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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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LEAGUE NOTES

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MARKETPLACE ROUND-UP

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NFL TEAM NOTES: NEW DETAILS EMERGE ON 49ERS SALE PROVISION

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07/20/00
PHOENIX RISING IN GOODWILL GAMES COMPETITION: CITY EYES 2005

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HELP PIONEER "DIGITAL SPORTS INFORMATION"

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MEDIA NOTES

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