20, 2004

The Daily Insider Morning News & Headlines Friday, Febuary 20, 2004 9:00am ET Print The Morning Buzz ...

Tags: Morning Buzz

02/20/04
Lexus Inks Peter Jacobsen

SPONSORSHIPS: Lexus and PGA Tour player Peter Jacobsen yesterday announced that they have signed a five-year partnership agreement, under which Jacobsen will wear the Lexus name and logo during tourna

Tags: Golf, Home Depot, PGA Tour

02/20/04
NBA Cuts Ties With Licensee

The NBA on Wednesday "found and removed 12 Myanmar-made" sweatshirts from the NBA Store in N.Y., according to Lukas Alpert of the AP. The $55 "I Love this Game" sweatshirts were discovered by National

Tags: Basketball, NBA, Nike, Reebok

02/20/04
MLSE Taking Over NBA Canada?

MLSE is "poised to take control of NBA Canada," the NBA's Canadian marketing arm, according to Robert MacLeod of the Toronto GLOBE & MAIL, who notes negotiations between the NBA, NBA Canada and MLSE h

Tags: Basketball, Franchises, Maple Leaf Sports and Entertainment, Memphis Grizzlies, NBA, Toronto Raptors

02/20/04
MLB Franchise News & Notes

MLB.com's Barry Bloom reports MLB VP/Labor Relations Rob Manfred, Expos P Dan Smith and C and player rep Brian Schneider visited Monterrey, Mexico, Wednesday to "tour the city as a possible relocation

Tags: Baseball, Coca-Cola, Miami Marlins, Franchises, Houston Astros, IndyCar, MLB, NASCAR, New York Yankees, Philadelphia Phillies

02/19/04
Media Notes

The Jets yesterday announced the formation of a five-year radio broadcast partnership with ESPN Radio 1050 and WABC-AM. As part of the agreement, the Jets will produce and sell game advertising throug

Tags: Colleges, CBSSN, ESPN, Football, MLB, New York Jets, New York Yankees, Media, Tampa Bay Rays, Walt Disney

02/19/04
Red Sox Ponder Yawkey Eatery

The Red Sox are "contemplating a Sox-themed restaurant in the basement of [Fenway Park's] Yawkey Way office building," according to Scott Van Voorhis of the BOSTON HERALD, who notes team execs are "re

Tags: Baseball, Boston Red Sox, Facilities, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug