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Tostitos Lines Up "Lucky Bags" Campaign For '17 NFL Season

Published in SportsBusiness Daily on 08 / 16 / 17

NFL sponsor Tostitos today unveiled its "Lucky Bags" activation for the '17 season, which includes market-specific team-themed packaging available at retail starting immediately. The campaign refers to gameday rituals such as the Steelers' Terrible Towels and Seahawks fans' 12 Flag. Digital content ...

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08/16/17
Battle 4 Atlantis Secures Title Sponsor

The '17 Battle 4 Atlantis men's college hoops tourney has reached a multiyear deal with Bad Boy Mowers to be its first title sponsor. Scheduled to take place Nov. 22-24 in the Bahamas, the 12-game tournament's field this year features Villanova and Arizona. The agreement was brokered ...

08/16/17
NFL Appoints Arbiter In Elliott Case

NFL Commissioner Roger Goodell today "appointed  Harold Henderson  to be the arbiter" for Cowboys RB Ezekiel Elliott 's Aug. 29 appeal hearing on his six-game suspension, a source confirmed. Henderson, a former Chair of the NFL's Management Council Exec Committee, "also was the arbiter ...

08/16/17
Twitter Me This....

The Falcons forgot, Iike all of us when Sunday rolls around, that Chick-Fil-A is closed on Sunday's. https://t.co/Z3QDketKm0 — Lisa Redmond (@LisaARedmond) August 16, 2017 The info about the alleged victim came from YOUR documents @NFL . Not the @NFLPA . Just making things u ...

08/16/17
CCM Launches Exclusive Mobile Content

CCM today announced the launch of Team CCM, a new feature within the CCM Skills mobile app that provides members with exclusive photo and video content from NHLers including Connor McDavid , Sidney Crosby and Brent Burns . Users will be able to choose among those three players whom they want as ...

08/16/17
Quick Hits....

"Under Armour is not a flash in the pan technology company that became a $5 billion brand overnight. It has 23 years of history. I think this history will help them find their way to a better path" -- Former Under Armour Partner Ryan Wood , on the company's current outlook ( FASTCOMPANY.com, 8/16 ...

08/16/17
Tonight's Event....

Seventeen members of the '67 Red Sox will be at Fenway Park ahead of a game against the Cardinals for a 50th anniversary observance of their pennant-winning season.

08/16/17
Sentry To Sponsor PGA Tour Event

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho ...

08/16/17
Speed Reads....

The AAC will stage its '20-22 men's basketball championships at Dickies Arena in Ft. Worth ( AAC ).  Former NFLer Ryan Leaf has joined SiriusXM's College Sports Nation as an analyst ( SiriusXM ).  Learfield has reached a four-year partnership with N.Y.-based marketing firm Fra ...

08/16/17
Daily Digit....

30 -- Years, to the day, since the first live NFL game telecast on cable, a Bears-Dolphins preseason contest on ESPN ( TWITTER.com, 8/26 ).

08/16/17
Daily Download....

NBC Sports rolled out this video to promote its coverage of Saturday's Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race at Bristol Motor Speedway.

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