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"NBA 2K17" Promoted On New Hot Tamales, Mike & Ike Packaging

Published in SportsBusiness Daily on 02 / 21 / 17

Candy company Just Born Quality Confections is rolling out limited-edition packaging for its Mike and Ike and Hot Tamales products that promotes the "NBA 2K17" video game. The packages will contain locker codes that can be redeemed for rewards with...

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