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German Club Bayern Munich Signs Goodyear To Its First Global Deal With U.S. Company

Published in SportsBusiness Daily on 11 / 25 / 15

Bundesliga club Bayern Munich on Wednesday announced a multiyear partnership with Goodyear, giving the team its first global partnership with a major U.S. company. The agreement, which will take effect on Jan. 1, will provide Goodyear with perimeter advertising at the club's Bundesliga home games an...

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Tags: Marketing and Sponsorship, Goodyear

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Jones Eyes Frisco For AFL

Cowboys Owner Jerry Jones said yesterday that he has a "tentative deal" to buy land in Frisco, TX, "that could be used" by the AFL team he owns, according to Richard Alm of the DALLAS MORNING NEWS. Jo

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Tacoma Rainiers Promotion

The Tacoma NEWS-TRIBUNE’s Jason Hagey reported that the Rainiers drew "4,949 fans and 207 dogs" to their third annual "Dog Days of Summer" promotion on Sunday, July 29th. Prizes given out includ

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Gator Bowl News & Notes

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Executive Transactions

HAD ENOUGH: Simpson Performance Products CEO BILL SIMPSON has resigned. In Orlando, Ed Hinton writes that as head of the auto racing safety equipment manufacturing company that manufactured the safety

Tags: AHL, Colleges, ESPN, Football, Golf, Hockey, Major League Lacrosse, Motorsports, NASCAR, Philadelphia Eagles, People and Pop Culture, Walt Disney, Wilson Sporting Goods

Names In The News

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Tags: Baseball, Basketball, Boxing, Cablevision, Horse Racing, Maple Leaf Sports and Entertainment, Motorsports, NBA, NBC, New York Liberty, Nike, Olympics, Sports Events, People and Pop Culture, Tennis, Time Warner, Toronto Raptors, USOC, Wieden Kennedy

Univ. of Louisville Courtside Tix

The Louisville COURIER-JOURNAL’s Eric Crawford reported that the Univ. of Louisville (UL) "has quietly made 32 courtside seats available at Freedom Hall in seating previously reserved for the me

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Thunder Wait For Construction

The Trenton TIMES’ Harvey Yavener reported that the Thunder join thousands of commuters in "counting the days until the Interstate 195/Route 29 project paralleling the Delaware River is complete

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Battle At Bighorn To Help LPGA?

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Octagon-Forte-Hightower Update

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Names & Faces

U.S. Gold Medal-winning sprinter Marion Jones is "only the latest Olympic hero to discover that track and field is no more than a quadrennial craze" in the U.S., according to Mark Starr of NEWSWEEK, w

Tags: News Corp./Fox, Olympics, Sports Events, Sports Illustrated

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