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"NBA 2K17" Promoted On New Hot Tamales, Mike & Ike Packaging

Published in SportsBusiness Daily on 02 / 21 / 17

Candy company Just Born Quality Confections is rolling out limited-edition packaging for its Mike and Ike and Hot Tamales products that promotes the "NBA 2K17" video game. The packages will contain locker codes that can be redeemed for rewards with...

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Wednesday, August 13, 2003 With the ’04 Olympics beginning in Athens one year from today, the SAN JOSE MERCURY NEWS’ Elliot Almond offers an email interview with ATHOC President Gianna Angelopoulos-Daskalaki , and asks the question, “As far as I can tell ATHOC has only two projects full ...

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Jordan Brand Inks Eddie George

Nike's Jordan Brand has signed Titans RB Eddie George to Team Jordan. George will be featured in advertising, marketing, PR and community outreach initiatives for the brand. George will accompany othe

Tags: ESPN, Football, Nike, Oakland Raiders, Tampa Bay Buccaneers, Tennessee Titans, Walt Disney

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Olympic-Sized Challenge (#28) One-year countdown to Athens begins with increased security effort tagged at $1B-plus. On Top Of Their Games McDonald's announces '04 TOP sponsor activation plans. (#29)

Tiger Picky About His Driving

Tiger Woods said yesterday that "reverting to his tried and trusted Titleist driver for [the Buick Classic] had instantly improved his game in all areas," according to David Davies of the London GUARD

Tags: Callaway Golf, Acushnet, General Motors, Golf, Nike, PGA Tour

Little E Wants DEI Ownership

While Dale Earnhardt Jr. has yet to sign a deal with Dale Earnhardt Inc. to remain with the team through '07, his sister and business manager Kelley Earnhardt said there is "a verbal agreement and 95[

Tags: Anheuser Busch, Motorsports, Pennzoil

Mayor Balks At Bolts' Arbitration

The Chargers offered yesterday "to have an arbitrator decide whether they've met the criteria to trigger a clause that allows them to renegotiate their lease with the city or possibly leave town," acc

Tags: Facilities, Football, San Diego Chargers

Independence Losing MainStay

The Independence Bowl announced yesterday that title sponsor MainStay has decided to decline the option on the fourth year of their agreement, meaning this year's game, scheduled for December 31, will

Tags: Colleges, ESPN, Football, Walt Disney

Caddie-For-A-Day Contest

Go now to www.sportsbusinessjournal.com to register to win one of four chances to walk with players on the Champions Tour as Caddie-for-a-Day or as an Honorary Observer. You could be teamed up with Ha

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more. THIS WEEK'S HEADLINES ...

More Problems For Lincoln Field?

While Lincoln Financial Field (LFF) has 68,000 seats and "boasts 22,000 parking spots, it provides just 28 official spots for disabled people," which have already been reserved for the season, accordi

Tags: Facilities, Football, Philadelphia Eagles

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