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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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05/22/15
Executive Transactions

A source said that the Browns have "parted ways" with Dir of Player Personnel JON SANDUSKY , as his "contract expired and the Browns elected not to renew it." The source said that Sandusky "was dismayed to be let go almost three weeks after the draft, when most teams' personnel departments are set. ...

Tags: People and Pop Culture, Executive Transactions

05/22/15
Isiah Thomas Expected Backlash Over Hiring

WNBA Liberty President and co-Owner Isiah Thomas said that he expected his hiring to be "met with furor because of the sexual harassment trial" in which MSG was ordered to pay more than $11M in damages, according to Marc Berman of the N.Y. POST. But Thomas has told friends for years that he "never f ...

Tags: Franchises, New York Liberty, WNBA

05/22/15
FanDuel Brings On Most Of Zynga Sports Team

Nearly "all of the 40-plus employees who spent the past year working on sports games at Zynga have found a new team" -- daily fantasy sports company FanDuel, according to Kurt Wagner of RE/CODE. FanDuel has "hired the majority of the group that made up Zynga Sports 365, an Orlando-based sports ...

Tags: People and Pop Culture

05/22/15
Georgia Approves Increased Athletic Budget

The Georgia Athletic Association BOD on Thursday "approved" a budget of $117.42M for FY '16, "an increase of nearly" $17.6M from FY '15, according to a front-page piece by Fletcher Page of the ATHENS BANNER-HERALD. The increase is mainly due to an $11M "increase from SEC distribution," and those num ...

Tags: Colleges, SEC

05/22/15
Kentucky Adding Ribbon Boards At Rupp

Ribbon advertising boards around the second tier of Rupp Arena "could be installed" by the start of the next Univ. of Kentucky men's basketball season, according to Beth Musgrave of the LEXINGTON HERALD-LEADER. Learfield Communications "has agreed to give Lexington Center Corp. $800,000 to install t ...

Tags: Facilities

05/22/15
IndyCar Ponders How To Attract Fans Long Term

The Verizon IndyCar Series with Sunday's 99th running of the Indianapolis 500 will again attempt to "leverage this morsel of national traction into sustained mainstream relevance" despite the fact that it "has failed" to do so before, according to Brant James of USA TODAY. Its most recent best ...

Tags: Leagues and Governing Bodies, IndyCar

05/22/15
Jeff Gordon Hired As Full-Time Analyst For Fox

Fox Sports on Thursday announced that Jeff Gordon has signed a multiyear contract with the net that will see him join the net's NASCAR Sprint Cup announce team in '16 as a race analyst after he retires this year as a competitive driver. He will work alongside play-by-play announcer Mike Joy and anal ...

Tags: Media, Fox, NASCAR

05/22/15
Danica's Sponsorship Status To Be Telling For NASCAR

The "push to find a new sponsor" for NASCAR driver Danica Patrick is underway, but the next few months "will say a lot about NASCAR's health if one of its most marketable drivers has trouble landing a new corporate backer," according to Viv Bernstein of the N.Y. TIMES. GoDaddy last month announced i ...

Tags: Marketing and Sponsorship

05/22/15
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05/22/15
Pac-12 Paces Ahead Of Other Conferences In Revenue

The Pac-12's distinct approach to TV and marketing "continued to keep it ahead" of the Big Ten and SEC in terms of total revenue during FY '13-14, according to tax returns cited by Steve Berkowitz of USA TODAY. Pac-12 Commissioner Larry Scott also "remained the nation's most highly paid confere ...

Tags: Colleges, Pac 12

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