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With '14 World Cup Album, Sony, FIFA Look To Reach Pan-Latin American Crowd

04 / 24 / 14

The official album for the '14 FIFA World Cup, "One Love, One Rhythm," represents a "strategic effort to target a tantalizing but hard-to-define demographic: the pan-Latin American consumer," according to Reed Johnson of the WALL STREET JOURNAL. The first single off the album -- "We Are One (Ole Ol...

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Tags: FIFA World Cup, People and Pop Culture

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