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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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12/17/98
ESPN'S "OUTSIDE THE LINES" EXAMINES THE GAY ATHLETE

On ESPN''s "Outside the Lines: The World of the Gay Athlete," Greg Garber examined the impact on an athlete''s marketability if they go public with their homosexuality. Garber said that according to a

Tags: ESPN, Sports in Society, Walt Disney, WNBA

12/17/98
MARLINS' SMILEY STEPS DOWN; DILLER INKS TEAM TO NEW TV DEAL

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12/17/98
SUPER SALES: FOX ALMOST SOLD OUT OF SUPER BOWL AD INVENTORY

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Tags: NBC, News Corp./Fox

12/17/98
FOX SPORTS GETTING SUNBURNT? EYES SWITCH TO SPORTSCHANNEL FL

Fox Sports Net, which provides programming to the Sunshine Network, "is considering switching to rival SportsChannel when its contract with Sunshine expires at the end of the year," according to Barry

Tags: News Corp./Fox, Media

12/17/98
SE GOOD-BYE TO SAMSUNG: PAK SEEKING NEW MANAGEMENT DEAL

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Tags: IMG

12/17/98
PATRIOTS MOVE COULD BE APPROVED BY OWNERS IN JANUARY

The Patriots move to Hartford could be approved by NFL owners "by the end of January," should it be added to the agenda of the owners meeting scheduled for January 28 in Miami, according to Daley & Ga

Tags: Franchises, New England Patriots, NFL

12/17/98
CLEVELAND LEANS ON LERNER FOR $$; BROWN BACKERS GET COURT OK

Several Cleveland City Council members yesterday "prodded" Browns Owner Al Lerner to commit to paying for overruns on the new stadium if the price exceeds $293M, according to Alison Grant of the Cleve

Tags: Cleveland Browns, Franchises, MBNA America Bank

12/17/98
FRANCHISE NOTES

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Tags: Franchises, New York Islanders, NFL, Pittsburgh Steelers, San Francisco 49ers, San Jose Sharks

12/17/98
NO NEW TAXES: WILD ARENA LEASE TO PROTECT MN TAXPAYERS

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12/17/98
INDIANAPOLIS PHOTO SPEEDWAY: LARGE SCREENS TO BE INSTALLED

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