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Overnight Ratings: FS1 Gets 2.5 For First Regular Season NASCAR Sprint Cup Race

Published in SportsBusiness Daily on 03 / 30 / 15

FS1 drew a 2.5 overnight rating for the STP 500 yesterday, which was the cable net’s first-ever regular-season NASCAR Sprint Cup Series telecast. The same spring race from Martinsville last year aired on Fox. For comparison, the Martinsville race in the fall during the Chase for the Sprint Cu...

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Tags: Research and Ratings

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Curry Signs Deal For Coaching Site CoachUp

Warriors G Stephen Curry has signed an endorsement deal with coaching site CoachUp. The agreement that gives Curry equity in the site, which represents 13,000 coaches available for private instruction in a variety of team and individual sports. CoachUp Founder & President Jordan Fliegel sai ...

Tags: Marketing and Sponsorship

Joe Gibbs Addresses Brain-Function Issues Of Son

NASCAR team Owner JOE GIBBS  yesterday, speaking publicly for the first time about his son and team President  J . D .'s recently announced, brain-function issues, "thanked the NASCAR community for its support and asked for continued prayers," according to Jim Utter of the CHARLOTTE OBSER ...

Tags: People and Pop Culture, NASCAR

Several Teams Speak Out Against Indiana Law

The issue of the religious freedom law passed by Indiana Gov. Mike Pence last week has "attained heightened urgency" as the Final Four prepares to tip off in Indianapolis, where the sports world "frequently finds itself ... for events big and small," according to Marc Tracy of the N.Y. TIMES. Seve ...

Tags: Sports in Society, NCAA

Hart Criticized For State Of UT Hoops

Tennessee last week fired men's basketball coach Donnie Tyndall after just one year, but AD Dave Hart "disagreed with the notion that the recent turbulence in the program has tarnished the image of the once-again vacant job," according to Ben Frederickson of the Knoxville NEWS SENTINEL. Tyndall&rsqu ...

Tags: Colleges

Warriors, Ticketmaster Get Sued By StubHub

StubHub yesterday filed a federal antitrust suit against Ticketmaster and the Warriors, alleging the pair illegally conspired to force season-ticket holders of the NBA team to only use a Ticketmaster-powered market for ticket resale and restrict consumer choice. The lawsuit, filed in U.S. District C ...

Tags: Franchises, Golden State Warriors, Ticketmaster, StubHub

Minnesota Officials Critique Stadium Roles

Minnesota Sports Facilities Authority Chair Michele Kelm-Helgen, a "top public official overseeing construction" of the Vikings' new $1B stadium, "found herself sharply criticized Friday," according to Kaszuba & Nelson of the Minneapolis STAR TRIBUNE. MSFA members condemned the "increasing role ...

Tags: Facilities, Minnesota Vikings, NFL

Bruin, RedBird Form Hospitality Unit Around NFL

Bruin Sports Capital and RedBird Capital Partners "are forming a sports hospitality firm that will market and sell exclusive NFL access and experiences to the league’s marquee events," according to Kaplan & Smith of SPORTSBUSINESS JOURNAL. The NFL "not only is issuing Bruin and RedBir ...

Tags: Leagues and Governing Bodies, NFL

Elite Eight Up Big For CBS, Turner

CBS averaged an 8.6 overnight rating for yesterday's NCAA Tournament Elite Eight doubleheader, up 10% from last year. Duke-Gonzaga in the late afternoon window led the way with a 9.9 overnight, marking the best game in that window in 10 years. The game was up 10% compared to Kentucky-Michigan in the ...

Tags: NCAA, Media, CBS, TBS/TNT

Under Armour Eyes Australian Foray

Under Armour Founder, Chair & CEO Kevin Plank is "talking to Australian landlords with a view to opening flagship stores in major cities within the next 12 months, augmenting wholesale sales through Super Retail Group's Rebel Sport chain," according to Sue Mitchell of the SYDNEY MORNING HERALD. ...

Tags: Marketing and Sponsorship, Under Armour

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