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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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Names & Faces

WNBA Storm G Sue Bird has signed a two-year deal with Silk Soymilk, according to Jayda Evans of the SEATTLE TIMES. The company will “print blurbs about Bird and the Storm on the sides of its cartons a

Tags: American Express, ATT, Basketball, Golf, IMG, Nike, Olympics, Seattle Storm, Visa

Franchise Notes

In Boston, Gordon Edes reported that former Braves/Hawks/Thrashers President Stan Kasten was at the MLB All-Star Game last week “drumming up support for an investment group interested in placing a maj

Tags: Baseball, Basketball, Denver Nuggets, Franchises, Kroenke Sports Enterprises, MLB, Brooklyn Nets, Phoenix Suns

Robinson Seeking Spurs Stake

Former Spurs C David Robinson is negotiating to acquire a 1.88% stake in the Spurs, according to sources of Johnny Ludden of the SAN ANTONIO EXPRESS-NEWS. The shares belong to Predators President & CO

Tags: Basketball, Franchises, Nashville Predators, NBA, Phoenix Suns, San Antonio Spurs

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Monday, July 19, 2004 Cycling’s dirty reputation hard to shake . New arena in Newark could revitalize the New Jersey Devils. The WASHINGTON POST’s La Canfora & ...

Tags: Hot Reads

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A Date With Todd Hamilton (#5) ABC earns 4.6/13 overnight for Open Championship’s final round, down 2% from last year. Horse & Boogie NTRA Commissioner Tim Smith may resign to lead NYRA. (#9) Max Fact

League Notes

In Newark, Colin Stephenson called the signing of 17-year-old Danny Szetela “a victory for MLS, which already scored a huge coup when it landed [Freddy] Adu last fall.” Szetela has talked with Manches

Tags: Baseball, Leagues and Governing Bodies, Manchester United, MLB, MLS, Olympics, Soccer, USA Track and Field

IRL and Champ Roads Diverge

IRL and Champ Car World Series officials issued a joint statement Friday confirming “separate paths for the future,” according to the INDIANAPOLIS STAR’s Curt Cavin. After meeting last weekend, offici

Tags: IndyCar, Leagues and Governing Bodies, Motorsports

Coca-Cola Renews Armstrong

Coca-Cola has renewed its partnership with Lance Armstrong, as he attempts to win his record sixth Tour de France. Armstrong is currently featured in a TV ad and promos for Coca-Cola’s Dasani bottled

Tags: Coca-Cola

NTRA's Smith Taking NYRA Post?

The NTRA and NYRA have jointly announced that NTRA Commissioner Tim Smith has discussed recently with New York racing leaders the possibility of becoming NYRA President & CEO. Smith: “Any decision wil

Tags: Horse Racing, Leagues and Governing Bodies

Marks & Spencer To Drop Becks

London-based Marks & Spencer intends to drop its sponsorship of Real Madrid MF David Beckham “as part of the clearout by” new CEO Stuart Rose, according to Jason Nisse of the London INDEPENDENT. Rose

Tags: Soccer

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