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The Daily's Hot Reads For Friday: Help Me, Ronda

Published in SportsBusiness Daily on 07 / 25 / 14

The NEW YORKER's Kelefa Sanneh writes of UFC fighter Ronda Rousey : "In MMA, more than in most sports, athletes must be promoters, too. Rousey is smart enough to know that one of her promotional assets is the way she looks . … Of course, this asset can be a liability, too" ( NEW YORKER ). A...

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Tags: Nike, Reebok, Washington Nationals

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Tags: Nike, Wieden Kennedy

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