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A-B Departs As Team USA Sponsor, Dealing Another Blow To USOC

Published in SportsBusiness Daily on 01 / 18 / 17

A-B InBev has ended its sponsorship of the U.S. Olympic Team, becoming the latest in a string of high-profile partners to not renew with the USOC heading into a complicated Olympics cycle. The brewer’s Budweiser brand has been the first and only official beer of Team USA since '84. The '16 Rio...

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