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Roger Federer Touts New Mercedes-Benz SL In "Timeless" Campaign

Published in SportsBusiness Daily on 08 / 23 / 16

Roger Federer will star in a new series of vignettes during the U.S. Open in conjunction with the release of the '17 Mercedes-Benz SL. The "Timeless" campaign is narrated by Tennis Channel's Bill Macatee , and celebrates icons of the tennis world across different decades, pairing them with a...

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10/16/02
Media People & Personalities

Turner Sports President Mike Pearl said that Peter Vecsey "won''t return" to TNT''s NBA coverage. Pearl added that the announcing team of Dick Stockton and Hubie Brown "will team for four to six regul

Tags: ABC, Basketball, Detroit Lions, Football, NBA, New Orleans Saints, Media, Turner Sports, Walt Disney

10/16/02
Manning In New Reebok Ad

By Terry Lefton, Editor-at-Large, The Sports Business Daily Manning Honors Dad In New Reebok Ad Reebok is pushing its new alternate color NFL jerseys with a TV ad from Arnell Group filmed yesterday in

Tags: Buffalo Bills, Coca-Cola, Dallas Cowboys, Football, Houston Texans, Indianapolis Colts, Miami Dolphins, Pittsburgh Steelers, Reebok, San Diego Chargers, Seattle Seahawks, Washington Redskins

10/16/02
Sharks Replace Fan Fest

The SAN JOSE MERCURY NEWS'' Victor Chi reported that the Sharks have decided to cancel their annual "Sharks Fest" event this year. Sharks Exec VP/Business Operations Malcolm Bordelon: "In our opinion,

Tags: Hockey, San Jose Sharks

10/16/02
Boom Boom HuckJam Tour

Skateboarder Tony Hawk has the "most novel arena tour of the season, the curiously named" Boom Boom HuckJam — a "glitzy rock ''n'' roll circus on wheels, with action sports and music stars ... un

Tags: Events and Attractions, Walt Disney

10/16/02
No Headline

Wednesday, October 16, 2002 The L.A. TIMES'' Geoff Boucher writes that skateboarder Tony Hawk''s Boom Boom HuckJam is "the most novel arena tour of the season…a glitzy rock ''n'' roll circus on

Tags: Hot Reads

10/16/02
MLB Team News & Notes

Marlins Managing General Partner Jeffrey Loria has "approved a payroll increase that will allow the team to keep most of its core players next season," according to Barry Jackson of the MIAMI HERALD.

Tags: Arizona Diamondbacks, Baseball, Chicago White Sox, Miami Marlins, Franchises, MLB, Seattle Mariners

10/15/02
Penske South To Join Dodge

Penske Racing South announced Sunday that its Winston Cup operation will switch from Ford to Dodge next year as part of a three-year deal that puts Penske South''s Ryan Newman in the No. 12 Alltel Dod

Tags: Anheuser Busch, Coca-Cola, Football, Motorsports, NASCAR, NHRA, Wal Mart

10/15/02
No Headline

Tuesday, October 15 The SAN ANTONIO EXPRESS-NEWS presents a special "Look at the SBC Center," which officially opens on Friday, October 18. Among the articles: A look back at the long road to the new

Tags: Hot Reads

10/15/02
Morning Buzz, October 15, 2002

The Daily Insider Morning News & Headlines Tuesday, October 15, 2002 9:00am ET Print The Morning Buzz Past Issues Oct 11, 2002 Oct 10, 2002 Oct 9, 2002 Oct 8, 2002 Oct 7, 2002 • Fox Hopes Nation

Tags: Morning Buzz

10/15/02
Final MLB TV Ratings For '02 Season On Fox, FSN And ESPN

The following lists Nielsen ratings for MLB''s national broadcast partners for the ''02 regular season compared to the ''01 regular season. Fox had 18 weeks of MLB coverage in ''02 and ''01. ESPN has

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