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Marketing Execs Focusing On Data To Drive Affinity, Make Big Events Better

Published in SportsBusiness Daily on 05 / 28 / 15

Marketing execs representing brands ranging from Target to NASCAR talked about making big events memorable as part of a panel discussion that ended Day 1 of the ’15 Intersport Brand Engagement Summit. The session, titled, “Driving Brand Affinity: Making Your Big Event a Personal Experien...

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